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Garden City, situated in Upper Mount Gravatt, Brisbane, 12 km south of the CBD, operates as Westfield Mt Gravatt following rebranding. The centre spans approximately 168,000 sqm GLA, expanded by 140,000 sqm through a $400 million redevelopment completed in 2024, enhancing retail, entertainment, and dining spaces. Anchors comprise Myer, Kmart, Target, BIG W, Coles, Woolworths, and ALDI, alongside 375 specialty stores in fashion, lifestyle, food, and services.

Tenant mix emphasizes value-oriented retail and experiential offerings, including Event Cinemas and new venues like Uniqlo, Harris Scarfe, Area 51, Holey Moley, and Hijinx Hotel. Scentre Group reports portfolio occupancy at 99.6%, with specialty rent growth of 4.4%. The catchment serves over 675,000 residents in a diverse area, 40% born overseas (24% Asian), with suburb median age 33 and household income around $1,800 weekly, drawing young professionals, families, and students.

Footfall rose 6.7% post-redevelopment, aiding 2.3% portfolio growth; total trade area retail spend hit $11.6 billion in 2024.

Accessibility via major roads and bus terminal supports high traffic, though congestion risks exist. Leasing benefits from stable occupancy and balanced categories, but competition from Westfield Carindale, online channels, and rising rents (3.9% growth) present challenges.

Operational quality improved, yet market saturation in fashion may pressure weaker performers.

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Hours of Operation

Hours

Checking...
Monday09:00 AM — 05:30 PM
Tuesday09:00 AM — 05:30 PM
Wednesday09:00 AM — 05:30 PM
Thursday09:00 AM — 09:00 PM
Friday09:00 AM — 05:30 PM
Saturday09:00 AM — 05:00 PM
Sunday10:00 AM — 05:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Cnr Logan & Kessels Rd, Brisbane, Australia

Insights

"Catchment Demographics"

Upper Mount Gravatt features a population of about 12,000, with a broader trade area exceeding 675,000 residents. Median age stands at 33, appealing to young professionals, families, and students near Griffith University, fostering demand for affordable fashion, electronics, and casual dining. Diversity is key, with 40% foreign-born residents and 24% of Asian origin, boosting international brands and ethnic food options. Moderate incomes averaging $1,800 weekly per household support value retail but limit luxury sales. Seasonal student influx enhances footfall yet introduces variability; proximity to growing suburbs aids expansion potential, though economic sensitivity in outer Brisbane could dampen discretionary spending during downturns.

Tenant Mix and Occupancy

The tenant mix balances anchors generating 60% of sales via discount stores and supermarkets, ensuring consistent traffic, with specialties covering fashion (Uniqlo, H&M), beauty, and leisure across 375 outlets. Recent additions like entertainment precincts (Hijinx Hotel, Area 51) extend dwell time and diversify revenue. Occupancy at 99.6% signals robust demand and low vacancy, with 4.4% specialty rent uplift reflecting retailer confidence. Strengths include complementary categories reducing intra-mall competition; weaknesses involve fast fashion saturation, potentially eroding margins for similar tenants, and reliance on anchors for draw, vulnerable to their performance shifts in a competitive landscape.

Market Position and Competition

Garden City ranks among Brisbane"s leading regional centres, capturing $11.6 billion in trade area spend with strong accessibility from Logan and Kessels Roads plus a major bus interchange. Post-2024 upgrades, visitation grew 6.7%, aligning with portfolio 2.3% footfall increase and $29.1 billion annual sales. High operational standards and modern infrastructure post-redevelopment enhance appeal. Risks include rivalry from larger Westfield Carindale (150,000 sqm, similar mix) drawing premium traffic, plus online retail impacting 20-30% of non-grocery sales. Rent escalation at 3.9% annually strains smaller operators; traffic congestion and suburban saturation in electronics/health categories may hinder growth, necessitating adaptive lease terms for resilience.

Building Details

Property Type
Regional
Gross Leasable Area
143,000
Year Built
1970
Parking Spaces
5200
Average Monthly Footfall
1,000,000
Owner
Scentre Group
Anchor Tenants
Myer, BIG W, Kmart, Target, Coles, Woolworths, ALDI, Event Cinemas

Detailed Market Analytics

Primary Catchment Area
Upper Mount Gravatt, Brisbane Suburb
Secondary Catchment Area
South Brisbane metropolitan Region
Catchment area population
350,000 People
Population growth rate
2.1 %
Median age
36 Years
Household size
2.6 Persons
Education level (tertiary)
45.0 %

Median household income
1,800 AUD/week
Unemployment rate
4.3 %
Cost of living index
105 Index (100= national average)

Retail spending per capita
5,200 AUD/year
Spending on apparel
850 AUD/year
Spending on groceries
2,100 AUD/year
Spending on electronics
450 AUD/year

Annual foot traffic
12,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
8,500 AUD/sqm/year

Number of retail stores
430 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
3 Malls/km²
Tenant diversity
High Level
Unique Concepts
15.0 %

Gross Leasable Area
143,000 sqm
Number of Levels
3 Levels
Average rent per square meter
450 AUD/sqm/year
Vacancy rate
2.5 %
Lease term flexibility
Medium Level
Available retail space
5,000 sqm

Proximity to main roads
Direct Access
Public transport access
High Level
Parking spaces
5,200 Spaces
Pedestrian traffic
High Level

E-commerce competition
High Level
Click-and-collect adoption
30.0 %
Internet penetration
92.0 %

Retail crime rate
8,500 Incidents/year
Security measures
Advanced Level

Promotional events
50 Events/year
Loyalty program penetration
40.0 %
Digital signage presence
Full Coverage

Projected foot traffic growth
3.0 %
New tenant pipeline
20 Tenants
Mall expansion plans
Ongoing Status
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