Mipec Tay Son, Hanoi — Stores, Map & Hours

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Brand Fit Snapshot

Best for:

Hypermarket TrafficCinema & LeisureQuick-Service DiningMixed-Use & Office TrafficDaily Essentials & Grocery

Not ideal if:

Ultra-Luxury PositioningDiscount RetailBudget Brands

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Mipec Tay Son serves as the retail component of Mipec Tower, a mixed-use development at 229 Tay Son Street in Dong Da District, central Hanoi. Completed in 2010, the shopping center spans the basement to first floor, with additional retail elements like cinema on higher levels, within a 25-story building that also houses offices and apartments. Key tenants include Lotte Mart supermarket as anchor, CGV cinema, and food and beverage options such as Highland Coffee, Luogo Coffee, Bat Dan Pho, Okbingsul Korean dessert, and Cowboy Jacks American Dining, emphasizing convenience, dining, and entertainment.

In Hanois retail landscape with 1.4 million square meters total stock in 2025, this property functions as a community-focused mid-tier mall targeting local daily needs rather than luxury or tourist shopping. Advantages for leasing involve its urban centrality amid high population density, integration with on-site residences and offices for built-in customer base, and accessibility via major roads like Tay Son Street near Nga Tu So intersection.

Drawbacks include infrastructure from 2010 potentially needing modernization, vulnerability to traffic congestion in the area, and pressure from evolving market trends like e-commerce growth and new supply of 324,000 square meters projected through 2027. General market occupancy stands at 85.4 percent, with average ground-floor rents at 47.1 USD per square meter per month, though older properties like this may experience lower rates and shifts toward service tenants to maintain viability.

Demographic support comes from Dong Da dense urban setting, while operational quality relies on basic amenities suited for neighborhood use, balanced against risks from competitive newer developments.

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Hours of Operation

Hours

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Monday	08:00 AM — 10:00 PM
Tuesday	08:00 AM — 10:00 PM
Wednesday	08:00 AM — 10:00 PM
Thursday	08:00 AM — 10:00 PM
Friday	08:00 AM — 10:00 PM
Saturday	08:00 AM — 10:00 PM
Sunday	08:00 AM — 10:00 PM

Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

229 Tay Son, Hanoi, Vietnam

Insights

Demographics and Accessibility

Dong Da District, where Mipec Tay Son is located, has a population of over 420,000 residents as of recent estimates, with a density exceeding 37,000 people per square kilometer, making it one of Hanois most populous areas. The district features a mix of middle-income households, with urban Vietnam average monthly income per person around 272 USD in 2025, supporting demand for convenience retail. Accessibility benefits from central positioning near universities, government offices, and residential zones, connected by key arteries like Tay Son Street. However, challenges arise from severe traffic congestion during peak hours, which can extend travel times significantly, as reported in local reviews, potentially deterring footfall from farther areas and complicating logistics for tenants.

Tenant Mix and Occupancy

The tenant mix at Mipec Tay Son centers on essential services and casual dining, with Lotte Mart providing grocery and daily goods, CGV offering entertainment, and various eateries like Highland Coffee and Cowboy Jacks catering to quick meals. This composition suits local shoppers but lacks diversity in fashion or luxury brands, which may limit appeal compared to larger malls. Occupancy in similar older Hanoi properties averages 85 percent in 2025, per market reports, with some spaces repurposed for offices or services due to retail competition. Leasing terms typically involve standard rents potentially below market average for aged facilities, offering opportunities for cost-effective entry but risking lower visibility and sales performance amid shifting consumer preferences toward modern formats.

Competition and Market Risks

Mipec Tay Son faces competition from nearby malls such as Vincom Center Pham Ngoc Thach 0.9 kilometers away and Vincom Nguyen Chi Thanh 2.5 kilometers distant, alongside larger destinations like Aeon Mall Ha Dong and Lotte Mall West Lake in broader Hanoi. These newer properties offer superior tenant diversity, professional management, and amenities, drawing shoppers away from older sites. Market risks include saturation with upcoming supply, online retail growth reducing physical footfall, and regulatory pressures on fire safety pushing small businesses into compliant spaces, potentially increasing vacancy in less competitive venues. Economic factors like 6.7 percent year-on-year rent increases add cost pressures for tenants.