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Brand Fit Snapshot

Best for:

Daily Essentials & GroceryQuick-Service DiningMid-Market FashionLocal ServicesMixed-Use & Office Traffic

Not ideal if:

Ultra-Luxury PositioningLarge Footprint RetailDiscount Retail

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Katameya Plaza is an integrated residential-commercial development spanning 25 acres in the Fifth Settlement of New Cairo City, Egypt, developed by SODIC. It comprises 474 residential units including apartments and penthouses, with an embedded commercial mall designed to serve residents" daily needs. The tenant mix emphasizes convenience retail, featuring supermarkets, pharmacies, cafes, local eateries, and select fashion and lifestyle outlets from mid-tier brands, creating a balanced yet compact offering.

The mall"s leasable area is estimated at 15,000-20,000 sqm, with occupancy rates around 85-90% reflecting stable demand from the captive audience. Average rent levels range from 700-900 EGP per square meter monthly, competitive for upscale community retail in New Cairo.

Accessibility is favorable, located near the Ring Road and Cairo-Suez Desert Road, facilitating easy reach for residents and limited external traffic. Footfall is primarily resident-driven, averaging 3,000-5,000 daily visitors, supported by the compound"s affluent demographic of upper-middle-class families, professionals, and expatriates with household incomes exceeding 50,000 EGP monthly.

Market position benefits from New Cairo"s growth as a premium suburb, but the mall faces challenges from regional competition and potential saturation in retail categories like F&B and apparel.

Operational quality includes modern facilities and ample parking for 300+ vehicles, though limited entertainment options may hinder dwell time.

Leasing advantages include low vacancy risks and community loyalty, while drawbacks encompass scale limitations and dependency on residential occupancy trends amid Egypt"s economic fluctuations.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Plot 112 Mogamaa El Bonouk St., Cairo, Egypt

Insights

Demographic Profile

The Fifth Settlement in New Cairo draws a high-income demographic, including local executives, expatriates, and young families seeking upscale living. Katameya Plaza"s mall caters to this group with purchasing power focused on quality convenience items, boasting average household incomes over 50,000 EGP. Strengths include loyal, repeat customers driving consistent sales, but weaknesses arise from a relatively small resident base of about 1,500-2,000 individuals, potentially limiting footfall growth without external draw. Market reports indicate strong retail performance in similar compounds, yet economic pressures could impact discretionary spending.

Competitive Landscape

Katameya Plaza operates in a competitive New Cairo retail market dominated by larger venues like Downtown Katameya (110,000 sqm GLA, 230 stores) and Citystars Kattameya, which offer broader tenant mixes including cinemas and hypermarkets, attracting 1-2 million monthly visitors. The plaza"s niche as a community hub provides advantages in low-overhead leasing and reduced competition for everyday essentials, but risks include category overlap in F&B and fashion, leading to potential tenant churn. Occupancy in the area averages 88%, per commercial reports, though saturation in upscale retail may pressure rents downward by 5-10% in saturated segments.

Lease Terms and Operational Risks

Lease agreements at Katameya Plaza typically span 3-5 years with 10-15% annual escalations, offering flexibility for retailers via base rents of 700-900 EGP/sqm/month plus turnover components. Advantages encompass prime visibility within the secure compound and shared marketing via resident events, enhancing accessibility despite traffic issues on surrounding roads. Drawbacks include aging infrastructure risks common in 2010s developments and vulnerability to broader market factors like Egypt"s inflation rates exceeding 20%, potentially eroding profitability. Operational quality is solid with 24/7 security, but limited expansion space poses challenges for scaling operations amid rising e-commerce competition.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
15,000
Year Built
2012
Parking Spaces
1200
Average Monthly Footfall
166,667
Owner
SODIC
Anchor Tenants
Carrefour, Zara, LC Waikiki

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
15 km
Catchment area population
1,500,000 People
Population growth rate
4.5 %
Median age
32 Years
Household size
4.2 People
Education level (tertiary)
45.0 %

Median household income
18,000 USD
Unemployment rate
6.5 %
Cost of living index
55 Index (US=100)

Retail spending per capita
2,500 USD
Spending on apparel
600 USD
Spending on groceries
1,200 USD
Spending on electronics
250 USD

Annual foot traffic
2,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
4,500 USD per year

Number of retail stores
230 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
High Density
Tenant diversity
High Diversity
Unique Concepts
Yes Presence

Gross Leasable Area
15,000 sqm
Number of Levels
2 Levels
Average rent per square meter
900 EGP per sqm per month
Vacancy rate
11.0 %
Lease term flexibility
Moderate Flexibility
Available retail space
5.0 %

Proximity to main roads
High Proximity
Public transport access
Moderate Access
Parking spaces
1,200 Spaces
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
30.0 %
Internet penetration
75.0 %

Retail crime rate
Low Rate
Security measures
Advanced Measures

Promotional events
Frequent Events
Loyalty program penetration
20.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
Active Pipeline
Mall expansion plans
Potential Plans
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