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AEON Mall Tan Phu Celadon is situated in Tan Phu District, Ho Chi Minh City, Vietnam, within the Celadon City residential development. Opened in January 2014 as AEON's first mall in Vietnam, it covers 70,000 square meters of land, with a total floor area of 116,000 square meters and gross leasable area of 84,000 square meters following a 2019 expansion. The tenant mix includes over 200 stores, featuring the anchor AEON supermarket, international retailers such as Uniqlo, H&M, and Daiso, electronics outlets like Nguyen Kim, a CGV cinema, and a variety of F&B options emphasizing Japanese cuisine alongside local and international eateries.
Approximately 30% of space is dedicated to food and beverage, 40% to fashion and lifestyle, and the rest to entertainment and services.
Market position as a leading suburban mall benefits from integration with high-density housing, supporting everyday shopping needs. Occupancy stands at 92-95%, aligned with Ho Chi Minh City's retail average of 93-94% in 2025.
Leasing advantages encompass reliable footfall from nearby residents, event spaces for promotions, and operational efficiencies from Japanese management standards. However, drawbacks include suburban location limiting tourist traffic, competition from central districts, and potential saturation in outer Ho Chi Minh City areas.
Accessibility via Bò Bào Tân Thắng Street and bus routes is adequate, but traffic congestion and reliance on personal vehicles or motorbikes present challenges. Demographic draw includes middle-income families, contributing to stable but not explosive sales growth.
Overall, it offers practical leasing for mid-tier retailers targeting local consumption patterns, though e-commerce pressures and infrastructure maintenance require monitoring.
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Hours of Operation
Hours
| Monday | 10:00 AM — 10:00 PM |
| Tuesday | 10:00 AM — 10:00 PM |
| Wednesday | 10:00 AM — 10:00 PM |
| Thursday | 10:00 AM — 10:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 09:00 AM — 10:00 PM |
| Sunday | 09:00 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographic Profile
Tan Phu District, home to approximately 450,000 residents, features a young demographic with a median age of 30 years and average household incomes of VND 15-25 million monthly, indicative of middle-class status. The Celadon City complex adds 10,000+ units of apartments and townhouses, attracting young professionals, families, and expatriates seeking affordable urban living. This profile drives demand for grocery, casual dining, and family entertainment, with 60% of shoppers being local residents under 40. Strengths lie in consistent daily traffic for essential retail, but limitations include lower disposable income for luxury goods compared to District 1, potentially capping high-end sales potential. Market reports highlight growing population density, supporting long-term viability yet exposing risks from economic fluctuations affecting middle-market spending.
Competition and Footfall
AEON Mall Tan Phu Celadon competes with nearby facilities like AEON Mall Binh Tan (5 km away) and Go! Hypermarket, as well as distant central malls such as Vincom Mega Mall and SC VivoCity. Its suburban focus yields a local capture rate of 65-75%, with estimated annual footfall of 6-8 million visitors, bolstered by residential proximity and weekend events. Occupancy remains robust at 93%, but competition intensifies in fashion and electronics categories due to e-commerce and newer developments. Advantages include dominant grocery anchor drawing 40% of traffic, while weaknesses involve lower impulse buys from non-local visitors. Retail research notes stable performance amid Ho Chi Minh City's 5-7% annual retail growth, though saturation in outer districts could pressure weaker tenants.
Leasing Metrics and Risks
Lease rates at AEON Mall Tan Phu Celadon range from USD 25-45 per square meter per month, with ground-floor premiums and escalations of 7-10% annually; minimum terms are 3-5 years. High occupancy of 92-95% reflects strong demand, supported by turnkey spaces and marketing support. Accessibility via major roads and parking for 2,000 cars and 10,000 motorbikes aids logistics, but peak-hour traffic and suburban positioning pose access risks. Operational quality is solid post-expansion, yet aging sections pre-2019 may require capex. Challenges include market saturation with 15+ malls in greater Ho Chi Minh City, competition from online retail eroding 10-15% of physical sales, and vulnerability in apparel categories. Balanced view: suitable for resilient formats like F&B and services, with risks mitigated by diverse tenant mix and community ties.
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