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National ChainsFast FashionPremium Dining & LifestyleFamily EntertainmentMixed-Use & Office Traffic

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Ultra-Luxury PositioningSmall Format RetailBudget Brands

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Paradise Walk Chengdu, developed by Longfor Group under their Paradise Walk brand, is a 90,000 sqm retail complex opened in 2019 located at 339 Xishun Street in western Chengdu. As part of a mixed-use development with office towers and residential components, it functions as a community-oriented retail destination in an expanding urban submarket. The tenant mix allocates over 40% to F&B outlets including Haidilao hotpot, Hongxiashe, and Kaojiang, complemented by fashion brands like Uniqlo and H&M, beauty services, entertainment such as Wanda Cinema, and a total of 180 stores anchored by RT-Mart.

This composition drives cross-category traffic and supports a 120-minute average dwell time. In Chengdu's retail market, featuring 8.52 million sqm of stock and 2.9% year-on-year sales growth through 2024, the property holds a solid position with 97% occupancy against citywide rates of 9.6% to 10.3%, bolstered by limited new supply and integrated residential footfall.

Leasing advantages encompass prime rents at RMB 414 per sqm per month, annual sales of RMB 120,000 per sqm, and a 25% conversion rate, appealing to retailers in lifestyle and dining segments.

Accessibility is facilitated by metro proximity, major roads, and 1,500 parking spaces, though peak-hour congestion presents minor challenges. Drawbacks include competition from central venues like IFS and Taikoo Li, e-commerce penetration at 30% of sales, and potential saturation in F&B categories amid broader economic pressures on middle-income spending.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

No. 399 Huazhaobi Xishun Street, Chengdu, China

Insights

Demographic Profile

The catchment area within a 5 km primary radius encompasses 1,200,000 residents growing at 1.5% annually, characterized by young professionals, families, and middle-income households with a median age of 36 years, average household size of 3.1 persons, 32% tertiary education attainment, median annual income of RMB 52,000, and per capita retail spending of RMB 28,500. Apparel spending averages RMB 1,479 per year, groceries RMB 6,200, and electronics RMB 2,100, indicating balanced demand for everyday and discretionary retail. Unemployment stands at 5.2%, with a cost of living index of 92 relative to national average of 100, supporting stable but sensitive consumer patterns in west Chengdu's urbanizing context.

Occupancy and Tenant Mix

Occupancy remains high at 97%, consistent with Longfor Group portfolio averages, reflecting robust leasing demand in a market with vacancy edging up citywide to 10.3% in 2024 due to subdued activity. The tenant mix prioritizes F&B at over 40% with anchors like Haidilao and Kaojiang, alongside fashion from Uniqlo and H&M, entertainment via Wanda Cinema, and 180 total outlets including RT-Mart. This diversity fosters 2.2 million annual visitors and RMB 120,000 per sqm sales, though ongoing adjustments address F&B saturation risks and promote non-traditional retail to sustain performance amid 1.9% year-on-year city sales growth.

Accessibility and Competition

Situated in west Chengdu with multi-level entries, transparent facades, and a rooftop piazza, the property offers solid accessibility via nearby metro lines, Beixing Avenue, and 1,500 parking spaces, generating average daily footfall of 6,666 and 5% projected growth. However, peak traffic congestion and high competitor density from 8.52 million sqm urban retail stock, including central hubs like IFS and Taikoo Li, intensify rivalry. E-commerce and click-and-collect comprise 30% of sales, while loyalty programs reach 40% of visitors; risks include access issues for outer catchment and market saturation, necessitating performance-based lease terms typically 3-5 years with incentives for anchors.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
91,352
Year Built
2019
Parking Spaces
1200
Average Monthly Footfall
183,333
Owner
Longfor Group
Anchor Tenants
Uniqlo, H&M, Wanda Cinema, RT-Mart

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
20 km
Catchment area population
1,500,000 People
Population growth rate
1.8 %
Median age
38 Years
Household size
2.6 Persons
Education level (tertiary)
30.0 %

Median household income
137,000 RMB per year
Unemployment rate
5.0 %
Cost of living index
80 Index (Beijing=100)

Retail spending per capita
35,000 RMB per year
Spending on apparel
7,000 RMB per capita per year
Spending on groceries
10,500 RMB per capita per year
Spending on electronics
5,250 RMB per capita per year

Annual foot traffic
2,200,000 Visitors
Dwell time
120 Minutes
Conversion rate
25.0 %
Sales per square meter
925 RMB per sqm per year

Number of retail stores
180 Stores
Anchor tenant presence
Yes
Competitor density (same category)
8,520,000 sqm
Tenant diversity
High
Unique Concepts
Flower theme and multi-ground floors

Gross Leasable Area
91,352 sqm
Number of Levels
5 Levels
Average rent per square meter
414 RMB per sqm per month
Vacancy rate
3.1 %
Lease term flexibility
3-5 years with options
Available retail space
2,800 sqm

Proximity to main roads
Direct access to major intersections
Public transport access
High, near Metro Line 2
Parking spaces
1,200 Spaces
Pedestrian traffic
High

E-commerce competition
High
Click-and-collect adoption
50.0 %
Internet penetration
75.0 %

Retail crime rate
Low
Security measures
CCTV, guards, access control

Promotional events
Regular
Loyalty program penetration
40.0 %
Digital signage presence
Yes

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing
Mall expansion plans
nan
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Chengdu

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