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Elliott's Field Shopping Park, located in Rugby, Warwickshire (CV21 1SR), spans 300,000 sq ft of prime open A1 retail space, positioned 0.5 miles north of the town centre and 1.8 miles from M6 Junction 1 for superior regional connectivity to areas including Coventry, Leicester, Birmingham, and Northamptonshire. The property features a covered promenade shielding shoppers from weather, 1,100 car parking spaces, and high-specification units with mezzanine options averaging 80% coverage.
Anchored by M&S (50,000 sq ft general merchandise), it hosts a balanced tenant mix including fashion outlets like Next (30,000 sq ft), H&M (9,653 sq ft), River Island (11,940 sq ft), New Look (7,500 sq ft), and Fat Face (9,250 sq ft); home and lifestyle with Dunelm (60,000 sq ft) and HomeSense (9,100 sq ft); value retail via TK Maxx (25,000 sq ft); sports from JD Sports and Nike (both 10,100 sq ft); and essentials like Superdrug (7,500 sq ft) and Clarks (5,000 sq ft).
Dining options comprise Nando’s (3,000 sq ft), Caffè Nero (1,500 sq ft), Greggs (2,500 sq ft), and in-store Costa at Next. Serving a catchment of 449,000 people with £1 billion annual spend, demographics skew affluent at 31.4% (vs UK 21.8%), supporting mid-market performance. BREEAM Excellent rated, it emphasizes sustainability without burdening tenants. Occupancy remains robust post-2022 updates, though select units like former H&M space offer leasing potential.
As a sub-regional hub, it captures comparison goods trade but contends with Rugby town centre's 750,000 sq ft offer and nearby parks.
Leasing advantages include strong footfall from convenience-driven visits, demographic stability, and infrastructure quality; drawbacks encompass retail sector pressures from online competition, economic sensitivity in manufacturing-linked Rugby, and potential saturation in out-of-town formats.
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Hours of Operation
Hours
| Monday | 09:00 AM — 08:00 PM |
| Tuesday | 09:00 AM — 08:00 PM |
| Wednesday | 09:00 AM — 08:00 PM |
| Thursday | 09:00 AM — 08:00 PM |
| Friday | 09:00 AM — 08:00 PM |
| Saturday | 09:00 AM — 07:00 PM |
| Sunday | 11:00 AM — 05:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Catchment
Elliott's Field draws from a core catchment of 101,000 within 10 minutes, secondary of 347,000, totaling 449,000 residents with £1 billion yearly consumer expenditure on retail. Rugby's profile shows 31.4% affluent achievers above the UK average of 21.8%, and 66% in top ACORN socioeconomic groups versus national 58%, favoring fashion, homeware, and leisure categories. However, reliance on regional manufacturing and logistics sectors introduces risks from economic downturns, potentially reducing discretionary spending and footfall stability.
Tenant Mix and Occupancy
The mix prioritizes comparison retail with anchors M&S and Next driving traffic, complemented by home specialists Dunelm and TK Maxx for broad appeal, and emerging sports/fitness tenants like JD Sports. Food and beverage units enhance dwell time. Recent occupancy nears full with most 14+ units let, though 2022 data noted vacancies like 18,450 sq ft H&M space; current metrics suggest 95%+ occupancy based on market reports. Challenges include apparel category weakness from e-commerce, risking higher turnover and negotiated rents around £25-£35 psf in similar parks.
Accessibility, Competition, and Risks
Proximity to M6/M1 ensures 50-mile radius access, supporting high vehicle-based footfall estimated at regional averages of 5-7 million annually for similar parks, bolstered by 1,100 free spaces and weather-protected walkways. Competition from Rugby town centre (750,000 sq ft, mixed vitality) and Junction One (150,000 sq ft) fragments share for non-food goods, with town centre vacancy rises post-park opening indicating trade diversion. Operational strengths include BREEAM Excellent sustainability; risks involve aging infrastructure needs, access congestion during peaks, and market saturation in Warwickshire out-of-town retail, potentially capping rent growth at 2-3% annually.
Building Details
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Rugby, WAR
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City Snapshot
Rugby, WAR
Comprehensive market intelligence for retail expansion in this city
