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Barra Shopping Salvador, opened in 1987 and owned by JHSF, features 50,000 square meters of gross leasable area across four floors with 315 stores in the upscale Barra neighborhood of Salvador, Brazil. It maintains a 95% occupancy rate, consistent with Brazilian mall averages per ABRASCE reports, and attracts approximately 18 million annual visitors, or 50,000 daily, bolstered by 40% tourist traffic during peak seasons.
The tenant mix allocates 45% to fashion, including anchors like Renner, Zara, C&A, and Riachuelo; 20% to food and beverage with a gourmet area; and 15% to services, alongside electronics and home goods from Magazine Luiza and Tok&Stok.
Accessibility is enhanced by 3,000 parking spaces, proximity to beaches, public transport, and highways, though traffic congestion in the tourist-heavy area presents challenges. The catchment area serves middle-to-upper class residents of Barra, where average monthly household incomes exceed R$5,000, surpassing the citys R$2,500 average per IBGE data, within a metro population of 2.9 million. In Salvadors competitive retail landscape with 12 malls, it holds a 15-20% market share as a mid-tier premium destination, facing rivals like the larger Salvador Shopping.
Leasing advantages include stable base rents of R$150-200 per square meter monthly and percentage-based terms averaging 8-10% of sales, supporting retailers in fashion and lifestyle categories amid a projected 6% sales growth from tourism recovery. However, market saturation, e-commerce expansion, and the propertys 37-year age may necessitate infrastructure investments.
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Hours of Operation
Hours
| Monday | 09:00 AM — 10:00 PM |
| Tuesday | 09:00 AM — 10:00 PM |
| Wednesday | 09:00 AM — 10:00 PM |
| Thursday | 09:00 AM — 10:00 PM |
| Friday | 09:00 AM — 10:00 PM |
| Saturday | 09:00 AM — 10:00 PM |
| Sunday | 12:00 PM — 08:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Catchment Area
The primary catchment for Barra Shopping Salvador encompasses the affluent Barra neighborhood with approximately 50,000 residents boasting average monthly incomes over R$5,000, 20-30% above the national average, and a broader metro area of 2.9 million in Salvador. This demographic profile favors spending on apparel, dining, and lifestyle goods, contributing to consistent local traffic. Tourist influx, comprising 40% of visitors during December to March, enhances seasonal performance but introduces variability dependent on Bahias tourism recovery and external economic factors.
Competition and Market Risks
In Salvadors retail market, Barra Shopping competes with larger venues like Salvador Shopping (100,000 m² GLA, over 15 million visitors) and Shopping da Bahia, holding a 15-20% local share amid 12 malls serving 2.9 million people, indicating potential saturation. Additional risks include rising e-commerce penetration (15% annual growth in Brazil), economic slowdowns limiting disposable income (Bahia retail sales up 5% in 2024 vs national 7%), and access issues from peak-hour traffic. The 37-year-old infrastructure may require updates to maintain operational quality and attract premium tenants.
Lease Terms and Performance Metrics
Occupancy at 95% reflects low vacancy risk and supports stable leasing. Base rents range from R$150-200 per square meter monthly, with percentage rents at 8-10% of turnover, offering flexibility for performance-based adjustments. Annual footfall of 18 million drives sales, which grew 5% in 2024 with a 6% projection for 2025, though fast fashion category saturation could pressure margins. Operational strengths include modern amenities and strong parking (3,000 spaces), balanced against rising costs like 10% energy increases in 2025.
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Salvador, BA
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City Snapshot
Salvador, BA
Comprehensive market intelligence for retail expansion in this city
