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Roselands Shopping Centre, located in the suburb of Roselands 18 km southwest of Sydney CBD, serves a local catchment of approximately 14,577 residents with a median age of 38 and household income of $1,704 weekly. The three-level centre offers 62,684 sqm GLA across 150 stores, anchored by Myer, Kmart, Woolworths, Coles, and Aldi. Co-owned by Vicinity Centres and JY Group, it features a strong fresh food precinct, The Markets, following a 2019 $90 million redevelopment.

Tenant mix includes 40 fashion/footwear, 36 beauty/health, 55 services, and 33 food outlets. High occupancy at ~99% reflects robust demand, with rents stable and occupancy costs at 20-year lows.

Accessibility via M5 motorway, 3,187 parking spaces, and bus routes supports footfall, estimated in millions annually for similar regional malls.

Leasing advantages lie in value-oriented retail and family demographics, though competition from Bankstown Central and aging infrastructure post-refurb pose risks. Market saturation in discount segments and lack of direct rail access may limit broader appeal.

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Hours of Operation

Hours

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Monday09:00 AM — 05:30 PM
Tuesday09:00 AM — 05:30 PM
Wednesday09:00 AM — 05:30 PM
Thursday09:00 AM — 09:00 PM
Friday09:00 AM — 05:30 PM
Saturday09:00 AM — 05:00 PM
Sunday10:00 AM — 04:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

24 Roselands Avenue, Sydney, Australia

Insights

Demographics and Catchment

Roselands suburb has a population of 14,577, median age 38, with diverse multicultural demographics including significant proportions from Lebanon (15%), China (10%), and Vietnam (8%). Median household income stands at $1,704 per week, supporting mid-range retail spending. The centre draws from a primary catchment of 100,000+ within 5 km, family-oriented with high proportions of children under 15 (22%). This profile favors value retail, groceries, and family dining, contributing to steady footfall and operational stability.

Tenant Mix and Occupancy

The tenant mix emphasizes fresh food and value retail, with anchors providing essential shopping. Specialty stores cover fashion, beauty, and services, with 110+ outlets. Occupancy rates hover near 99%, indicative of low vacancy and strong retailer interest. Recent redevelopment enhanced food offerings, boosting dwell time and sales per sqm. However, category weaknesses in luxury goods due to income levels and potential over-reliance on discount anchors present challenges.

Accessibility Competition and Lease Terms

Positioned near M5 and major roads, with 3,187 parking spots and bus connectivity to southwest Sydney, but 15-min walk to nearest rail at Narwee limits public transport access. Competition from larger centres like Bankstown Central (GLA 100,000+ sqm) and Hurstville impacts premium categories and footfall diversion. Rent levels average $400-600 psf net for specialties, with turnover rents common; risks include traffic congestion, market saturation in supermarkets, and infrastructure maintenance needs.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
63,643
Year Built
1965
Parking Spaces
3187
Average Monthly Footfall
1,000,000
Owner
Vicinity Centres (50%), JY Group (50%)
Anchor Tenants
Myer, Kmart, ALDI, Coles, Woolworths

Detailed Market Analytics

Primary Catchment Area
10 km
Secondary Catchment Area
30 km
Catchment area population
463,000 People
Population growth rate
1.2 %
Median age
38 Years
Household size
2.8 Persons
Education level (tertiary)
28.0 %

Median household income
$88,608 AUD per year
Unemployment rate
4.5 %
Cost of living index
110 Index

Retail spending per capita
$5,800 AUD per year
Spending on apparel
$1,200 AUD per year
Spending on groceries
$3,500 AUD per year
Spending on electronics
$800 AUD per year

Annual foot traffic
12,000,000 Visitors
Dwell time
45 Minutes
Conversion rate
25.0 %
Sales per square meter
$6,631 AUD

Number of retail stores
139 Stores
Anchor tenant presence
5 Anchors
Competitor density (same category)
3 Competitors per 100k pop
Tenant diversity
High Qualitative
Unique Concepts
Fresh food precinct Qualitative

Gross Leasable Area
63,643 sqm
Number of Levels
3 Levels
Average rent per square meter
$500 AUD per year
Vacancy rate
0.3 %
Lease term flexibility
Medium Qualitative
Available retail space
190 SQM

Proximity to main roads
Direct Qualitative
Public transport access
High Qualitative
Parking spaces
3,187 Spaces
Pedestrian traffic
Moderate Qualitative

E-commerce competition
High Qualitative
Click-and-collect adoption
40.0 %
Internet penetration
92.0 %

Retail crime rate
Low Qualitative
Security measures
CCTV and patrols Qualitative

Promotional events
Weekly Frequency
Loyalty program penetration
30.0 %
Digital signage presence
Yes Qualitative

Projected foot traffic growth
2.5 %
New tenant pipeline
Ongoing Qualitative
Mall expansion plans
Redevelopment 2019 Qualitative
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