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Brand Fit Snapshot

Best for:

Fast FashionInternational ChainsPremium Dining & LifestyleMixed-Use & Office TrafficTransit Commuter Retail

Not ideal if:

Discount RetailValue PositioningHyper-Local Concepts

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One New Change is a mixed-use development in the City of London, adjacent to St. Pauls Cathedral, comprising approximately 573,000 square feet of retail, dining, leisure, and office space across nine floors, opened in 2010 and owned by Landsec. It serves as the primary shopping and leisure destination in the financial district, benefiting from high visibility and a rooftop terrace offering panoramic views.

The property features a diverse tenant mix including fashion retailers such as Zara, H&M, and Uniqlo; beauty and essentials like Boots and M&S Simply Food; luxury dining options including Madison and Ivy Asia; and experiential attractions like F1 Arcade. Annual footfall stands at around 7.7 million visitors, with sales totaling £84 million, driven by weekday office worker traffic and weekend tourist influx.

Accessibility is strong via St. Pauls Underground station (Central Line) and multiple bus routes, though parking is limited, emphasizing public transport reliance.

Market position remains robust in 2025, with UK retail vacancy at 16.9% per Savills, but One New Change outperforms due to its captive City audience and 97% portfolio occupancy for owner Landsec.

Leasing advantages include flexible spaces for bespoke fit-outs and experiential activations, supported by sustainability features like BREEAM Very Good rating and renewable energy use. However, challenges include sensitivity to financial sector fluctuations, hybrid work reducing weekday footfall, and competition from e-commerce and nearby West End destinations.

Operational quality is high with modern infrastructure, though aging elements from 2010 build may require updates.

Demographic profile targets affluent professionals aged 25-55 in finance, with growing tourist segments from Europe and US, per Springboard data on City retail recovery.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 08:00 PM
Tuesday10:00 AM — 08:00 PM
Wednesday10:00 AM — 08:00 PM
Thursday10:00 AM — 08:00 PM
Friday10:00 AM — 08:00 PM
Saturday10:00 AM — 08:00 PM
Sunday12:00 PM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

1 New Change, London, United Kingdom

Insights

Demographics and Footfall

The primary catchment for One New Change consists of City of London office workers, estimated at over 500,000 daily pre-hybrid, now adjusted to 300,000-400,000 amid 2025 recovery trends per CBRE reports. Demographics skew towards high-income professionals (average salary £80,000+ in finance sector) aged 25-54, with 60% male and increasing female participation. Tourist footfall contributes 20-30%, drawn to St. Pauls, boosting weekends; international visitors from US and Europe represent 40% of non-local traffic. Annual footfall of 7.7 million reflects 11% growth from 2023 per local data, though weekday dips from remote work pose risks. Overall, the affluent, urban demographic supports premium retail performance but exposes to economic downturns in banking.

Tenant Mix and Occupancy

Tenant mix emphasizes fashion (40% space: Zara, H&M anchors), food and beverage (30%: Madison, Wahaca, Pret A Manger), beauty/essentials (15%: Boots, Superdrug), and leisure (15%: F1 Arcade, Vue Cinema). This balanced composition drives dwell time of 60-90 minutes, per ICSC benchmarks. Occupancy rate aligns with Landsegs 97.2% portfolio average in 2025 annual report, with minimal voids due to prime location; retail vacancy in City at 10% vs. national 16.9% per Savills Q2 2025. Strengths include strong anchor tenants ensuring traffic, but weaknesses in category saturation for fast fashion amid e-commerce shift. Operational quality benefits from integrated office-retail synergy, though lease turnovers rose 15% post-COVID per CPIPG insights.

Rent Levels, Competition, and Risks

Prime rents at One New Change range £400-600 per sq ft in 2025, below West End £2,500 but competitive for City per Statista and CBRE outlooks, with 2-5% annual growth forecast amid recovering demand. Competition includes One Aldgate and Broadgate for office-linked retail, plus online giants eroding 20% of physical sales per Retail Economics. Access issues minimal with excellent transport, but aging infrastructure (15 years old) risks higher capex for retrofits. Market saturation in dining categories noted, with 25% F&B voids nationally; economic risks from finance sector volatility could reduce footfall 10-15% in recessions. Balanced lease terms offer 5-10 year options with turnover rents, providing flexibility but exposing to sales variability.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
20,400
Year Built
2010
Parking Spaces
0
Average Monthly Footfall
641,667
Owner
Land Securities
Anchor Tenants
Zara, H&M, M&S Simply Food

Detailed Market Analytics

Primary Catchment Area
City of London and immediate surroundings Square Kilometers
Secondary Catchment Area
Greater London central area Square Kilometers
Catchment area population
500,000 People
Population growth rate
5.7 %
Median age
43 Years
Household size
1.8 Persons
Education level (tertiary)
65.0 %

Median household income
85,000 GBP
Unemployment rate
4.0 %
Cost of living index
120 Index

Retail spending per capita
3,500 GBP
Spending on apparel
1,300 GBP
Spending on groceries
4,000 GBP
Spending on electronics
475 GBP

Annual foot traffic
7,700,000 Visitors
Dwell time
50 Minutes
Conversion rate
25.0 %
Sales per square meter
1,656 GBP

Number of retail stores
60 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
High Qualitative
Tenant diversity
High Qualitative
Unique Concepts
Yes Boolean

Gross Leasable Area
20,400 sqm
Number of Levels
3 Levels
Average rent per square meter
1,500 GBP per sq m per year
Vacancy rate
3.0 %
Lease term flexibility
Medium Qualitative
Available retail space
Low Qualitative

Proximity to main roads
Central Qualitative
Public transport access
Excellent Qualitative
Parking spaces
Limited Spaces
Pedestrian traffic
High Qualitative

E-commerce competition
High Qualitative
Click-and-collect adoption
High %
Internet penetration
95.0 %

Retail crime rate
Moderate Qualitative
Security measures
CCTV and staff Qualitative

Promotional events
Frequent Qualitative
Loyalty program penetration
Medium %
Digital signage presence
Yes Boolean

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing Qualitative
Mall expansion plans
None major Qualitative
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