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Shopping Bela Vista is a 45,000 sqm shopping center located at Alameda Euvaldo Luz, 92, in Salvador, Brazil, opened in 2012 across 3 levels with 150 retail stores. Anchor tenants include GBarbosa supermarket, Lojas Americanas variety store, and Cineflix cinema, providing a diverse tenant mix where 40% of visitors come for shopping, 35% for dining, and 25% for home decor. The primary catchment area within 5 km radius covers 1.2 million residents, with median age of 32 years, household size of 3.1, 18% tertiary education rate, median household income of 2,000 BRL per month, and 0.6% annual population growth.

Secondary catchment extends to 20 km. Annual footfall reaches 6 million visitors, with average dwell time of 120 minutes and projected 4% growth. Occupancy stands at 94% (6% vacancy), with 2,000 sqm available space. Average rent is 150 BRL per sqm per month, and sales per sqm are 8,500 BRL annually. The property offers 3,000 parking spaces, good public transport access, and advanced security measures.

Market position reflects moderate competitor density of 3 malls per million population, supported by ongoing tenant pipeline and promotional events, though high e-commerce competition (81% internet penetration) and medium retail crime rate present challenges.

Leasing advantages encompass medium-term flexibility, loyalty program with 40% penetration, and potential expansion plans, balanced against risks from 9.5% unemployment and moderate pedestrian traffic levels.

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Hours of Operation

Hours

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Monday09:00 AM — 10:00 PM
Tuesday09:00 AM — 10:00 PM
Wednesday09:00 AM — 10:00 PM
Thursday09:00 AM — 10:00 PM
Friday09:00 AM — 10:00 PM
Saturday09:00 AM — 10:00 PM
Sunday01:00 PM — 09:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Alameda Euvaldo Luz, 92, Salvador, Brazil

Insights

Demographic Profile

The catchment area for Shopping Bela Vista includes 1,200,000 residents in a 5 km primary radius and extends to a 20 km secondary area in Salvador. Key demographics feature a median age of 32 years, average household size of 3.1 persons, 18% tertiary education attainment, and median household income of 2,000 BRL monthly. Unemployment rate is 9.5%, with cost of living index at 85 (Brazil average 100). Retail spending per capita totals 1,800 USD annually, broken down to 157 USD on apparel, 1,200 USD on groceries, and 155 USD on electronics. This profile supports mid-tier retail categories like groceries and dining but exposes vulnerability to economic downturns due to moderate incomes and employment challenges in the region.

Competition and Market Factors

Salvador retail market shows moderate saturation with 3 malls per 1 million population, positioning Shopping Bela Vista as a key player in the Bela Vista neighborhood. High e-commerce competition is evident with 81% internet penetration and medium click-and-collect adoption, potentially diverting sales from physical stores. Retail crime rate is medium, addressed through advanced security protocols. Tenant mix strengths lie in diverse anchors and unique concepts, yet opportunities exist to enhance weak categories such as sustainable fashion and international dining. Broader market factors include Salvador traffic congestion impacting accessibility, though the mall proximity to main roads mitigates some risks.

Operational and Leasing Metrics

Occupancy at 94% reflects solid operational quality, with 2,000 sqm of available space amid a 6% vacancy rate. Rent levels average 150 BRL per sqm per month, supporting annual sales of 8,500 BRL per sqm and a 25% conversion rate. Lease terms offer medium flexibility, complemented by multiple annual promotional events, 40% loyalty program penetration, and digital signage. Advantages for lessees include 3,000 parking spaces, good public transport links, and possible future expansion. Drawbacks encompass moderate pedestrian traffic, high e-commerce pressures, and potential aging infrastructure concerns in a 2012-built property, alongside Salvador market saturation in certain retail segments.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
50,000
Year Built
2012
Parking Spaces
3000
Average Monthly Footfall
500,000
Owner
SHOPPING BELA VISTA S.A.
Anchor Tenants
GBarbosa, Lojas Americanas, Cineflix

Detailed Market Analytics

Primary Catchment Area
5 km Radius
Secondary Catchment Area
20 km Radius
Catchment area population
1,200,000 People
Population growth rate
0.6 %
Median age
32 Years
Household size
3.1 Persons per household
Education level (tertiary)
18.0 %

Median household income
2,000 BRL per month
Unemployment rate
9.5 %
Cost of living index
85 Index (Brazil=100)

Retail spending per capita
1,800 USD per year
Spending on apparel
157 USD per capita
Spending on groceries
1,200 USD per capita
Spending on electronics
155 USD per capita

Annual foot traffic
6,000,000 Visitors
Dwell time
120 Minutes
Conversion rate
25.0 %
Sales per square meter
8,500 BRL per year

Number of retail stores
150 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
3 Malls per 1M population
Tenant diversity
High Diversity level
Unique Concepts
Yes Presence

Gross Leasable Area
50,000 sqm
Number of Levels
3 Levels
Average rent per square meter
150 BRL per month
Vacancy rate
6.0 %
Lease term flexibility
Medium Flexibility level
Available retail space
2,000 sqm

Proximity to main roads
High Proximity
Public transport access
Good Access level
Parking spaces
3,000 Spaces
Pedestrian traffic
Moderate Traffic level

E-commerce competition
High Competition level
Click-and-collect adoption
Medium Adoption level
Internet penetration
81.0 %

Retail crime rate
Medium Rate level
Security measures
Advanced Measures level

Promotional events
Multiple per year Events
Loyalty program penetration
40.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
4.0 %
New tenant pipeline
Ongoing Pipeline status
Mall expansion plans
Possible Plans status
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Salvador, BA

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