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La Piazza is a lifestyle center located in Sentra Kelapa Gading, North Jakarta, spanning 2 hectares of land with 20,000 square meters of built space. Opened in 2004 and renovated before reopening in May 2023, it integrates directly with Summarecon Mall Kelapa Gading, forming part of a larger commercial hub that includes Mall Kelapa Gading 1, 2, 3, and 5, as well as Gading Food City. The property emphasizes an open-air, semi-covered design focused on dining and entertainment, hosting over 60 tenants primarily in food and beverage categories, including restaurants, cafes, bars, lounges, karaoke facilities, a cinema, fitness center, and an international school.
This tenant mix caters to casual leisure and social gatherings, complementing the adjacent malls retail offerings. In the context of Jakarta's retail market, where overall occupancy rates hovered around 74% in 2023 per Colliers reports, La Piazza benefits from its position in the affluent Kelapa Gading district, known for upper-middle-class families and young professionals. Footfall is driven by weekend events, music performances, and proximity to residential areas, with accessibility enhanced by LRT lines, TransJakarta bus routes, and ride-hailing services.
Leasing advantages include flexible spaces for F&B operators, lower entry barriers compared to enclosed malls, and synergy with high-traffic neighbors boosting spillover visitors. However, challenges include seasonal weather impacts on open areas and competition from nearby enclosed malls like Mall of Indonesia.
Rent levels in similar North Jakarta lifestyle centers range from IDR 800,000 to 1,500,000 per square meter annually, influenced by location and tenant type, with operational quality maintained through recent upgrades. The areas demographic profile supports steady demand for experiential retail, though market saturation in F&B requires strong differentiation.
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Hours of Operation
Hours
| Monday | 10:00 AM — 10:00 PM |
| Tuesday | 10:00 AM — 10:00 PM |
| Wednesday | 10:00 AM — 10:00 PM |
| Thursday | 10:00 AM — 10:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 10:00 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
Kelapa Gading features a demographic of upper-middle-income families, young professionals, and expatriates, with household incomes averaging IDR 20-50 million monthly. Population density supports high footfall, estimated at 50,000-100,000 visitors weekly across the complex during peaks, per local retail analyses. Proximity to residential towers like The Summit enhances local patronage, though external draw from central Jakarta is moderate due to traffic.
Competition and Market Factors
La Piazza faces competition from nearby Artha Gading and Mall of Indonesia, which offer broader retail mixes and enclosed environments. North Jakarta's retail vacancy was about 26% in 2023, indicating saturation in fashion but opportunities in F&B. Events like Jakarta Fashion and Food Festival boost visibility, yet access issues via toll roads during rush hours pose risks to consistent traffic.
Accessibility and Lease Terms
Connected to major roads like Jl. Boulevard Kelapa Gading, the site offers ample parking for 1,000+ vehicles and public transit via LRT Kelapa Gading station (500m away). Lease terms typically span 3-5 years with base rents of IDR 1,000,000/sqm/year plus turnover, favoring F&B tenants with incentives for long-term commitments. Aging infrastructure was addressed in 2023 renovations, improving operational quality, but potential weather disruptions remain a drawback in open-air sections.
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Jakarta Utara
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Jakarta Utara
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