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Outlet & Off-PriceStreetwear & AthleisureNational ChainsInternational ChainsSpecialty Retail

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DFO Brisbane is a single-level outlet center in the Brisbane Airport precinct, 13 km northeast of the CBD, with 26,143 sqm GLA hosting 135 tenants focused on discounted apparel, footwear, and accessories from brands including Nike, Tommy Hilfiger, Calvin Klein, Polo Ralph Lauren, Adidas, PUMA, and Skechers.

Tenant mix comprises 77% specialty stores, 22% mini-majors, and 1% non-retail. As of late 2024, it maintains 100% occupancy, generates $295.5 million MAT with specialty sales of $11,308 per sqm, and attracts 4.4 million annual visitors from a 1.65 million trade area population.

Accessibility benefits from airport proximity, drawing tourists and workers, supported by 2,600 car spaces, though public transport is limited. Operational standards include Green Star 4 rating, NABERS 4 for energy, and 5 for water. Positioned as a value-oriented destination, it leverages tourism and local discretionary spending, offering leasing advantages like 11.5% specialty occupancy costs and 2.9-year WALE for flexibility.

Drawbacks encompass dependence on air travel volumes, competition from online discounters and nearby malls such as Westfield Chermside, and potential apparel category weakness amid market saturation.

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Hours of Operation

Hours

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Monday10:00 AM — 06:00 PM
Tuesday10:00 AM — 06:00 PM
Wednesday10:00 AM — 06:00 PM
Thursday10:00 AM — 06:00 PM
Friday10:00 AM — 06:00 PM
Saturday10:00 AM — 06:00 PM
Sunday10:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

18th Avenue, Brisbane, Australia

Insights

Demographic Profile and Footfall

The trade area covers 1.65 million residents in northern Brisbane suburbs like Nundah and Banyo, plus airport staff and over 20 million annual passengers. Footfall reaches 4.4 million visits yearly, appealing to middle-income families seeking bargains and transient travelers. Strengths include consistent traffic from airport synergies, but challenges arise from car dependency limiting urban pedestrian access and variability tied to tourism seasons or economic downturns affecting discretionary purchases.

Competitive Landscape and Risks

DFO Brisbane encounters indirect competition from major centers like Westfield Chermside (high footfall, diverse mix 10 km away) and e-commerce platforms capturing discount sales. As an outlet specialist, it sustains high occupancy amid apparel focus, but risks include travel disruptions impacting visitor flows, aging elements pre-2015 expansion, and category saturation reducing differentiation. Market reports note outlet resilience, yet broader retail softening in non-essentials poses moderate threats to performance stability.

Lease Terms and Rent Metrics

Specialty occupancy costs stand at 11.5% of sales, aligning with outlet benchmarks and below prime mall averages of 12-15%, with implied base rents of $300-400 per sqm annually. WALE of 2.9 years enables adaptive tenant adjustments but heightens re-leasing risks. 100% occupancy and 8% cap rate reflect strong demand tempered by perceived volatility; annual escalators of 4-5% support revenue growth. Leasing suits value brands, though shorter terms and airport location may deter long-term commitments compared to central assets.

Building Details

Property Type
Outlet
Gross Leasable Area
26,144
Year Built
2005
Parking Spaces
1800
Average Monthly Footfall
208,333
Owner
Vicinity Centres
Anchor Tenants
Nike, Tommy Hilfiger, Calvin Klein, Polo Ralph Lauren, Oroton, Adidas, ASICS, PUMA

Detailed Market Analytics

Primary Catchment Area
10 km radius km
Secondary Catchment Area
30 km radius km
Catchment area population
1,651,184 People
Population growth rate
1.8 %
Median age
37 Years
Household size
2.6 Persons
Education level (tertiary)
35.0 %

Median household income
$107,536 AUD/year
Unemployment rate
3.7 %
Cost of living index
105 Index (Australia=100)

Retail spending per capita
$12,000 AUD/year
Spending on apparel
$1,200 AUD/year
Spending on groceries
$5,000 AUD/year
Spending on electronics
$800 AUD/year

Annual foot traffic
2,500,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
$6,000 AUD/year

Number of retail stores
135
Anchor tenant presence
Yes
Competitor density (same category)
Medium
Tenant diversity
High
Unique Concepts
Outlet Discounts

Gross Leasable Area
26,144 sqm
Number of Levels
1 Level
Average rent per square meter
$600 AUD/sqm/year
Vacancy rate
2.0 %
Lease term flexibility
3-5 years Years
Available retail space
300 SQM

Proximity to main roads
High
Public transport access
Good
Parking spaces
1,800 Spaces
Pedestrian traffic
High

E-commerce competition
High
Click-and-collect adoption
70.0 %
Internet penetration
92.0 %

Retail crime rate
Moderate
Security measures
CCTV and Guards

Promotional events
Yes
Loyalty program penetration
DFO Insider
Digital signage presence
Yes

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing
Mall expansion plans
Yes $29 million
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