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Department Store AnchorsHypermarket TrafficNational ChainsCinema & LeisureDaily Essentials & Grocery

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Westfield Eastgardens is a prominent regional shopping centre located at 152 Bunnerong Road in Eastgardens, approximately 10 kilometres southeast of Sydney CBD, serving the south-eastern suburbs. Opened in 1987 and redeveloped in 2002, it spans a gross lettable area of around 78,000 square metres with approximately 290 retailers, including 251 specialty stores. Ownership is shared 50-50 between Scentre Group and Terrace Tower Group since 2018.

It ranks among Australias top 30 shopping centres, anchored by major department stores Myer, Kmart, Target, and BIG W, alongside supermarkets Coles, Woolworths, and ALDI, plus Hoyts cinema. The tenant mix emphasizes discount retail, fashion, food, and services, catering to everyday needs in a culturally diverse area where 44% of residents were born overseas. The total trade area population exceeds 316,000, with main trade area retail spend estimated at $2.8 billion in 2024 and per capita spend of $17,848, 7% above the Sydney metro average.

Occupancy aligns with Scentre Groups portfolio average of 99.3%, supported by strong leasing demand.

Accessibility includes 3,260 parking spaces, bus interchanges on Bunnerong Road, and proximity to major arterials like the Eastern Distributor.

Leasing advantages include stable anchors driving footfall, above-average spend metrics indicating solid consumer base, and potential uplift from proposed redevelopment into a mixed-use living centre with added residential, dining, and community facilities. However, challenges encompass competition from nearby centres like Westfield Bondi Junction and Miranda, potential traffic congestion from redevelopment, and impacts on local high street retail.

Operational quality is high with modern amenities, though the 2002 structure may require updates. Market saturation in discount categories and economic pressures on mid-tier retail pose risks, balanced by resilient grocery and essential services performance.

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Hours of Operation

Hours

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Monday09:00 AM — 05:30 PM
Tuesday09:00 AM — 05:30 PM
Wednesday09:00 AM — 05:30 PM
Thursday09:00 AM — 09:00 PM
Friday09:00 AM — 05:30 PM
Saturday09:00 AM — 05:00 PM
Sunday10:00 AM — 05:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

152 Bunnerong Road, Sydney, Australia

Insights

Demographics and Trade Area

The trade area for Westfield Eastgardens encompasses over 316,000 residents in a diverse south-eastern Sydney suburb, with 44% born overseas, reflecting a multicultural profile that supports varied retail categories like ethnic foods and affordable fashion. Median household income aligns closely with Sydney averages, around $2,200 weekly, fostering consistent spending on essentials. Per capita retail spend in the main trade area reached $17,848 in 2024, surpassing the metro benchmark by 7%, driven by proximity to employment hubs near Sydney Airport and Mascot. This demographic stability aids predictable footfall, estimated at 10-12 million annual visits based on similar centres, though economic downturns could pressure discretionary spending in non-essential categories.

Tenant Mix and Occupancy

The tenant mix features strong anchors including four discount department stores (Myer, Kmart, Target, BIG W), three supermarkets (Coles, Woolworths, ALDI), and entertainment via Hoyts, comprising about 40% of GLA, with the remainder in fashion (25%), food and beverage (15%), services (10%), and other specialties. This configuration drives cross-shopping, contributing to total trade area sales of $6.0 billion. Portfolio-wide occupancy stands at 99.3%, with Eastgardens likely similar given robust leasing spreads of 1.7% and 7.5% rent escalations. Leasing terms typically involve base rents of $400-600 per sqm annually for specialties, plus turnover provisions averaging 8-10%, offering retailers visibility in a high-traffic environment but exposing them to competition within saturated discount segments.

Accessibility and Competition

Westfield Eastgardens benefits from excellent accessibility with direct bus routes from Sydney CBD (every 30 minutes), on-site parking for 3,260 vehicles, and adjacency to Bunnerong Road and the Eastern Distributor for quick motorway access, though peak-hour congestion on local roads is common. Proximity to Sydney Airport (5 km) attracts transient shoppers. Competition includes larger regional malls like Westfield Bondi Junction (8 km away, higher luxury focus) and Miranda Westfield, potentially drawing premium traffic, while local strips in Maroubra and Kingsford face erosion risks from the centres dominance in big-box retail. Proposed redevelopment could enhance appeal with added leisure but may introduce short-term disruptions and increased traffic, impacting operational flow for existing tenants.

Building Details

Property Type
Regional
Gross Leasable Area
82,687
Year Built
1987
Parking Spaces
3500
Average Monthly Footfall
1,000,000
Owner
Scentre Group (50%), Terrace Tower Group (50%)
Anchor Tenants
Myer, BIG W, Kmart, Target, Coles, Woolworths, ALDI, Hoyts

Detailed Market Analytics

Primary Catchment Area
154,000 People
Secondary Catchment Area
153,000 People
Catchment area population
307,000 People
Population growth rate
1.5 %
Median age
35 Years
Household size
2.6 Persons
Education level (tertiary)
40.0 %

Median household income
$140,000 AUD per year
Unemployment rate
4.2 %
Cost of living index
115 Index

Retail spending per capita
$17,848 AUD per year
Spending on apparel
3,569 AUD per capita per year
Spending on groceries
5,354 AUD per capita per year
Spending on electronics
1,784 AUD per capita per year

Annual foot traffic
12,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
40.0 %
Sales per square meter
$10,500 AUD

Number of retail stores
233 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Low Density
Tenant diversity
High Diversity
Unique Concepts
Yes Presence

Gross Leasable Area
82,687 sqm
Number of Levels
3 Levels
Average rent per square meter
$1,500 AUD per sqm per year
Vacancy rate
3.0 %
Lease term flexibility
Medium Flexibility
Available retail space
5,000 sqm

Proximity to main roads
High Proximity
Public transport access
Good Access
Parking spaces
3,500 Spaces
Pedestrian traffic
Medium Traffic

E-commerce competition
High Competition
Click-and-collect adoption
High Adoption
Internet penetration
95.0 %

Retail crime rate
Low Rate
Security measures
Comprehensive Measures

Promotional events
Frequent Events
Loyalty program penetration
60.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
2.0 %
New tenant pipeline
Ongoing Pipeline
Mall expansion plans
Stable Plans
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