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Vincom Mega Mall Ocean Park is situated in the Ocean Park residential area, Gia Lam district, Hanoi, opening in December 2020 with 56,000 square meters of gross leasable area. As part of Vingroup integrated development, it targets suburban growth, serving middle to upper-middle income residents in a city where modern retail expanded 5% in 2024.
Tenant mix comprises over 136 brands: fashion like H&M, Fila, Vans; beauty such as Innisfree, The Body Shop; home essentials from Lock&Lock; menswear including Giordano. Dining features Haidilao hotpot, Gogi House BBQ, Popeyes, and coffee spots like The Coffee House. Entertainment includes CGV cinema with 659 seats, unique in 8km radius, plus playgrounds and VinMart supermarket.
Accessibility via Hanoi-Gia Lam road, 30 minutes from center, supports local traffic but challenged by congestion. Hanoi retail occupancy averaged 94% in Q1 2025, suburban rents USD 40-50 per square meter monthly versus city center USD 67. Footfall estimated 5-8 million annually from 50,000+ nearby residents.
Leasing advantages: stable occupancy, diverse family demographics, Vingroup management ensuring quality. Risks: limited tourist draw, competition from Vincom Smart City 5km away, Aeon Long Bien; potential saturation in eastern Hanoi suburbs with 10+ malls. Suitable for lifestyle, F&B, family retailers, but evaluate traffic impacts on delivery and customer access.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:30 PM |
| Tuesday | 10:00 AM — 09:30 PM |
| Wednesday | 10:00 AM — 09:30 PM |
| Thursday | 10:00 AM — 09:30 PM |
| Friday | 10:00 AM — 09:30 PM |
| Saturday | 10:00 AM — 09:30 PM |
| Sunday | 10:00 AM — 09:30 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographic Profile and Footfall
Ocean Park residential hosts over 50,000 residents in 15,000 apartments, mainly young families and professionals aged 25-45 earning VND 20-50 million monthly, above Hanoi average of VND 15 million. This supports consistent footfall of 15,000-20,000 daily visitors, higher on weekends with family outings. However, catchment is local-focused, limiting broader appeal; 2024 reports show suburban malls gaining 10% visitor growth post-recovery, but reliant on residential expansion rather than tourism.
Competitive Landscape and Market Risks
Hanoi retail market grew 7% in 2024 with GDP at 7.09%, but eastern suburbs face saturation from Vincom Times City, Royal City, and Lotte centers within 15km, capturing 60% market share. Strengths include integrated community draw boosting dwell time; weaknesses: non-residents deterred by 30-45 minute commutes amid traffic. Potential challenges: e-commerce rise eroding 15% physical sales, weak categories like electronics due to online competition; advise monitoring occupancy dips if new supply adds 100,000 sqm nearby.
Leasing Metrics and Operational Aspects
Vincom portfolio occupancy at 95-97% in 2025, with base rents USD 45 per square meter monthly plus 10-15% annual escalations and CAM fees covering maintenance. Lease terms typically 3-5 years, turnover rent 5-8% over base. Infrastructure modern with ocean theme, air-conditioned, but Gia Lam area prone to occasional power issues; high operational quality from Vingroup, including security and events. Risks: aging post-5 years may require capex; accessibility aids via parking for 2,000 vehicles, but public transport limited, impacting non-car owners.
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Hanoi
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