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Shopping Bela Vista is a 45,000 sqm shopping center located at Alameda Euvaldo Luz, 92, in Salvador, Brazil, opened in 2012 across 3 levels with 150 retail stores. Anchor tenants include GBarbosa supermarket, Lojas Americanas variety store, and Cineflix cinema, providing a diverse tenant mix where 40% of visitors come for shopping, 35% for dining, and 25% for home decor. The primary catchment area within 5 km radius covers 1.2 million residents, with median age of 32 years, household size of 3.1, 18% tertiary education rate, median household income of 2,000 BRL per month, and 0.6% annual population growth.
Secondary catchment extends to 20 km. Annual footfall reaches 6 million visitors, with average dwell time of 120 minutes and projected 4% growth. Occupancy stands at 94% (6% vacancy), with 2,000 sqm available space. Average rent is 150 BRL per sqm per month, and sales per sqm are 8,500 BRL annually. The property offers 3,000 parking spaces, good public transport access, and advanced security measures.
Market position reflects moderate competitor density of 3 malls per million population, supported by ongoing tenant pipeline and promotional events, though high e-commerce competition (81% internet penetration) and medium retail crime rate present challenges.
Leasing advantages encompass medium-term flexibility, loyalty program with 40% penetration, and potential expansion plans, balanced against risks from 9.5% unemployment and moderate pedestrian traffic levels.
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Hours of Operation
Hours
| Monday | 09:00 AM — 10:00 PM |
| Tuesday | 09:00 AM — 10:00 PM |
| Wednesday | 09:00 AM — 10:00 PM |
| Thursday | 09:00 AM — 10:00 PM |
| Friday | 09:00 AM — 10:00 PM |
| Saturday | 09:00 AM — 10:00 PM |
| Sunday | 01:00 PM — 09:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographic Profile
The catchment area for Shopping Bela Vista includes 1,200,000 residents in a 5 km primary radius and extends to a 20 km secondary area in Salvador. Key demographics feature a median age of 32 years, average household size of 3.1 persons, 18% tertiary education attainment, and median household income of 2,000 BRL monthly. Unemployment rate is 9.5%, with cost of living index at 85 (Brazil average 100). Retail spending per capita totals 1,800 USD annually, broken down to 157 USD on apparel, 1,200 USD on groceries, and 155 USD on electronics. This profile supports mid-tier retail categories like groceries and dining but exposes vulnerability to economic downturns due to moderate incomes and employment challenges in the region.
Competition and Market Factors
Salvador retail market shows moderate saturation with 3 malls per 1 million population, positioning Shopping Bela Vista as a key player in the Bela Vista neighborhood. High e-commerce competition is evident with 81% internet penetration and medium click-and-collect adoption, potentially diverting sales from physical stores. Retail crime rate is medium, addressed through advanced security protocols. Tenant mix strengths lie in diverse anchors and unique concepts, yet opportunities exist to enhance weak categories such as sustainable fashion and international dining. Broader market factors include Salvador traffic congestion impacting accessibility, though the mall proximity to main roads mitigates some risks.
Operational and Leasing Metrics
Occupancy at 94% reflects solid operational quality, with 2,000 sqm of available space amid a 6% vacancy rate. Rent levels average 150 BRL per sqm per month, supporting annual sales of 8,500 BRL per sqm and a 25% conversion rate. Lease terms offer medium flexibility, complemented by multiple annual promotional events, 40% loyalty program penetration, and digital signage. Advantages for lessees include 3,000 parking spaces, good public transport links, and possible future expansion. Drawbacks encompass moderate pedestrian traffic, high e-commerce pressures, and potential aging infrastructure concerns in a 2012-built property, alongside Salvador market saturation in certain retail segments.
Building Details
Detailed Market Analytics
City Snapshot
Salvador, BA
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City Snapshot
Salvador, BA
Comprehensive market intelligence for retail expansion in this city











































