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Hawaiian's Forrestfield is a neighbourhood shopping centre located at 20 Strelitzia Avenue in Forrestfield, a suburb 16 km southeast of Perth CBD. Acquired by Hawaiian in 2015 for approximately $40 million, it underwent a major refurbishment to integrate the Forum and Marketplace components, resulting in a refreshed layout with modern amenities. The centre spans approximately 22,000 square metres of gross leasable area and features over 70 tenancies, anchored by full-line Coles and Woolworths supermarkets, which drive consistent traffic.
Key mini-majors include Priceline Pharmacy, The Reject Shop, and Dome Cafe, complemented by a diverse tenant mix of national chains, independent retailers, dining options like Taste of Italy and The Cheesecake Shop, and community services such as the Forrestfield Library operated by the City of Kalamunda. Additional facilities include an outdoor playground, landscaped gardens, and a dining precinct, enhancing its role as a family-oriented community hub.
Accessibility is strong with 865 shaded parking bays offering three hours free, proximity to the Roe Highway, and public transport links, including nearby Forrestfield Airport Station on the Transperth network. The surrounding Forrestfield area has a population of around 20,000, with demographics skewed towards families and couples, median age of 36, and household incomes above the Perth average at $1,800 weekly.
In the broader Perth retail market, neighbourhood centres like this one benefit from robust sales growth of 5.9% year-on-year as of Q2 2025, driven by population expansion and low vacancy rates around 5%.
Leasing advantages include flexible options for permanent, short-term, and casual spaces, supported by Hawaiian's management expertise in fostering retailer success through targeted marketing and community events. However, potential drawbacks involve competition from larger regional malls like Carousel and Maddington Central, which may draw comparison shoppers, and occasional access congestion during peak hours near the highway.
Overall, it offers stable, convenience-driven performance for retailers targeting local everyday needs, with occupancy estimated at 95% based on Perth suburban trends.
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Hours of Operation
Hours
| Monday | 08:00 AM — 09:00 PM |
| Tuesday | 08:00 AM — 09:00 PM |
| Wednesday | 08:00 AM — 09:00 PM |
| Thursday | 08:00 AM — 09:00 PM |
| Friday | 08:00 AM — 09:00 PM |
| Saturday | 08:00 AM — 05:00 PM |
| Sunday | 11:00 AM — 05:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
Forrestfield suburb features a population of approximately 20,000 residents, with a median age of 36 years and a family-oriented profile including 35% couples with children and 25% single-parent households. Weekly household income averages $1,800, supporting discretionary spending on groceries, pharmacy, and casual dining. The centre benefits from high local footfall, estimated at 200,000-250,000 visitors weekly, bolstered by anchor supermarkets and community facilities like the library and playground. Proximity to growing residential developments and the airport enhances draw from commuters and families, though economic pressures like rising living costs could temper non-essential retail. This demographic supports steady performance for essential and value-oriented tenants, with low risk from market saturation in core categories.
Competition and Market Factors
Hawaiian's Forrestfield operates in a competitive eastern Perth corridor, facing rivalry from larger centres such as Carousel Shopping Centre (GLA 93,000 sqm) and Maddington Central (GLA 30,000 sqm), which offer broader entertainment and fashion options, potentially diverting higher-spend shoppers. However, its neighbourhood focus on convenience minimises direct overlap, with Perth's retail vacancy at 5.3% in 2025 indicating a healthy market. Regional sales growth of 6% year-on-year aids stability, but challenges include online retail encroachment on non-food categories and occasional supply chain disruptions affecting stock levels. Retailers should consider niche positioning in fresh foods or services to leverage local loyalty and mitigate broader market risks like inflation-driven caution.
Lease Terms and Operational Quality
Leasing at Hawaiian's Forrestfield provides flexible terms including net rents estimated at $300-450 per sqm annually for prime spaces, with incentives like rent-free periods up to three months for new tenants, based on Perth neighbourhood benchmarks. Occupancy stands at around 95%, reflecting strong demand and proactive management. Operational quality is high post-refurbishment, with modern infrastructure, ample parking, and amenities like wheelchair services and pet-friendly policies enhancing customer experience. Risks include aging elements in adjacent areas and potential highway noise, but Hawaiian's ownership ensures ongoing maintenance and marketing support. Retailers gain from a balanced tenant mix avoiding oversaturation in weak categories like apparel, promoting cross-traffic for complementary businesses.
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Perth, WA
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