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Cosmo Plaza is a mid-sized retail center in Jinniang District, Chengdu, with a gross leasable area of 100,000 square meters across eight levels, constructed in 2007 and managed by Chengdu Shangpu. Positioned as a hub for youth culture, it targets the citys vibrant young demographic in a market where Chengdus retail stock exceeds 8.3 million square meters and consumer goods sales reached over RMB 900 billion in 2024.
The tenant mix comprises over 150 units, with fashion accounting for 40%, lifestyle 30%, and food and beverage 20%, featuring emerging Chinese designers, streetwear brands, pop-up shops, entertainment zones, and casual dining options. Anchors include local brands and international pop-ups, supporting experiential retail amid a citywide average vacancy rate of 9.6% in Q2 2024. Occupancy stands at 92%, above the market average, with average monthly footfall of 1 to 1.5 million visitors, driven by proximity to Sichuan University and metro Line 1 at Tianfu Square Station, though urban congestion poses access challenges.
Rent levels range from RMB 250 to 450 per square meter per month, competitive for the segment, with leasing advantages including flexible terms of 3 to 5 years, turnover rents tied to sales, percentage clauses at 8-12% over breakpoints, and incentives like 3-6 months free rent for commitments over five years. The primary catchment covers a 5 km radius with 2.5 million residents, median age 32, and household income of RMB 137,000 annually, focusing on 18-35 year-olds in tech and creative sectors.
Operational quality is high with modern facilities, frequent events, and advanced security, but faces risks from market saturation in fashion, e-commerce competition eroding 20% of similar outlets sales in 2024, and sensitivity to youth unemployment at 15%. Competition from Taikoo Li and Chicony Plaza may dilute traffic, yet the plazas niche in creative spaces offers visibility for innovative retailers seeking young, affluent consumers in a stable supply environment with no major new malls in core areas.
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Hours of Operation
Hours
| Monday | 10:00 AM — 10:00 PM |
| Tuesday | 10:00 AM — 10:00 PM |
| Wednesday | 10:00 AM — 10:00 PM |
| Thursday | 10:00 AM — 10:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 10:00 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
The primary catchment area spans a 5 km radius encompassing 2.5 million people, with a secondary 20 km radius, and a population growth rate of 1.5% annually. Median age is 32 years, with over 60% of visitors aged 18-35, including university students and young professionals in tech and creative industries. Household size averages 2.6 persons, tertiary education rate at 28%, and median household income at RMB 137,000 yearly. Retail spending per capita reaches RMB 36,000 annually, with apparel at RMB 7,200. Average monthly footfall is 1-1.5 million, yielding 15 million annually, with dwell time of 120 minutes and 25% conversion rate. However, youth unemployment at 15% in 2024 risks reducing discretionary spending, and footfall lags behind mega-malls like IFS at over 3 million monthly, potentially impacting secondary tenants.
Tenant Mix and Occupancy
Occupancy rate is 92%, surpassing the Chengdu average of 90.4% in late 2024, with vacancy at 6% and 5,000 square meters available, including flexible pop-up spaces from 50 square meters. The mix of 150+ units emphasizes fashion (40%), lifestyle (30%), and F&B (20%), anchored by local brands and pop-ups in streetwear and entertainment, including cinematic zones and art exhibits. This supports experiential retail but shows over-reliance on emerging categories vulnerable to trend shifts. High tenant diversity aids operational stability, yet limited major anchors compared to diversified competitors may constrain overall traffic draw, with 20% of similar outlets reporting sales declines due to weak non-essential categories amid 2.9% YoY consumption growth.
Lease Terms and Market Risks
Base rents average RMB 250-450 per square meter monthly, with prime at RMB 414 citywide, offering competitive positioning through turnover rents linked to performance, 8-12% percentage clauses over breakpoints, and incentives such as 3-6 months free rent for leases over five years. Terms are flexible at 3-5 years, suiting adaptive retailers. Advantages include strong demand for creative spaces in a market with stable pipeline and no new core supply. Challenges encompass rent pressures from competition like Taikoo Li, market saturation in fashion leading to tenant poaching, e-commerce erosion, and economic slowdowns affecting impulse buys. Operational risks include urban congestion limiting accessibility and aging nearby infrastructure, with retail crime at 1 incident per 1,000 visitors managed by advanced security.
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