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The Jonhson mall in Ho Chi Minh City is a premier retail destination situated in the heart of District 1 at 65 Le Loi Street. Covering 55,000 sqm across multiple floors, it houses over 150 tenants with a focus on luxury brands. The anchor tenant, a leading Japanese department store, offers 400+ international and local brands in fashion, beauty, and lifestyle categories.
Tenant mix also includes diverse F&B outlets, supermarkets, and entertainment zones. It serves a demographic of affluent locals, expats, and tourists, benefiting from high footfall in a city with 93.6% retail occupancy. Leasing opportunities are attractive due to central location, excellent accessibility by metro and roads, and stable market with rents at USD 53/sqm/month. Strengths include strong brand synergy and operational quality; drawbacks involve competition from 20+ malls, potential saturation in luxury segment, and traffic congestion impacting access.
Overall, it positions well in HCMC's expanding retail market projected at 13.64% CAGR through 2033, though economic volatility poses risks.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics
Primary demographic includes upper-middle-class Vietnamese aged 25-45 with household incomes exceeding VND 50 million monthly, expatriates from Japan, Korea, and Europe, plus international tourists. HCMC's 9 million+ population features a growing middle class comprising 40% by 2025, boosting demand for premium goods. High spending in fashion, beauty, and dining, but vulnerable to inflation and global events affecting expat numbers.
Competition
Intense rivalry from nearby Vincom Center Dong Khoi (0.5 km), Diamond Plaza, and larger venues like SC VivoCity. HCMC boasts over 100 shopping centers, causing saturation in luxury retail. Unique Japanese and high-end mix provides differentiation. Footfall increased in Q3 2025 via events and innovations, yet street retail and e-commerce erode traditional sales.
Lease Terms and Risks
Q2 2025 average rent at USD 53.36/sqm/month, stable with minor YoY decline; full occupancy at 93.6% city-wide. Leases span 3-5 years, often with turnover components and mall marketing aid. Advantages: Prime visibility, footfall growth; challenges: Tough negotiations in demand hotspots, rising costs from infrastructure upgrades, and competition pushing concessions. Market favors experienced retailers.
Building Details
Detailed Market Analytics
City Snapshot
Ho Chi Minh City
Comprehensive market intelligence for retail expansion in this city
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Interested in this property?
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City Snapshot
Ho Chi Minh City
Comprehensive market intelligence for retail expansion in this city