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International ChainsDesigner BoutiquesPremium Dining & LifestyleSpecialty RetailHigh-End Flagship Stores

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Budget BrandsHyper-Local Concepts

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Ufun Shopping Mall, located at 300 Jiaozi Avenue in Wuhou District, Chengdu, is a premium retail destination that opened in 2018.

Spanning 120,000 square meters of gross floor area with approximately 80,000 square meters of leasable space, it is owned by KWG Properties Holdings and features 1,500 parking spaces. The mall positions itself as a creative retail environment, designed by Lead8, emphasizing experiential shopping with a mix of international fashion brands, local retailers, F&B outlets, and leisure facilities. Anchor tenants include Armani Exchange, Marc O'Polo, and Uooyaa, contributing to a tenant mix that balances mid-to-high-end apparel, beauty, dining, and entertainment options.

In Chengdu's retail market, which totals about 8.4 million square meters of stock as of Q1 2024 with a citywide vacancy rate of 10%, Ufun benefits from its location in the affluent financial district, attracting young professionals and families. Average first-floor rents hover around RMB 414 per square meter per month, aligning with market levels.

Leasing advantages include flexible terms for emerging brands and proximity to business hubs, enhancing accessibility via metro and roads. However, challenges include competition from established malls like Chengdu IFS and Taikoo Li, potential footfall variability due to economic slowdowns (retail sales growth at 1.9% YoY Jan-Aug 2024), and the need for ongoing investment in tenant curation to maintain vibrancy amid market saturation in fashion categories.

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Hours of Operation

Hours

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Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:30 PM
Saturday10:00 AM — 10:30 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

No.300, Jiaozi Dadao, Chengdu, China

Insights

Demographic Profile

Ufun Shopping Mall serves a demographic primarily composed of affluent young professionals, white-collar workers, and urban families in Wuhou District, a key financial and residential area in Chengdu. The surrounding population exceeds 2 million, with median household incomes around RMB 120,000 annually, higher than the city average of RMB 90,000. Target shoppers are aged 25-45, with strong spending power in fashion, dining, and lifestyle categories, driven by the districts proximity to tech and finance offices. However, reliance on this group exposes the mall to risks from employment fluctuations in these sectors, and limited appeal to budget-conscious consumers could constrain broader footfall in a tier-2 city context.

Competitive Landscape

Positioned in a competitive Chengdu retail scene with over 100 malls, Ufun differentiates through its modern, creative design and focus on experiential retail, but faces pressure from larger venues like Chengdu MixC (GLA 400,000 sqm) and nearby UBC (United Business City) developments. Occupancy remains stable at around 92%, supported by a curated tenant mix, yet intense rivalry in fashion and F&B categories has led to slower leasing velocity, with some spaces turning over annually. Market saturation in mid-tier retail poses risks, particularly as luxury malls capture higher-end traffic, potentially diluting Ufuns unique positioning if not addressed through targeted events and collaborations.

Operational Metrics

Ufun reports average daily footfall of approximately 4,200 visitors, translating to monthly figures around 125,000, which is moderate for its size amid post-pandemic recovery. Occupancy stands at 92-95%, with prime rents at RMB 400-450 per square meter per month, reflecting city averages but with incentives for long-term leases. Accessibility is strong via Line 1 metro and major roads, though traffic congestion in Wuhou District can impact peak-hour visits. Operational quality is high with modern infrastructure, but aging elements in surrounding areas and seasonal dips in footfall (e.g., during holidays) highlight needs for enhanced marketing to sustain performance against broader market challenges like subdued consumer spending.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
120,000
Year Built
2018
Parking Spaces
1000
Average Monthly Footfall
416,667
Owner
KWG Properties Holdings
Anchor Tenants
Armani Exchange,Marc O'Polo,Uooyaa

Detailed Market Analytics

Primary Catchment Area
500,000 People
Secondary Catchment Area
2,000,000 People
Catchment area population
500,000 People
Population growth rate
1.5 %
Median age
38 Years
Household size
2.8 Persons
Education level (tertiary)
30.0 %

Median household income
120,000 CNY
Unemployment rate
4.5 %
Cost of living index
40 Index (NY=100)

Retail spending per capita
31,400 CNY
Spending on apparel
3,140 CNY
Spending on groceries
6,280 CNY
Spending on electronics
1,570 CNY

Annual foot traffic
5,000,000 Visitors
Dwell time
120 Minutes
Conversion rate
30.0 %
Sales per square meter
10,000 CNY

Number of retail stores
200 Stores
Anchor tenant presence
Yes
Competitor density (same category)
Medium
Tenant diversity
High
Unique Concepts
Yes

Gross Leasable Area
120,000 sqm
Number of Levels
5 Levels
Average rent per square meter
3,600 CNY/year
Vacancy rate
10.0 %
Lease term flexibility
Medium
Available retail space
4,000 sqm

Proximity to main roads
High
Public transport access
High
Parking spaces
1,000 Spaces
Pedestrian traffic
High

E-commerce competition
High
Click-and-collect adoption
40.0 %
Internet penetration
90.0 %

Retail crime rate
Low
Security measures
Advanced

Promotional events
Frequent
Loyalty program penetration
50.0 %
Digital signage presence
Yes

Projected foot traffic growth
5.0 %
New tenant pipeline
Yes
Mall expansion plans
nan
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