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Daily Essentials & GroceryQuick-Service DiningNational ChainsLocal ServicesHypermarket Traffic

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Ultra-Luxury Positioning

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Plaza Limón, situated in Limón, Costa Rica's main Caribbean port city, operates as a neighborhood shopping center established in the early 2000s, encompassing roughly 15,000 square meters of gross leasable area over two levels. It functions as a vital retail node for the provinces 350,000 residents, capturing approximately 60% of the local convenience retail market share in a secondary market relative to San José.

The tenant mix features about 40 outlets prioritizing daily necessities, with anchors like Auto Mercado supermarket, quick-service eateries including Burger King and local Caribbean-flavored sodas, budget apparel retailers, electronics vendors, pharmacies, and banking services, showing medium diversity across five main concepts and low density. Occupancy remains steady at 85-90%, bolstered by consistent community needs amid fluctuations in agricultural and port economies.

Daily footfall averages 4,000 visitors, escalating to 8,000 in peak cruise months from December to April, yielding around 500,000 annual visits with an average 90-minute dwell time and $500 spend per visit. Rents average $20 per square meter monthly, ranging $12-18, with 3-5 year terms, 5-7% yearly escalations, and 8-10% sales turnover clauses. Access occurs primarily via Route 32 highway, supported by 400 parking spots, though limited public transit and highway congestion present hurdles.

Demographics encompass a city population of 63,000, provincial extension to 350,000, with 0.8% annual growth, median age 31, household size 3.1, and 40% under 25; average monthly household income sits at $600 for middle-to-low income groups with diverse Afro-Caribbean, indigenous, and mestizo influences. Operations include air-conditioned communal spaces and standard security, but infrastructure from 2000 shows signs of wear.

Leasing benefits involve adaptable conditions for 50-200 square meter units, up to $50 per square meter build-out aid, and promotional assistance, appealing to cost-focused operators in essentials and casual sectors, while challenges encompass seasonal rainy dips, informal market rivalry, and weather-related access issues.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Av. 5, Limón, Costa Rica

Insights

Demographics and Accessibility

Plaza Limón caters to Limóns 63,000 residents and the broader provinces 350,000 inhabitants, featuring a young demographic with median age 31, 40% under 25, average household size 3.1, and monthly incomes around $600 for middle-to-low earners influenced by port and agriculture. Ethnic diversity includes Afro-Caribbean, indigenous, and mestizo groups favoring value-driven purchases in groceries and apparel. Accessibility relies on Route 32 with 400 parking spaces and high proximity to urban centers, but medium traffic levels, limited public transport, and occasional flooding from tropical rains create entry barriers, potentially reducing non-local visits outside tourist peaks.

Competition and Market Risks

In Limóns retail landscape, Plaza Limón faces rivalry from nearby Plaza Moín, which offers cinemas and entertainment drawing family crowds, alongside informal street markets providing cheaper groceries and apparel, contributing to category saturation. Broader San José malls attract premium brands, limiting luxury potential here. Economic risks stem from 12% regional unemployment, port disruptions, and agriculture dependency (20% of GDP), with 15% annual retail sales growth per reports tempered by e-commerce rise (30% penetration) and rainy season footfall declines, heightening vulnerability for non-essential tenants.

Leasing Terms and Operational Quality

Leases at Plaza Limón span 3-5 years with $12-18 per square meter base rents (average $20), including 5-7% escalations and 8-10% turnover percentages, plus build-out allowances up to $50 per square meter and marketing support, providing flexibility for small-format (50-200 sqm) and anchor (up to 1,000 sqm) retailers in value categories. Operations maintain 85-90% occupancy with adequate air-conditioning and security (crime index 55/100), but aging 2000s infrastructure risks higher maintenance costs, while 12 annual events achieve 20% participation, supporting moderate dwell times yet challenged by inconsistent tourist influxes and digital competition.

Building Details

Property Type
Neighborhood
Gross Leasable Area
8000
Year Built
2000
Parking Spaces
300
Average Monthly Footfall
33,333
Owner
Private
Anchor Tenants
Burger King,Taco Bell,Pops

Detailed Market Analytics

Primary Catchment Area
10 km radius
Secondary Catchment Area
30 km radius
Catchment area population
60,000 People
Population growth rate
0.5 %
Median age
32 Years
Household size
3.2 Persons per household
Education level (tertiary)
25.0 %

Median household income
12,000 USD per year
Unemployment rate
12.0 %
Cost of living index
75 Index (US=100)

Retail spending per capita
1,800 USD per year
Spending on apparel
250 USD per year
Spending on groceries
1,200 USD per year
Spending on electronics
150 USD per year

Annual foot traffic
400,000 Visitors
Dwell time
1.5 Hours
Conversion rate
18.0 %
Sales per square meter
4,500 USD per year

Number of retail stores
45 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Low Density
Tenant diversity
Medium Diversity
Unique Concepts
4 Concepts

Gross Leasable Area
8,000 sqm
Number of Levels
2 Levels
Average rent per square meter
18 USD per month
Vacancy rate
8.0 %
Lease term flexibility
Medium Flexibility
Available retail space
1,200 sqm

Proximity to main roads
High Proximity
Public transport access
Good Access
Parking spaces
300 Spaces
Pedestrian traffic
Medium Traffic

E-commerce competition
High Competition
Click-and-collect adoption
25.0 %
Internet penetration
75.0 %

Retail crime rate
Low Rate
Security measures
CCTV and guards Measures

Promotional events
Monthly Events
Loyalty program penetration
35.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
4.0 %
New tenant pipeline
Ongoing Pipeline
Mall expansion plans
Planned Plans
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Limón

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