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DFO Brisbane is a single-level outlet center in the Brisbane Airport precinct, 13 km northeast of the CBD, with 26,143 sqm GLA hosting 135 tenants focused on discounted apparel, footwear, and accessories from brands including Nike, Tommy Hilfiger, Calvin Klein, Polo Ralph Lauren, Adidas, PUMA, and Skechers.
Tenant mix comprises 77% specialty stores, 22% mini-majors, and 1% non-retail. As of late 2024, it maintains 100% occupancy, generates $295.5 million MAT with specialty sales of $11,308 per sqm, and attracts 4.4 million annual visitors from a 1.65 million trade area population.
Accessibility benefits from airport proximity, drawing tourists and workers, supported by 2,600 car spaces, though public transport is limited. Operational standards include Green Star 4 rating, NABERS 4 for energy, and 5 for water. Positioned as a value-oriented destination, it leverages tourism and local discretionary spending, offering leasing advantages like 11.5% specialty occupancy costs and 2.9-year WALE for flexibility.
Drawbacks encompass dependence on air travel volumes, competition from online discounters and nearby malls such as Westfield Chermside, and potential apparel category weakness amid market saturation.
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Hours of Operation
Hours
| Monday | 10:00 AM — 06:00 PM |
| Tuesday | 10:00 AM — 06:00 PM |
| Wednesday | 10:00 AM — 06:00 PM |
| Thursday | 10:00 AM — 06:00 PM |
| Friday | 10:00 AM — 06:00 PM |
| Saturday | 10:00 AM — 06:00 PM |
| Sunday | 10:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographic Profile and Footfall
The trade area covers 1.65 million residents in northern Brisbane suburbs like Nundah and Banyo, plus airport staff and over 20 million annual passengers. Footfall reaches 4.4 million visits yearly, appealing to middle-income families seeking bargains and transient travelers. Strengths include consistent traffic from airport synergies, but challenges arise from car dependency limiting urban pedestrian access and variability tied to tourism seasons or economic downturns affecting discretionary purchases.
Competitive Landscape and Risks
DFO Brisbane encounters indirect competition from major centers like Westfield Chermside (high footfall, diverse mix 10 km away) and e-commerce platforms capturing discount sales. As an outlet specialist, it sustains high occupancy amid apparel focus, but risks include travel disruptions impacting visitor flows, aging elements pre-2015 expansion, and category saturation reducing differentiation. Market reports note outlet resilience, yet broader retail softening in non-essentials poses moderate threats to performance stability.
Lease Terms and Rent Metrics
Specialty occupancy costs stand at 11.5% of sales, aligning with outlet benchmarks and below prime mall averages of 12-15%, with implied base rents of $300-400 per sqm annually. WALE of 2.9 years enables adaptive tenant adjustments but heightens re-leasing risks. 100% occupancy and 8% cap rate reflect strong demand tempered by perceived volatility; annual escalators of 4-5% support revenue growth. Leasing suits value brands, though shorter terms and airport location may deter long-term commitments compared to central assets.
Building Details
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Brisbane, QLD
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Brisbane, QLD
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