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Streetwear & AthleisureDesigner BoutiquesSpecialty RetailPremium Dining & LifestyleMixed-Use & Office Traffic

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Value PositioningBudget BrandsMass Market

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Cosmo Mall Chengdu, located at No. 6 Dayue City, Kehua North Road in Jinjiang District, is an eight-story shopping and lifestyle center opened in recent years, targeting young urban consumers with a focus on trendy fashion, creative boutiques, and experiential retail.

Spanning approximately 50,000 square meters of gross leasable area, it positions itself as an international hub for youth culture in Chengdu, a city with a population exceeding 21 million and a robust retail market valued at over RMB 900 billion in consumer goods sales in 2024. The tenant mix emphasizes emerging Chinese designers, streetwear brands, pop-up shops, and entertainment venues including a cinematic experience zone and art exhibits, complemented by dining options featuring casual eateries and cafes.

Accessibility is strong via metro Line 1 (Tianfu Square Station nearby) and major roads, though parking can be limited during peak hours. In Chengdu's competitive retail landscape, where prime mall vacancy rates averaged 9.6% in Q2 2024 and first-floor rents reached RMB 414 per square meter per month, Cosmo Mall benefits from its niche in creative and experiential categories, attracting footfall from demographics aged 18-35.

Leasing advantages include flexible spaces for pop-ups (starting at 50 sqm) and turnover rents tied to sales performance, potentially lowering base commitments to RMB 300-450 per sqm monthly. However, challenges include market saturation in fashion retail and slower overall consumption growth of 2.9% YoY in 2024, impacting non-essential spending.

Operational quality is high with modern infrastructure, but competition from larger anchors like Chengdu IFS and Taikoo Li may dilute traffic for secondary tenants.

Overall, it suits innovative retailers seeking visibility among affluent youth, though risks involve economic slowdowns affecting discretionary purchases.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

No. 6 Dayue Road, Chengdu, China

Insights

Demographics and Footfall

Cosmo Mall Chengdu draws primarily from Jinjin's young demographic, with over 60% of visitors aged 18-35, including university students from nearby Sichuan University and young professionals in the tech and creative sectors. Chengdu's median household income stands at around RMB 80,000 annually, supporting mid-tier fashion spending. Footfall estimates reach 1-1.5 million monthly, boosted by weekend events and social media buzz, though it lags behind mega-malls like IFS (over 3 million). This profile favors experiential retail but exposes to sensitivity in youth unemployment rates, which hovered at 15% in 2024, potentially reducing impulse buys.

Tenant Mix and Occupancy

The tenant mix features 150+ units dominated by fashion (40%), lifestyle (30%), and F&B (20%), with anchors like local brands and international pop-ups such as streetwear labels. Occupancy stands at approximately 92%, above the city average of 90.4% in late 2024, reflecting strong demand for creative spaces amid a stable retail pipeline with no major new supply in core districts. Weaknesses include over-reliance on emerging categories vulnerable to trend shifts, and limited anchor tenants compared to diversified malls, which could affect overall traffic stability.

Competition and Lease Terms

Chengdu's retail market hosts over 8.3 million sqm of mall space, with Cosmo facing direct competition from Taikoo Li (luxury focus) and nearby Chicony Plaza (mass market), leading to tenant poaching and rent pressures. Prime rents average RMB 414/sqm/month, but Cosmo offers competitive terms at RMB 350-500/sqm with incentives like 3-6 months free rent for long-term leases (5+ years) and percentage rent clauses (8-12% of sales over breakpoint). Risks include access issues from urban congestion and aging nearby infrastructure, plus market saturation in youth fashion, where 20% of similar outlets reported sales declines in 2024 due to e-commerce growth.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
85,000
Year Built
2007
Parking Spaces
800
Average Monthly Footfall
1,250,000
Owner
Chengdu Shangpu
Anchor Tenants
Clot, 1807, BAPE, local streetwear brands

Detailed Market Analytics

Primary Catchment Area
5 km Radius
Secondary Catchment Area
20 km Radius
Catchment area population
2,500,000 People
Population growth rate
1.5 %
Median age
32 Years
Household size
2.6 Persons
Education level (tertiary)
28.0 %

Median household income
137,000 RMB
Unemployment rate
5.2 %
Cost of living index
95 Index (100=Beijing)

Retail spending per capita
36,000 RMB per year
Spending on apparel
7,200 RMB per capita
Spending on groceries
10,800 RMB per capita
Spending on electronics
3,600 RMB per capita

Annual foot traffic
15,000,000 Visitors
Dwell time
120 Minutes
Conversion rate
25.0 %
Sales per square meter
15,000 RMB

Number of retail stores
250 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
High Density
Tenant diversity
High Diversity
Unique Concepts
Yes Presence

Gross Leasable Area
85,000 sqm
Number of Levels
8 Levels
Average rent per square meter
250 RMB per sqm per month
Vacancy rate
6.0 %
Lease term flexibility
3-5 years Years
Available retail space
5,000 sqm

Proximity to main roads
Direct Access
Public transport access
High Access
Parking spaces
800 Spaces
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
70.0 %
Internet penetration
75.0 %

Retail crime rate
1 Incidents per 1,000 visitors
Security measures
Advanced Measures

Promotional events
Frequent Events
Loyalty program penetration
40.0 %
Digital signage presence
High Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing Pipeline
Mall expansion plans
nan Plans
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Chengdu

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