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Fast FashionInternational ChainsDepartment Store AnchorsFamily EntertainmentHome & Lifestyle

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Vincom Mega Mall Ocean Park is situated in the Ocean Park residential area, Gia Lam district, Hanoi, opening in December 2020 with 56,000 square meters of gross leasable area. As part of Vingroup integrated development, it targets suburban growth, serving middle to upper-middle income residents in a city where modern retail expanded 5% in 2024.

Tenant mix comprises over 136 brands: fashion like H&M, Fila, Vans; beauty such as Innisfree, The Body Shop; home essentials from Lock&Lock; menswear including Giordano. Dining features Haidilao hotpot, Gogi House BBQ, Popeyes, and coffee spots like The Coffee House. Entertainment includes CGV cinema with 659 seats, unique in 8km radius, plus playgrounds and VinMart supermarket.

Accessibility via Hanoi-Gia Lam road, 30 minutes from center, supports local traffic but challenged by congestion. Hanoi retail occupancy averaged 94% in Q1 2025, suburban rents USD 40-50 per square meter monthly versus city center USD 67. Footfall estimated 5-8 million annually from 50,000+ nearby residents.

Leasing advantages: stable occupancy, diverse family demographics, Vingroup management ensuring quality. Risks: limited tourist draw, competition from Vincom Smart City 5km away, Aeon Long Bien; potential saturation in eastern Hanoi suburbs with 10+ malls. Suitable for lifestyle, F&B, family retailers, but evaluate traffic impacts on delivery and customer access.

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Hours of Operation

Hours

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Monday10:00 AM — 09:30 PM
Tuesday10:00 AM — 09:30 PM
Wednesday10:00 AM — 09:30 PM
Thursday10:00 AM — 09:30 PM
Friday10:00 AM — 09:30 PM
Saturday10:00 AM — 09:30 PM
Sunday10:00 AM — 09:30 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Sao Biển Street, Hanoi, Vietnam

Insights

Demographic Profile and Footfall

Ocean Park residential hosts over 50,000 residents in 15,000 apartments, mainly young families and professionals aged 25-45 earning VND 20-50 million monthly, above Hanoi average of VND 15 million. This supports consistent footfall of 15,000-20,000 daily visitors, higher on weekends with family outings. However, catchment is local-focused, limiting broader appeal; 2024 reports show suburban malls gaining 10% visitor growth post-recovery, but reliant on residential expansion rather than tourism.

Competitive Landscape and Market Risks

Hanoi retail market grew 7% in 2024 with GDP at 7.09%, but eastern suburbs face saturation from Vincom Times City, Royal City, and Lotte centers within 15km, capturing 60% market share. Strengths include integrated community draw boosting dwell time; weaknesses: non-residents deterred by 30-45 minute commutes amid traffic. Potential challenges: e-commerce rise eroding 15% physical sales, weak categories like electronics due to online competition; advise monitoring occupancy dips if new supply adds 100,000 sqm nearby.

Leasing Metrics and Operational Aspects

Vincom portfolio occupancy at 95-97% in 2025, with base rents USD 45 per square meter monthly plus 10-15% annual escalations and CAM fees covering maintenance. Lease terms typically 3-5 years, turnover rent 5-8% over base. Infrastructure modern with ocean theme, air-conditioned, but Gia Lam area prone to occasional power issues; high operational quality from Vingroup, including security and events. Risks: aging post-5 years may require capex; accessibility aids via parking for 2,000 vehicles, but public transport limited, impacting non-car owners.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
56,000
Year Built
2020
Parking Spaces
1500
Average Monthly Footfall
625,000
Owner
Vincom Retail JSC
Anchor Tenants
VinMart, CGV, H&M, Uniqlo

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
20 km
Catchment area population
150,000 People
Population growth rate
2.5 %
Median age
33 Years
Household size
3.6 Persons
Education level (tertiary)
25.0 %

Median household income
12,000,000 VND per month
Unemployment rate
2.5 %
Cost of living index
45 Index (NYC=100)

Retail spending per capita
1,620 USD per year
Spending on apparel
100 USD per capita per year
Spending on groceries
500 USD per capita per year
Spending on electronics
71 USD per capita per year

Annual foot traffic
7,500,000 Visitors
Dwell time
2.5 Hours
Conversion rate
25.0 %
Sales per square meter
25,000,000 VND per year

Number of retail stores
200 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Low Density
Tenant diversity
High Diversity
Unique Concepts
Yes Presence

Gross Leasable Area
56,000 sqm
Number of Levels
4 Levels
Average rent per square meter
25 USD per month
Vacancy rate
5.0 %
Lease term flexibility
3-5 years Years
Available retail space
2,800 sqm

Proximity to main roads
Adjacent Proximity
Public transport access
Bus and future metro Access
Parking spaces
1,500 Spaces
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
20.0 %
Internet penetration
78.0 %

Retail crime rate
1.0 %
Security measures
CCTV and guards Measures

Promotional events
Multiple Events per year
Loyalty program penetration
20.0 %
Digital signage presence
High Presence

Projected foot traffic growth
8.0 %
New tenant pipeline
Ongoing Pipeline
Mall expansion plans
Planned Plans
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