Ismailia Mall — Stores, Map & Hours

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Brand Fit Snapshot

Best for:

Hypermarket TrafficNational ChainsMid-Market FashionElectronics & TechDaily Essentials & Grocery

Not ideal if:

Ultra-Luxury Positioning

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Ismailia Plaza Ismailia City Mall Suez Canal Mall

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Ismailia Mall, located in the city of Ismailia, Egypt, opened in 2019 as a modern retail destination developed by Majid Al-Futtaim with an investment of approximately EGP 200 million.

Spanning around 25,000 square meters of gross leasable area, it serves as the primary shopping center in the region, anchored by a Carrefour hypermarket that occupies a significant portion of the space. The tenant mix includes international and local brands in fashion such as H&M and LC Waikiki, electronics from brands like Samsung and Pioneer, dining options ranging from quick-service eateries to casual restaurants, and entertainment facilities including a cinema and kids play areas.

Positioned along a main arterial road with good accessibility via public transport and proximity to residential neighborhoods, the mall benefits from Ismailias strategic location near the Suez Canal, drawing a catchment area of over 1.3 million residents in the governorate.

Occupancy rates stand at about 90%, reflecting strong demand in this secondary market.

Rent levels average EGP 350-450 per square meter annually, lower than Cairo's EGP 800+ , offering cost-effective entry for retailers targeting middle-income consumers. Market factors include steady population growth at 2% annually and rising disposable incomes from canal-related employment, though economic volatility and competition from informal markets pose challenges.

Leasing advantages encompass flexible terms with incentives for long-term commitments, supportive local government policies for retail development, and potential for footfall exceeding 5,000 daily visitors on weekends, driven by family-oriented demographics. Drawbacks include seasonal fluctuations due to tourism dips and infrastructure limitations like occasional power issues in the area.

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Hours of Operation

Hours

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Monday	10:00 AM — 09:00 PM
Tuesday	10:00 AM — 09:00 PM
Wednesday	10:00 AM — 09:00 PM
Thursday	10:00 AM — 09:00 PM
Friday	10:00 AM — 10:00 PM
Saturday	10:00 AM — 10:00 PM
Sunday	11:00 AM — 06:00 PM

Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Om Kalthoum Street, Ismailia, Egypt

Insights

Demographics and Catchment

Ismailia Governorate has a population of approximately 1.3 million, with the city proper at 450,000 residents, featuring a youthful demographic where 60% are under 35 years old and median household income around EGP 8,000 monthly from sectors like manufacturing, logistics, and public services tied to the Suez Canal. This profile supports retail categories in groceries, apparel, and leisure, but lower affluence compared to urban centers limits luxury sales, with average spend per visit estimated at EGP 150-200. Risks include migration patterns affecting seasonal footfall.

Competition and Market Saturation

As the dominant enclosed mall in Ismailia, it faces limited direct competition from other modern centers, primarily contending with traditional souks and open-air markets that capture 70% of local retail spend due to lower prices. Emerging e-commerce platforms like Jumia add pressure on physical stores, yet the malls convenience and variety provide a competitive edge. Occupancy remains stable, but saturation in grocery anchors could intensify if new hypermarkets enter, potentially pressuring secondary tenants rents downward by 10-15% in negotiations.

Accessibility and Operational Quality

The mall enjoys fair accessibility with parking for 800 vehicles and bus connections, though traffic congestion on surrounding roads during peak hours reduces efficiency. Operational quality is moderate, with modern HVAC systems but reports of occasional maintenance delays due to aging local infrastructure. Footfall averages 3,000-4,000 daily, peaking at 6,000 on holidays, supported by events; however, challenges like limited digital integration for wayfinding and security concerns in evenings may impact tenant performance and require additional investment for optimal operations.