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Daily Essentials & GroceryHypermarket TrafficLocal ServicesQuick-Service DiningMixed-Use & Office Traffic

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Park Hills Palace is a neighborhood shopping center integrated within the CityLand Park Hills mixed-use development in Go Vap District, Ho Chi Minh City.

Spanning approximately 8,100 square meters of gross leasable area, it opened in late 2024, targeting local residents and nearby workers. The property benefits from its location on Phan Van Tri Street, offering good accessibility via major roads connecting to central districts. As part of a residential community with over 900 units, it draws consistent footfall from middle-income families and young professionals.

The tenant mix emphasizes everyday essentials, including a supermarket anchor, food and beverage outlets comprising 40% of space, fashion and lifestyle stores at 30%, and services like clinics and banks occupying the remainder.

Market position in HCMC's retail landscape places it as a community-focused venue amid a saturated prime mall market, where neighborhood centers like this maintain occupancy rates above 90% per Cushman & Wakefield Q2 2025 reports. Average rents hover around USD 53 per square meter per month, competitive for secondary locations.

Leasing advantages include flexible terms for small-to-medium retailers, proximity to 500,000+ district residents, and modern infrastructure supporting digital integration. However, challenges arise from traffic congestion on access roads and competition from larger malls in adjacent districts, potentially impacting peak-hour visits.

Overall, it suits brands seeking stable, localized traffic without high prime rents, with projected annual footfall of 1-2 million based on similar venues.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

18 Phan Van Tri, Ho Chi Minh City, Vietnam

Insights

Demographics and Footfall

Go Vap District hosts a population of about 670,000, predominantly working-class and emerging middle-income households with average annual incomes of USD 5,000-7,000. The immediate catchment includes over 50,000 residents within a 3km radius, skewed toward families aged 25-45. Footfall benefits from the on-site residential base, estimating 3,000-5,000 daily visitors, bolstered by office workers from nearby complexes. Data from similar HCMC neighborhood malls indicate 60% local traffic, supporting consistent sales for grocery and F&B categories, though seasonal dips occur during rainy months affecting outdoor areas.

Competition and Market Saturation

Park Hills Palace faces moderate competition from established centers like Go Vap Shopping Mall (15,000 sqm) and Aeon Mall Tan Phu (larger regional draw), both within 5km. HCMC's retail market added 19,000 sqm in 2025, pushing overall occupancy to 92% but pressuring secondary rents down 0.7% year-over-year. Strengths lie in its integrated community model, reducing leakage to bigger venues, yet risks include category overlap in F&B where 70% of new supply focuses. Retailers should assess co-tenancy clauses to mitigate vacancy impacts from economic slowdowns in manufacturing-heavy Go Vap.

Lease Terms and Operational Quality

Asking rents average USD 53/sqm/month, with incentives like 3-6 months rent-free for long-term leases over 1,000 sqm. Operational quality features modern HVAC, parking for 300 vehicles, and ESG-compliant design per CityLand standards. Accessibility via public transport is fair, with bus routes serving 80% of workers, but car dependency highlights potential bottlenecks during rush hours. Drawbacks include aging adjacent infrastructure straining utilities, advising due diligence on maintenance fees averaging 10% of rent. Suitable for resilient categories like health and essentials amid 5% annual market growth projected through 2026.

Building Details

Property Type
Mixed-Use
Gross Leasable Area
8000
Year Built
2019
Parking Spaces
500
Average Monthly Footfall
83,333
Owner
CityLand Group
Anchor Tenants
LOTTE Mart

Detailed Market Analytics

Primary Catchment Area
Go Vap District Area
Secondary Catchment Area
Ho Chi Minh City Area
Catchment area population
676,899 People
Population growth rate
1.5 %
Median age
32 Years
Household size
3.6 Persons
Education level (tertiary)
25.0 %

Median household income
9,000 USD
Unemployment rate
2.2 %
Cost of living index
40 Index

Retail spending per capita
2,500 USD
Spending on apparel
500 USD
Spending on groceries
1,200 USD
Spending on electronics
300 USD

Annual foot traffic
1,000,000 Visitors
Dwell time
60 Minutes
Conversion rate
20.0 %
Sales per square meter
5,000 USD

Number of retail stores
50 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density
Tenant diversity
High Diversity
Unique Concepts
5 Concepts

Gross Leasable Area
8,000 sqm
Number of Levels
3 Levels
Average rent per square meter
50 USD/month
Vacancy rate
5.0 %
Lease term flexibility
High Flexibility
Available retail space
1,500 sqm

Proximity to main roads
High Proximity
Public transport access
Good Access
Parking spaces
500 Spaces
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
30.0 %
Internet penetration
79.0 %

Retail crime rate
1.0 %
Security measures
CCTV and Guards Measures

Promotional events
10 Events/year
Loyalty program penetration
20.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
10 Tenants
Mall expansion plans
Ongoing Plans
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Ho Chi Minh City

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