Les Promenades Beauport Photo Gallery

The trade area covers Beauport and nearby suburbs with over 200,000 residents within a 20-minute drive. Beauport features a family-centric population, with about 60% in couple or single-parent households, median age of 42, and average household income of CAD 88,000 based on 2021 census data. This demographic supports demand for apparel, home essentials, and services, with growing suburban expansion boosting potential footfall. However, moderate incomes compared to Quebec City's west end limit luxury segment viability, and an aging cohort may favor health services over discretionary fashion spending, influencing tenant selection.

With over 140 tenants, the mix emphasizes value retail like Dollarama and Ardene, anchors such as Winners and Leon’s, and services including clinics and salons, providing one-stop convenience. Occupancy hovers near 94-96% per regional benchmarks, bolstered by stable anchors that draw consistent traffic. Drawbacks include underrepresented upscale dining or experiential retail, potentially reducing dwell time amid competition from lifestyle formats. Lease structures often span 5-10 years with common area maintenance and percentage rent based on sales, offering flexibility but tying performance to local economic conditions.

Prime location off Highway 40 ensures visibility to 81,000 vehicles daily and easy access for regional shoppers, supported by ample parking and a nearby transit park-and-ride. However, highway congestion during peaks can deter impulse visits, and limited direct public transit integration hampers urban accessibility. Key competition from the larger Galeries de la Capitale (over 1 million SF) and online platforms challenges sales productivity, estimated at CAD 400-500 per square foot annually. Operational quality is solid post-2015 renovations, but potential infrastructure wear and retail market saturation in Quebec City necessitate proactive merchandising to sustain performance.