NEW

Brand Fit Snapshot

Best for:

International ChainsDepartment Store AnchorsFamily EntertainmentHypermarket TrafficPremium Dining & Lifestyle

Not ideal if:

Budget BrandsValue PositioningUltra-Luxury Positioning
Want to know if your brand fits?
Quick assessment - takes 30 seconds
Check Your Fit

Multiplaza San Pedro Sula is the first shopping center in Honduras, opened in 1987 and located on Boulevard del Sur in the upscale Colonia Hernandez neighborhood, adjacent to the Real InterContinental Hotel, providing a strategic position in the industrial and commercial hub of San Pedro Sula. The property features a compact, intimate layout with over 100 stores across approximately 20,000 square meters of gross leasable area (GLA), emphasizing exclusivity and family-oriented experiences.

Tenant mix includes anchors such as Casa de Oro department store, international brands like Tommy Hilfiger, and entertainment options like Chuck E. Cheese, alongside categories covering fashion (e.g., Calzata, Casa Moda), restaurants (e.g., Pollo Norteño), services (banks, optics), jewelry, electronics, and health/beauty outlets. The mall benefits from high accessibility via major boulevards and proximity to the airport (15 minutes), attracting middle-to-upper-income professionals and families in a city with a metro population of 1.1 million.

Market position is strong as a premium, boutique-style destination amid growing retail sector, with Honduras grocery retail expanding 9% to $8.5 billion in 2023 per USDA reports.

Leasing advantages include stable occupancy around 90-95%, competitive rents of $1-1.50 per square foot monthly, and synergies with the hotel for business traffic, though challenges involve regional economic volatility and security perceptions impacting footfall, estimated at 500,000-700,000 annual visitors based on similar properties.

Overall, it offers balanced performance with low turnover but requires vigilance on competition from larger venues like City Mall (100,000 sqm GLA).

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Hours of Operation

Hours

Checking...
Monday10:00 AM — 08:00 PM
Tuesday10:00 AM — 08:00 PM
Wednesday10:00 AM — 08:00 PM
Thursday10:00 AM — 08:00 PM
Friday10:00 AM — 08:00 PM
Saturday10:00 AM — 08:00 PM
Sunday11:00 AM — 07:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Blvd del Sur, San Pedro Sula, Honduras

Insights

Demographics and Footfall

San Pedro Sula, Hondurass industrial capital, has a metro population of 1.1 million, with Colonia Hernandez featuring affluent demographics: average household income $15,000-25,000 annually, 40% middle class, and a young urban professional base (ages 25-44 comprising 35% of residents). The malls location draws business travelers and locals, supporting footfall of approximately 1,500-2,000 daily visitors, bolstered by hotel integration and events. However, citywide security concerns may deter some shoppers, potentially capping growth without enhanced safety measures.

Occupancy and Rent Levels

Occupancy stands at 92-95%, reflecting resilience in a market where retail vacancy averages 8% per regional reports, driven by diverse tenant mix and prime positioning. Rents range $12-18 per square meter ($1.10-1.65 psf) annually for inline spaces, with anchors at lower rates; this is competitive versus larger malls at $1.50-2.00 psf. Drawbacks include sensitivity to economic slowdowns, as Honduras GDP growth slowed to 3.6% in 2024, pressuring smaller retailers and necessitating flexible lease terms like percentage rents to maintain stability.

Competition and Accessibility

Multiplaza faces competition from City Mall and Pradera Mall, which offer larger formats (over 80,000 sqm) and broader entertainment, capturing 60% of city footfall but diluting premium positioning. Accessibility is strong via Boulevard del Sur, with 1,200 parking spaces and public transport links, 10-15 minutes from Ramon Villeda Morales Airport. Risks include traffic congestion and aging infrastructure in surrounding areas, potentially increasing operational costs; market saturation in fashion categories advises focus on niche, experiential retail to differentiate and sustain 5-7% annual sales growth.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
40,000
Year Built
1996
Parking Spaces
2000
Average Monthly Footfall
666,667
Owner
Grupo Roble
Anchor Tenants
Casa de Oro, Tommy Hilfiger, Chuck E. Cheese, Paiz Supermarket, Cinemark

Detailed Market Analytics

Primary Catchment Area
300,000 People
Secondary Catchment Area
1,145,598 People
Catchment area population
1,445,598 People
Population growth rate
2.58 %
Median age
23.1 Years
Household size
4.2 Persons per household
Education level (tertiary)
22.0 %

Median household income
900 USD per month
Unemployment rate
5.2 %
Cost of living index
85 Index (US=100)

Retail spending per capita
858 USD per year
Spending on apparel
168 USD per capita
Spending on groceries
400 USD per capita
Spending on electronics
30 USD per capita

Annual foot traffic
8,000,000 Visitors
Dwell time
2 Hours
Conversion rate
25.0 %
Sales per square meter
1,200 USD

Number of retail stores
150 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
3 Malls per city
Tenant diversity
High Level
Unique Concepts
Yes Presence

Gross Leasable Area
40,000 sqm
Number of Levels
3 Levels
Average rent per square meter
18 USD per month
Vacancy rate
5.0 %
Lease term flexibility
Moderate Level
Available retail space
5,000 Square meters

Proximity to main roads
Direct Access
Public transport access
Good Access
Parking spaces
2,000 Spaces
Pedestrian traffic
High Level

E-commerce competition
Moderate Level
Click-and-collect adoption
Increasing Trend
Internet penetration
50.0 %

Retail crime rate
Moderate Level
Security measures
Advanced Level

Promotional events
Frequent Frequency
Loyalty program penetration
20.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
3.5 %
New tenant pipeline
Ongoing Status
Mall expansion plans
Planned Status
City Snapshot
San Pedro Sula

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample

Discover more shopping centers in San Pedro Sula.

Top retail destinations across Honduras.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

City Snapshot
San Pedro Sula

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample