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AEON Mall Tan Phu Celadon is situated in Tan Phu District, Ho Chi Minh City, Vietnam, within the Celadon City residential development. Opened in January 2014 as AEON's first mall in Vietnam, it covers 70,000 square meters of land, with a total floor area of 116,000 square meters and gross leasable area of 84,000 square meters following a 2019 expansion. The tenant mix includes over 200 stores, featuring the anchor AEON supermarket, international retailers such as Uniqlo, H&M, and Daiso, electronics outlets like Nguyen Kim, a CGV cinema, and a variety of F&B options emphasizing Japanese cuisine alongside local and international eateries.

Approximately 30% of space is dedicated to food and beverage, 40% to fashion and lifestyle, and the rest to entertainment and services.

Market position as a leading suburban mall benefits from integration with high-density housing, supporting everyday shopping needs. Occupancy stands at 92-95%, aligned with Ho Chi Minh City's retail average of 93-94% in 2025.

Leasing advantages encompass reliable footfall from nearby residents, event spaces for promotions, and operational efficiencies from Japanese management standards. However, drawbacks include suburban location limiting tourist traffic, competition from central districts, and potential saturation in outer Ho Chi Minh City areas.

Accessibility via Bò Bào Tân Thắng Street and bus routes is adequate, but traffic congestion and reliance on personal vehicles or motorbikes present challenges. Demographic draw includes middle-income families, contributing to stable but not explosive sales growth.

Overall, it offers practical leasing for mid-tier retailers targeting local consumption patterns, though e-commerce pressures and infrastructure maintenance require monitoring.

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Hours of Operation

Hours

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Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday09:00 AM — 10:00 PM
Sunday09:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

30 Bo Bao Tan Thang, Ho Chi Minh City, Vietnam

Insights

Demographic Profile

Tan Phu District, home to approximately 450,000 residents, features a young demographic with a median age of 30 years and average household incomes of VND 15-25 million monthly, indicative of middle-class status. The Celadon City complex adds 10,000+ units of apartments and townhouses, attracting young professionals, families, and expatriates seeking affordable urban living. This profile drives demand for grocery, casual dining, and family entertainment, with 60% of shoppers being local residents under 40. Strengths lie in consistent daily traffic for essential retail, but limitations include lower disposable income for luxury goods compared to District 1, potentially capping high-end sales potential. Market reports highlight growing population density, supporting long-term viability yet exposing risks from economic fluctuations affecting middle-market spending.

Competition and Footfall

AEON Mall Tan Phu Celadon competes with nearby facilities like AEON Mall Binh Tan (5 km away) and Go! Hypermarket, as well as distant central malls such as Vincom Mega Mall and SC VivoCity. Its suburban focus yields a local capture rate of 65-75%, with estimated annual footfall of 6-8 million visitors, bolstered by residential proximity and weekend events. Occupancy remains robust at 93%, but competition intensifies in fashion and electronics categories due to e-commerce and newer developments. Advantages include dominant grocery anchor drawing 40% of traffic, while weaknesses involve lower impulse buys from non-local visitors. Retail research notes stable performance amid Ho Chi Minh City's 5-7% annual retail growth, though saturation in outer districts could pressure weaker tenants.

Leasing Metrics and Risks

Lease rates at AEON Mall Tan Phu Celadon range from USD 25-45 per square meter per month, with ground-floor premiums and escalations of 7-10% annually; minimum terms are 3-5 years. High occupancy of 92-95% reflects strong demand, supported by turnkey spaces and marketing support. Accessibility via major roads and parking for 2,000 cars and 10,000 motorbikes aids logistics, but peak-hour traffic and suburban positioning pose access risks. Operational quality is solid post-expansion, yet aging sections pre-2019 may require capex. Challenges include market saturation with 15+ malls in greater Ho Chi Minh City, competition from online retail eroding 10-15% of physical sales, and vulnerability in apparel categories. Balanced view: suitable for resilient formats like F&B and services, with risks mitigated by diverse tenant mix and community ties.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
84,000
Year Built
2014
Parking Spaces
2000
Average Monthly Footfall
416,667
Owner
AEON Vietnam Co., Ltd.
Anchor Tenants
AEON Supermarket

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
20 km
Catchment area population
1,000,000 People
Population growth rate
2.0 %
Median age
30 Years
Household size
3.5 Persons
Education level (tertiary)
20.0 %

Median household income
15,000,000 VND/month
Unemployment rate
3.65 %
Cost of living index
45 (NY=100)

Retail spending per capita
1,600 USD/year
Spending on apparel
150 USD/year
Spending on groceries
300 USD/year
Spending on electronics
100 USD/year

Annual foot traffic
5,000,000 Visitors
Dwell time
2.5 Hours
Conversion rate
25.0 %
Sales per square meter
5,000 USD

Number of retail stores
200 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density
Tenant diversity
High Diversity
Unique Concepts
Japanese retail and dining Concepts

Gross Leasable Area
84,000 m²
Number of Levels
4 Levels
Average rent per square meter
30 USD/month
Vacancy rate
5.0 %
Lease term flexibility
3-5 years Years
Available retail space
nan m²

Proximity to main roads
High Proximity
Public transport access
Good Access
Parking spaces
2,000 Cars
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
20.0 %
Internet penetration
77.0 %

Retail crime rate
1.0 %
Security measures
CCTV and guards Measures

Promotional events
Multiple annually Events
Loyalty program penetration
30.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
7.0 %
New tenant pipeline
Ongoing Pipeline
Mall expansion plans
Completed 2019 Plans
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