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Vincom Mega Mall Times City is an underground retail complex in the Vinhomes Times City development at 458 Minh Khai Street, Hai Ba Trung District, Hanoi, with 230,000 sqm gross leasable area. Established in 2014, it positions as a family-centric destination in Hanois southern downtown, serving over 100,000 local residents in a densely populated urban zone.
Tenant mix comprises over 300 brands, including fashion outlets like H&M and Mango, WinMart supermarket, and a 15,000 sqm food court with 90 diverse eateries spanning Vietnamese pho, Asian hotpots, and Western pizzas. Entertainment anchors feature 4,000 sqm Vinpearl Aquarium, 5,400 sqm CGV Cinemas, and 6,000 sqm VinKE childrens activity center, complemented by daily water fountain shows. Within Hanois retail market, it holds strong occupancy at 95-98 percent per Vincom Retail 2025 reports, surpassing the citywide 85.4 percent average noted in Cushman and Wakefield Q2 2025 analysis, amid recovery and new mall openings.
Leasing benefits include robust footfall of 5-7 million visitors yearly from locals and tourists, superior accessibility via bus lines 19 and 45 plus taxis, and rent stability at 40-60 USD per sqm monthly with upgrade-driven reversion. Challenges encompass weekend crowds, rivalry from proximate Vincom Royal City and Aeon Mall Long Bien, infrastructure aging after a decade, and broader saturation risks impacting non-essential categories amid Vietnam economic variances.
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Hours of Operation
Hours
| Monday | 10:00 AM — 10:00 PM |
| Tuesday | 10:00 AM — 10:00 PM |
| Wednesday | 10:00 AM — 10:00 PM |
| Thursday | 10:00 AM — 10:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 09:30 AM — 10:00 PM |
| Sunday | 09:30 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
Vinhomes Times City demographics feature middle-to-upper income young families and professionals totaling over 100,000 residents, fostering demand for family retail like toys and casual dining. Footfall reaches 5-7 million annually, akin to peer Vincom sites, with 70 percent weekend local influx boosting sales velocity. This captive base aids performance, yet external tourism variability and residential e-commerce shifts present dilution risks, per retail research indicating 10-15 percent YoY footfall growth in Hanoi primes.
Occupancy and Rent Levels
Occupancy stands at 95-98 percent, buoyed by Vincoms network average of 96 percent in 2025 and strategic tenant curation favoring long-term anchors. Rents for prime spaces average 45-55 USD per sqm monthly, supporting healthy escalations but facing Hanoi market pressures from 85 percent overall occupancy and incoming supply. Lessees gain low vacancy security in entertainment zones, though smaller brands encounter slot competition, with reports highlighting 5-7 percent annual reversion amid post-recovery stabilization.
Competition and Accessibility
Accessibility excels with connections to Ring Road 1, multiple bus routes including 158 and E01, and 6 km proximity to Hoan Kiem Lake, alongside vast parking and electric taxi integration. Underground design suits integrated urban flow but may limit appeal for surface-preferring shoppers. Competition from Vincom Royal City 5 km west and Aeon Mall emphasizes family and hypermarket overlaps, fragmenting south Hanoi traffic; unique aquarium-cinema blend differentiates, yet saturation in 20+ malls raises category weakness risks like apparel, per market insights showing 2-3 percent share erosion for mid-tier venues.
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