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Multiplaza Tegucigalpa is a premier shopping center located on Boulevard Juan Pablo II in Tegucigalpa, Honduras, directly adjacent to the InterContinental Hotel, providing convenient access for both locals and visitors. Opened as part of the Grupo Roble portfolio, it spans an intimate yet upscale environment with over 200 retail concepts, emphasizing high-end fashion, dining, and services. The tenant mix features international brands such as Zara, Carolina Herrera, Tommy Hilfiger, Pandora, Bimba y Lola, Purificacion Garcia, and Massimo Dutti, alongside local offerings in categories like womenswear, menswear, childrens apparel, footwear, jewelry, electronics, beauty, and supermarkets.

Anchors include department stores and a robust food court with Las Terrazas outdoor dining area offering diverse culinary options in a family-friendly setting.

Accessibility is strong via major boulevards, with valet parking, free Wi-Fi, and extended hours from 10 AM to 8 PM weekdays and 11 AM to 7 PM Sundays. In the Honduran retail market, it holds a leading position targeting upper-middle-class demographics in a city of approximately 1.2 million residents, benefiting from Tegucigalpas role as the economic hub.

Leasing advantages include stable occupancy rates around 95% as reported in regional commercial analyses, competitive rent levels of $25-35 per square meter monthly for prime spaces, and strong footfall driven by events and proximity to business districts. However, challenges persist due to Hondurass economic volatility, with GDP growth averaging 3-4% annually per World Bank data, inflation pressures, and security concerns in urban areas that may impact consumer confidence.

Competition from nearby centers like City Mall and Metrocentro, which cater to broader segments, could dilute traffic, while aging infrastructure in parts of the city affects overall accessibility.

Operational quality is high with modern amenities, but retailers should consider market saturation in fashion categories and the need for digital integration to counter e-commerce growth, which captured 5-7% of retail sales in Central America per recent Euromonitor reports.

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Hours of Operation

Hours

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Monday10:00 AM — 08:00 PM
Tuesday10:00 AM — 08:00 PM
Wednesday10:00 AM — 08:00 PM
Thursday10:00 AM — 08:00 PM
Friday10:00 AM — 08:00 PM
Saturday10:00 AM — 08:00 PM
Sunday11:00 AM — 07:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Boulevard Juan Pablo II, Tegucigalpa, Honduras

Insights

Demographics and Footfall

Multiplaza Tegucigalpa serves a primarily upper-middle-class demographic in Tegucigalpa, where household incomes average $800-1500 monthly for target shoppers per INE Honduras statistics, focusing on families and professionals in the citys commercial zones. Footfall benefits from its location near government offices and hotels, estimating 10,000-15,000 daily visitors based on similar Grupo Roble properties, bolstered by seasonal events like holiday sales. Strengths include a loyal local base and tourist influx, but risks involve economic downturns reducing discretionary spending, with Hondurass 2025 unemployment at 7.5% per IMF data potentially lowering traffic by 10-20% during recessions. Accessibility via Boulevard Juan Pablo II is adequate, though hilly terrain and traffic congestion pose challenges for pedestrian and vehicular flow.

Tenant Mix and Occupancy

The tenant mix at Multiplaza emphasizes premium retail with 60% fashion and accessories, 20% dining, 10% services, and 10% other categories, featuring a balanced international-local split that attracts aspirational consumers. Occupancy stands at approximately 95%, reflecting strong demand for its exclusive positioning, as noted in Cushman & Wakefield Central America reports. Advantages for lessees include synergistic traffic from anchors like supermarkets and cinemas, enhancing cross-shopping. Drawbacks encompass potential oversaturation in luxury fashion amid regional competition, where similar brands appear in rival malls, and operational costs heightened by import duties on goods in Honduras, averaging 15% tariffs per customs data, which could pressure margins for international tenants.

Lease Terms and Competition

Lease terms offer flexible options with base rents of $25-35 per square meter monthly, plus 8-10% overage on sales, aligned with Tegucigalpa market norms from Colliers International analyses, including tenant improvement allowances up to $50 per square meter for qualifying spaces. Market position as the upscale leader provides visibility advantages, but competition from City Mall (larger format, broader appeal) and online platforms like Amazon encroaching on 15% of apparel sales per Statista Honduras data presents risks. Additional challenges include regulatory hurdles for foreign retailers and currency fluctuations, with the lempira depreciating 5% annually against the USD, impacting cost structures and requiring robust negotiation on escalation clauses to mitigate inflation risks averaging 4-5% yearly.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
70,000
Year Built
1990
Parking Spaces
1500
Average Monthly Footfall
416,667
Owner
Grupo Roble
Anchor Tenants
Zara,Tommy Hilfiger,Cinemark

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
20 km
Catchment area population
1,000,000 People
Population growth rate
1.22 %
Median age
24.4 Years
Household size
4.5 Persons
Education level (tertiary)
12.0 %

Median household income
2,500 USD
Unemployment rate
6.06 %
Cost of living index
40 Index

Retail spending per capita
500 USD
Spending on apparel
100 USD
Spending on groceries
300 USD
Spending on electronics
50 USD

Annual foot traffic
5,000,000 Visitors
Dwell time
2 Hours
Conversion rate
20.0 %
Sales per square meter
1,000 USD

Number of retail stores
200 Stores
Anchor tenant presence
Yes
Competitor density (same category)
5 Malls
Tenant diversity
High
Unique Concepts
Yes

Gross Leasable Area
70,000 sqm
Number of Levels
4 Levels
Average rent per square meter
20 USD
Vacancy rate
5.0 %
Lease term flexibility
Medium
Available retail space
4,000 sqm

Proximity to main roads
High
Public transport access
Moderate
Parking spaces
1,500 Spaces
Pedestrian traffic
High

E-commerce competition
Growing
Click-and-collect adoption
Adopted
Internet penetration
50.0 %

Retail crime rate
Moderate
Security measures
High

Promotional events
Yes
Loyalty program penetration
30.0 %
Digital signage presence
Yes

Projected foot traffic growth
3.0 %
New tenant pipeline
Ongoing
Mall expansion plans
nan
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