NEW

Brand Fit Snapshot

Best for:

International ChainsNational ChainsFamily EntertainmentDepartment Store AnchorsMid-Market Fashion

Not ideal if:

Ultra-Luxury PositioningSmall Format RetailBudget Brands
Want to know if your brand fits?
Quick assessment - takes 30 seconds
Check Your Fit

Parc Mall is a modern retail center located at 547-549 Ta Quang Buu Street in Ward 4, District 8, Ho Chi Minh City, Vietnam. Opened in September 2024, it spans approximately 60,000 square meters across five floors and two basement levels, accommodating around 80 tenants. As the first high-quality shopping destination in District 8, a densely populated residential area, it serves as a community hub offering shopping, dining, and entertainment options.

The tenant mix includes international brands in fashion, cosmetics, jewelry, electronics, and home appliances, alongside local F&B outlets and supermarkets like AEON. Entertainment facilities feature a large Timezone arcade spanning 1,300 square meters, a cinema, and family-oriented zones.

Market position is strengthened by its strategic location with convenient access via major roads, though it faces challenges from HCMC's saturated retail landscape. Occupancy reached 100% shortly after opening in Q3 2024, reflecting strong initial demand.

Leasing advantages include competitive rent levels in a non-prime district, estimated at 40-60 USD per square meter per month, lower than central areas, with flexible terms for emerging brands. However, footfall may vary due to reliance on local traffic rather than tourist influx, and infrastructure in District 8 could limit broader appeal.

Overall, it provides balanced opportunities for retailers targeting middle-income families and young professionals in a growing suburban market, but requires adaptation to local consumer preferences and potential economic fluctuations in Vietnam's retail sector.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Hours of Operation

Hours

Checking...
Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday09:00 AM — 10:00 PM
Sunday09:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

547-549 Tạ Quang Bửu, Ho Chi Minh City, Vietnam

Insights

Demographics and Accessibility

District 8 features a demographic profile dominated by middle-income families, young professionals, and residents with average household incomes around 10-15 million VND monthly, drawn from nearby residential developments. The area has a population density exceeding 20,000 people per square kilometer, supporting steady local footfall estimated at 5,000-10,000 visitors daily on weekdays, rising to 20,000 on weekends. Accessibility is facilitated by proximity to major routes like Nguyen Van Linh Boulevard, though traffic congestion in HCMC poses risks to reliable visitor flow. Public transport options are improving but remain limited compared to District 1, potentially constraining catchment from outer districts. This setup favors retailers with affordable, everyday products but highlights challenges in attracting higher-end shoppers without enhanced connectivity.

Tenant Mix and Occupancy

The tenant mix emphasizes a balanced blend of international anchors like Decathlon for sports, AEON supermarket, and Timezone entertainment, complemented by F&B chains such as Highlands Coffee and local eateries, achieving category diversity across fashion, beauty, and leisure. Occupancy hit 100% in Q3 2024, driven by high absorption in new supply, with average lease terms of 3-5 years and incentives like rent-free periods for initial setup. Strengths include vibrant operational quality with modern facilities and event spaces boosting dwell time. Drawbacks involve potential over-reliance on F&B and entertainment categories, which comprise 40% of space, amid market saturation in these segments across HCMC, where overall retail vacancy hovers at 19%. Retailers should assess co-tenancy clauses to mitigate risks from anchor tenant performance.

Competition and Market Risks

Parc Mall encounters moderate competition from nearby centers like Crescent Mall in District 7 (10 km away) and SC VivoCity, both with stronger tourist draws and higher footfall of 30,000+ daily. Within District 8, it holds a monopoly as the primary mall, but faces indirect rivalry from street retail and e-commerce growth, which captured 15% of Vietnam's retail sales in 2024. Market factors include stable HCMC retail rents at 50-70 USD/sqm in suburban areas, yet economic slowdowns could pressure non-essential categories. Risks encompass aging urban infrastructure in District 8, leading to occasional flooding, and weak performance in luxury segments due to local demographics favoring value-oriented shopping. Opportunities lie in underserved local demand, but tenants must navigate regulatory changes in foreign investment and monitor occupancy trends, which dipped slightly to 92% citywide in Q1 2025.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
55,000
Year Built
2024
Parking Spaces
1000
Average Monthly Footfall
416,667
Owner
Vạn Thái Land, Song Da Urban Company
Anchor Tenants
AEON, Uniqlo, Decathlon, TiNiWorld

Detailed Market Analytics

Primary Catchment Area
District 8 Area
Secondary Catchment Area
Districts 5,6,7 Area
Catchment area population
1,800,000 People
Population growth rate
1.5 %
Median age
32 Years
Household size
3.6 Persons
Education level (tertiary)
25.0 %

Median household income
12,000,000 VND/month
Unemployment rate
3.2 %
Cost of living index
120 Index

Retail spending per capita
63,000,000 VND/year
Spending on apparel
12,600,000 VND/year
Spending on groceries
25,200,000 VND/year
Spending on electronics
6,300,000 VND/year

Annual foot traffic
5,000,000 Visitors
Dwell time
120 Minutes
Conversion rate
20.0 %
Sales per square meter
5,000 USD/year

Number of retail stores
85 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density
Tenant diversity
High Diversity
Unique Concepts
Yes Presence

Gross Leasable Area
55,000 sqm
Number of Levels
7 Levels
Average rent per square meter
35 USD/month
Vacancy rate
8.0 %
Lease term flexibility
Standard 3-5 years Terms
Available retail space
5,000 sqm

Proximity to main roads
High Proximity
Public transport access
Good Access
Parking spaces
1,000 Spaces
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
Moderate Adoption
Internet penetration
80.0 %

Retail crime rate
Low Rate
Security measures
CCTV, Guards Measures

Promotional events
Frequent Frequency
Loyalty program penetration
30.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
10.0 %
New tenant pipeline
Ongoing Pipeline
Mall expansion plans
nan Plans
City Snapshot
Ho Chi Minh City

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample

Discover more shopping centers in Ho Chi Minh City.

Top retail destinations across Vietnam.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

City Snapshot
Ho Chi Minh City

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample
Brands Wanted · 5,400 SF

1–1.5 year lease, below market rent, 2nd-generation, fully operational, cosmetic build-out only — move-in ready

At Market Street – The Woodlands, TX, USA

More Info