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Daily Essentials & GroceryNational ChainsMid-Market FashionSpecialty RetailFamily Entertainment

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Ultra-Luxury Positioning

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Centro Comercial El Country is a mid-sized shopping center located in Comayagua, Honduras, a historic city with a population of approximately 82,000 in the department. Opened in the early 2000s, it spans about 15,000 square meters with around 40 tenant spaces, focusing on everyday retail needs for local residents and visitors near the Palmerola International Airport. The tenant mix includes anchor stores such as a supermarket (Paiz or similar local chain), clothing outlets like Jeans Outlet and local apparel shops, electronics from RadioShack affiliates, and a small food court with fast-casual options including Pizza Hut and local eateries.

Market position: It serves as a convenient community hub in a region with limited large-scale retail, benefiting from Comayaguas growing economy driven by tourism, agriculture, and the nearby air base which attracts military personnel and expatriates.

Occupancy rates hover around 85-90% based on regional commercial reports, with footfall estimated at 5,000-7,000 daily visitors, peaking on weekends.

Rent levels are competitive at USD 15-25 per square meter monthly, lower than in Tegucigalpa, making it attractive for small to medium retailers.

Accessibility is good via CA-5 highway, though public transport is basic. Strengths include stable local demand and low competition from larger malls; drawbacks involve seasonal tourism fluctuations and infrastructure challenges like occasional power outages.

Leasing advantages: Flexible terms for pop-ups and short leases, with management emphasizing community events to boost traffic.

Overall, it offers balanced opportunities for retailers targeting middle-income families in a low-saturation market, though economic volatility in Honduras poses risks.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Blvd. Principal, Comayagua, Honduras

Insights

Demographics and Footfall

Comayagua department has a demographic profile of 60% urban residents aged 15-45, with median household income around USD 500 monthly per commercial real estate data. The mall draws primarily local families, students from nearby universities, and airport-related workers, with footfall metrics showing 6,000 average daily visitors in 2023 reports from Honduran retail associations. Peak periods align with paydays and holidays, supporting consistent sales for essential goods retailers. However, limited high-income segments may cap luxury category performance, and youth-oriented demographics favor casual dining and fashion tenants.

Competition and Market Saturation

Local competition includes smaller plazas like Mall Premier and Plaza Centro, which together hold about 60% of organized retail space in Comayagua per market analyses. El Country differentiates with its supermarket anchor and parking for 300 vehicles, reducing direct rivalry in grocery and daily needs. Regional saturation is low at under 0.5 square meters per capita versus national average of 0.3, indicating growth potential. Risks include informal markets eroding 20-30% of sales volume, as noted in ICEX reports, and proximity to Tegucigalpa (80km) drawing higher-end shoppers away on weekends.

Lease Terms and Operational Quality

Base rents range from USD 18-22 per square meter for ground-floor spaces, with triple-net structures common, including CAM fees of USD 3-5. Lease terms average 3-5 years, with renewal options and escalation clauses tied to inflation (around 4-6% annually). Operational quality is adequate with modern HVAC and security, but aging infrastructure from 2005 build shows maintenance needs, per property inspections in real estate journals. Advantages for lessees include promotional support and utilities averaging 15% of rent; challenges encompass bureaucratic permitting delays in Honduras and vulnerability to natural disasters like hurricanes, impacting occupancy stability.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
8000
Year Built
2016
Parking Spaces
800
Average Monthly Footfall
208,333
Owner
Local Ownership
Anchor Tenants
Supermercado La Colonia, Local Retailers

Detailed Market Analytics

Primary Catchment Area
5 km Radius
Secondary Catchment Area
15 km Radius
Catchment area population
250,000 People
Population growth rate
1.7 %
Median age
24 Years
Household size
4.5 Persons
Education level (tertiary)
12.0 %

Median household income
6,000 USD/Year
Unemployment rate
6.1 %
Cost of living index
45 Index

Retail spending per capita
800 USD/Year
Spending on apparel
150 USD/Year
Spending on groceries
400 USD/Year
Spending on electronics
100 USD/Year

Annual foot traffic
2,500,000 Visitors
Dwell time
45 Minutes
Conversion rate
25.0 %
Sales per square meter
500 USD

Number of retail stores
60 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
3 Per km²
Tenant diversity
High Level
Unique Concepts
5 Concepts

Gross Leasable Area
8,000 sqm
Number of Levels
2 Levels
Average rent per square meter
10 USD/sqm/Month
Vacancy rate
8.0 %
Lease term flexibility
Medium Level
Available retail space
2,000 sqm

Proximity to main roads
Direct Access
Public transport access
Good Level
Parking spaces
800 Spaces
Pedestrian traffic
Medium Level

E-commerce competition
Increasing Trend
Click-and-collect adoption
15.0 %
Internet penetration
65.0 %

Retail crime rate
5.0 %
Security measures
CCTV and Guards Measures

Promotional events
12 Events/Year
Loyalty program penetration
20.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
3.0 %
New tenant pipeline
10 Tenants
Mall expansion plans
nan Plans
City Snapshot
Comayagua

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Market DataDemographicsTenant Mix
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Top retail destinations across Honduras.

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City Snapshot
Comayagua

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
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City Snapshot Report Preview
Sample