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National ChainsFamily EntertainmentCinema & LeisureDepartment Store AnchorsMid-Market Fashion

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Vincom Mega Mall Thao Dien, located in Districts 2 Thao Dien area of Ho Chi Minh City, is a 90,000 sqm GLA mega mall opened in 2015, part of Vincom Retails portfolio. It features over 250 tenants with a focus on fashion and lifestyle, anchored by Decathlon, WinMart, and BHD cinemas, plus unique amenities like an ice rink. Occupancy stands at 88%, with rents at USD 52/sqm/month.

Accessibility via Xa Lo Ha Noi road and nearby MRT supports footfall of 8 million annually. The catchment includes affluent expats and locals with median income of USD 1,000/month. In a market with 13.6% CAGR, it offers leasing advantages through flexible terms and strong management, but faces competition from SC VivoCity and e-commerce, plus aging facilities.

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Hours of Operation

Hours

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Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday09:30 AM — 10:00 PM
Sunday09:30 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

161 Xa Lo Ha Noi, Ho Chi Minh City, Vietnam

Insights

Demographics

The Thao Dien demographic features affluent professionals and expats with median household income of 1,000 USD monthly, supporting premium spending of 2,000 USD retail per capita annually. Population growth is 1.5%, median age 32, 35% tertiary education, drawn by schools and business proximity. This drives steady footfall, though economic shifts may affect expats.

Competition

Intense competition from SC VivoCity and Vincom Mega Mall Grand Park, with brand duplicates like Uniqlo and Decathlon. E-commerce pressure with 80% internet penetration erodes fashion sales amid 5 malls per 10 km saturation. Entertainment differentiates, but newer rivals challenge attraction. City rents stabilize at USD 50-60/sqm, occupancy 93.6% Q2 2025.

Lease Terms

Base rents USD 52/sqm monthly plus 5-10% turnover on sales align performance but add volatility. Terms 3-5 years, 7% vacancy, 5,000 sqm available. Vincoms 90-93% occupancy ensures stability, but negotiate flexibility amid 13.6% market CAGR, e-commerce risks, and competition.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
90,000
Year Built
2015
Parking Spaces
2000
Average Monthly Footfall
833,333
Owner
Vincom Retail Joint Stock Company
Anchor Tenants
Decathlon, WinMart, BHD Star Cineplex

Detailed Market Analytics

Primary Catchment Area
10 km
Secondary Catchment Area
30 km
Catchment area population
500,000 People
Population growth rate
2.5 %
Median age
32 Years
Household size
3.5 Persons
Education level (tertiary)
35.0 %

Median household income
12,000 USD per year
Unemployment rate
2.3 %
Cost of living index
45 Index (US=100)

Retail spending per capita
1,800 USD per year
Spending on apparel
450 USD per year
Spending on groceries
600 USD per year
Spending on electronics
300 USD per year

Annual foot traffic
10,000,000 Visitors
Dwell time
120 Minutes
Conversion rate
20.0 %
Sales per square meter
5,000 USD per year

Number of retail stores
250 Stores
Anchor tenant presence
Yes
Competitor density (same category)
Low
Tenant diversity
High
Unique Concepts
Yes

Gross Leasable Area
90,000 sqm
Number of Levels
5 Levels
Average rent per square meter
25 USD per month
Vacancy rate
5.0 %
Lease term flexibility
Medium
Available retail space
4,500 sqm

Proximity to main roads
Direct
Public transport access
High
Parking spaces
2,000 Spaces
Pedestrian traffic
High

E-commerce competition
High
Click-and-collect adoption
60.0 %
Internet penetration
75.0 %

Retail crime rate
Low
Security measures
High

Promotional events
Frequent
Loyalty program penetration
50.0 %
Digital signage presence
Yes

Projected foot traffic growth
8.0 %
New tenant pipeline
Ongoing
Mall expansion plans
None immediate
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