NEW

Brand Fit Snapshot

Best for:

Hypermarket TrafficDaily Essentials & GroceryNational ChainsCinema & LeisureQuick-Service Dining

Not ideal if:

Ultra-Luxury PositioningSmall Format Retail
Want to know if your brand fits?
Quick assessment - takes 30 seconds
Check Your Fit

Rhodes Waterside is a regional shopping centre in Rhodes, Inner West Sydney, 17 km west of the CBD, opened in 2004 on a remediated industrial site as part of a mixed-use precinct. It covers 35,198 sqm gross leasable area over two levels with 131 stores, including anchors Coles (3,497 sqm, expiry 2030), ALDI (1,597 sqm, 2033), Kmart (3,795 sqm, 2029), Bing Lee (1,022 sqm, 2030), and Reading Cinemas (4,122 sqm, 2030), plus 120 specialty stores and a strong dining precinct featuring Guzman y Gomez and KFC.

Co-located with IKEA, it benefits from synergy in the residential and office-heavy area. Specialty sales are $9,993 per sqm, with occupancy cost at 18.7%. The trade area has 11,453 residents (2021), growing via developments, with demographics of professionals and childless couples (median mortgage $3,000-$3,999).

Accessibility includes Rhodes train station (T9 line), buses, 2,414 parking spaces, and a proposed river ferry.

Market position as a convenience hub is supported by population growth but challenged by competition from Macquarie Centre.

Leasing advantages encompass stable anchors, demographic upside, and cap rate of 5.75%, though WALE is 2.8 years and grocery saturation poses risks.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Hours of Operation

Hours

Checking...
Monday09:00 AM — 06:00 PM
Tuesday09:00 AM — 06:00 PM
Wednesday09:00 AM — 06:00 PM
Thursday09:00 AM — 09:00 PM
Friday09:00 AM — 06:00 PM
Saturday09:00 AM — 06:00 PM
Sunday10:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

1 Rider Blvd, Sydney, Australia

Insights

Demographics and Trade Area

Rhodes Waterside serves a growing Rhodes precinct with 11,453 residents in 2021, projected to expand through residential and office developments. The demographic profile includes professionals and childless couples, with 38% owner-occupied homes and high incomes reflected in mortgage repayments of $3,000-$3,999 monthly. This supports retail spending, particularly in convenience and dining categories. Footfall benefits from local density and IKEA draw, though exact metrics are not public; high sales per sqm indicate robust traffic from the affluent, urban workforce.

Competition and Market Risks

The centre faces competition from larger facilities like Macquarie Centre (140,000 sqm GLA) and Top Ryde, which attract broader catchments with diverse tenants and superior transport links. Rhodes Waterside's regional focus on discount anchors (Kmart, ALDI) risks saturation in value retail amid Sydney's inner-west market, where e-commerce and urban density shift preferences. Strengths include IKEA co-location and riverfront appeal, but challenges like traffic congestion on Rider Boulevard and nearby Olympic Park developments could dilute footfall if not addressed.

Lease Terms and Operational Metrics

Leasing features a 2.8-year weighted average expiry, anchored by long-term commitments to 2033, offering stability for new tenants. Specialty rents in comparable inner-west centres range $400-$600 per sqm annually, often with turnover clauses. Operational quality is evidenced by $182.5 million valuation (2024) and 5.75% cap rate, but the 20-year-old infrastructure may require maintenance investments. Risks include short WALE for specialties and dependency on population growth to sustain 18.7% occupancy costs against competitive pressures.

Building Details

Property Type
Regional
Gross Leasable Area
26,122
Year Built
2004
Parking Spaces
2414
Average Monthly Footfall
725,000
Owner
Mirvac Group (50%), Perron Group (50%)
Anchor Tenants
Coles, ALDI, Kmart, Bing Lee, Reading Cinemas

Detailed Market Analytics

Primary Catchment Area
50,000 People
Secondary Catchment Area
163,600 People
Catchment area population
163,600 People
Population growth rate
1.5 %
Median age
32 Years
Household size
2.18 Persons
Education level (tertiary)
40.0 %

Median household income
2,200 AUD per week
Unemployment rate
4.5 %
Cost of living index
120 Index

Retail spending per capita
10,000 AUD per year
Spending on apparel
1,200 AUD per capita per year
Spending on groceries
4,500 AUD per capita per year
Spending on electronics
800 AUD per capita per year

Annual foot traffic
8,700,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
9,993 AUD per sqm

Number of retail stores
110 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
3 Malls within 10km
Tenant diversity
High Level
Unique Concepts
Yes Presence

Gross Leasable Area
26,122 sqm
Number of Levels
2 Levels
Average rent per square meter
600 AUD per sqm per year
Vacancy rate
3.0 %
Lease term flexibility
Medium Level
Available retail space
nan sqm

Proximity to main roads
High Level
Public transport access
High Level
Parking spaces
2,414 Spaces
Pedestrian traffic
High Level

E-commerce competition
High Level
Click-and-collect adoption
High Level
Internet penetration
90.0 %

Retail crime rate
Low Level
Security measures
Standard Level

Promotional events
Yes Presence
Loyalty program penetration
20.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
Yes Presence
Mall expansion plans
nan Plans
City Snapshot
Sydney, NSW

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample

Discover more shopping centers in Sydney.

Top retail destinations across Australia.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

City Snapshot
Sydney, NSW

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample
Brands Wanted · 5,400 SF

1–1.5 year lease, below market rent, 2nd-generation, fully operational, cosmetic build-out only — move-in ready

At Market Street – The Woodlands, TX, USA

More Info