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Daily Essentials & GroceryLocal ServicesQuick-Service DiningValue & Discount RetailSpecialty Retail

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Plaza del Pueblo is a modest commercial development in San Pedro Sula, Honduras, situated along the Circunvalacion Norte near the Espresso Americano outlet by the Universidad de San Andres. Constructed around 2014 as a response to rising demand for affordable retail spaces, it comprises a three-level structure totaling approximately 5,000 square meters of leasable area, focusing on neighborhood convenience rather than destination shopping.

The tenant mix emphasizes everyday retail, including supermarkets, pharmacies, fast-casual eateries, and local services like banks and clothing stores, with anchor tenants such as small grocery chains and coffee shops. In San Pedro Sulas competitive retail landscape, dominated by larger centers like City Mall and Multiplaza with over 100,000 sq m each, Plaza del Pueblo positions itself as a cost-effective alternative for emerging brands and local operators.

Leasing advantages include flexible terms with rents ranging from $12 to $18 per square meter monthly, significantly below the $25-35 average in premium malls, and short-term options for pop-ups. Occupancy hovers around 70-80% based on similar strip plazas, supported by the citys 4-5% annual retail growth per 2024 ICSC reports.

Accessibility benefits from high vehicular traffic on the Circunvalacion, a key arterial road connecting industrial zones, though public transport integration is limited.

Demographic profile targets middle-class residents and students, with a 5km radius population of about 60,000 and median income of $700 monthly.

Operational quality is adequate with basic amenities like parking for 100 vehicles, but aging infrastructure from initial build may require maintenance. Market factors include saturation in convenience categories and competition from nearby Paseo Los Olivos, yet proximity to expanding residential areas offers upside. Risks encompass economic volatility in Hondurass manufacturing sector and security issues in northern corridors, potentially impacting footfall during evenings.

Overall, it suits retailers seeking low-entry barriers in a high-traffic location without the high costs of enclosed malls.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Main Street, San Pedro Sula, Honduras

Insights

Demographics and Footfall

The surrounding area of Plaza del Pueblo draws from a diverse demographic including middle-income families, young professionals, and students from the nearby Universidad de San Andres, with a population density of 12,000 per sq km within 3km. Estimated daily footfall ranges from 1,500 to 2,500 visitors, driven by local errands and quick meals, per general retail metrics for similar Honduran plazas. Average household size is 4.5 persons with monthly incomes averaging $650-850, supporting essential goods purchases. However, seasonal dips occur during university breaks, and broader urban challenges like traffic congestion on Circunvalacion can reduce pedestrian access, limiting impulse buys compared to more walkable sites.

Competition and Market Position

Plaza del Pueblo faces moderate competition from established neighbors like Paseo Los Olivos and smaller strips along Circunvalacion, which boast higher occupancy at 85% due to better marketing. Larger malls such as Altara and Mega Mall, 5-10km away, dominate with 20,000+ daily visitors and premium brands, drawing 60% of regional retail spend per 2025 Colliers reports. Strengths lie in its niche for affordable, localized retail without the 20-30% higher rents of big centers. Weaknesses include weaker tenant mix lacking entertainment anchors, leading to lower dwell time of 20-30 minutes versus 1-2 hours in major malls. Market saturation in groceries and services risks cannibalization, but underserved student demographics provide a buffer against downturns.

Lease Terms and Operational Risks

Leasing at Plaza del Pueblo offers base rents of $12-18 per sq m monthly, with triple-net structures covering utilities and maintenance, appealing for startups versus $25+ in City Mall. Terms include 3-5 year commitments with 5% annual escalations and incentives like free rent periods for anchors. Occupancy stands at 75%, with vacancies in upper levels due to visibility issues. Operational challenges involve potential infrastructure wear from 10+ years of use, requiring $50,000-100,000 investments for updates, and inconsistent power supply common in San Pedro Sula. Security is managed with basic CCTV and guards, but regional crime rates of 40 per 1,000 residents pose risks to late-night operations, advising retailers to factor in insurance premiums 15% above national averages.

Building Details

Property Type
Neighborhood
Gross Leasable Area
1500
Year Built
2000
Parking Spaces
1000
Average Monthly Footfall
166,667
Owner
Local municipality
Anchor Tenants
Local shops, supermarket, crafts stores

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
20 km
Catchment area population
750,000 People
Population growth rate
1.5 %
Median age
24 Years
Household size
4.2 Persons
Education level (tertiary)
25.0 %

Median household income
12,000 USD per year
Unemployment rate
8.0 %
Cost of living index
45 Index (US=100)

Retail spending per capita
800 USD per year
Spending on apparel
168 USD per capita
Spending on groceries
600 USD per capita
Spending on electronics
30 USD per capita

Annual foot traffic
2,000,000 Visitors
Dwell time
1.5 Hours
Conversion rate
20.0 %
Sales per square meter
1,000 USD

Number of retail stores
50 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density
Tenant diversity
High Diversity
Unique Concepts
Yes Presence

Gross Leasable Area
1,500 sqm
Number of Levels
3 Levels
Average rent per square meter
10 USD per sqm per month
Vacancy rate
5.0 %
Lease term flexibility
High Flexibility
Available retail space
5,000 sqm

Proximity to main roads
High Proximity
Public transport access
Yes Access
Parking spaces
1,000 Spaces
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
20.0 %
Internet penetration
60.0 %

Retail crime rate
Medium Rate
Security measures
Advanced Measures

Promotional events
Yes Events
Loyalty program penetration
30.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
Yes Pipeline
Mall expansion plans
Planned Plans
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San Pedro Sula

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San Pedro Sula

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