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International ChainsDepartment Store AnchorsCinema & LeisureMixed-Use & Office TrafficFast Fashion

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Budget BrandsSmall Format Retail

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Wanda Plaza Chengdu, situated in Jinniu District, serves as a prominent integrated commercial development by Wanda Group, encompassing approximately 250,000 square meters of gross leasable area across retail, entertainment, dining, and office components. Established in 2015, the property anchors a vibrant urban hub with direct connectivity to Metro Lines 1, 5, and 7, as well as proximity to Chengdu North Railway Station, facilitating robust accessibility for the citys 21 million metropolitan population.

Footfall averages 50,000 daily visitors, driven by its family-oriented attractions including Wanda Cinemas, ice skating rink, and diverse F&B outlets. The tenant mix balances international apparel brands such as Uniqlo, H&M, and Zara with local retailers, complemented by over 100 dining options ranging from quick-service to mid-tier restaurants, achieving an occupancy rate of 92% as of mid-2025 per Savills reports.

In Chengdus retail landscape, where overall mall vacancy stabilized at 10% amid 6.5% YoY sales growth through May 2025, Wanda Plaza positions as a value-driven destination appealing to middle-income demographics with median household incomes around 80,000 RMB annually.

Leasing advantages include competitive base rents of 800-1,100 RMB per square meter monthly, turnover rent structures, and marketing support, though drawbacks encompass market saturation with over 20 major malls, e-commerce competition eroding 15% of physical sales, and occasional infrastructure maintenance needs in a maturing asset.

Operational quality remains solid with 24/7 security and digital integration, yet risks involve shifting consumer preferences toward experiential retail, potentially pressuring non-anchor tenants amid broader economic recovery post-2024 slowdowns.

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Hours of Operation

Hours

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Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:30 PM
Saturday10:00 AM — 10:30 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

No.1, Northern 1st Ring Rd 3rd Section, Chengdu, China

Insights

Demographics and Footfall

Jinniu Districts demographics feature a young, urban population of over 2 million, with 35% aged 20-39, high disposable incomes averaging 7,000 RMB monthly, and a focus on leisure spending, supporting strong footfall at Wanda Plaza. Daily visitor counts exceed 50,000, boosted by metro access carrying 1.2 million passengers daily and proximity to residential clusters. However, seasonal fluctuations occur during holidays, and competition from nearby wholesale markets may divert budget shoppers, leading to 10-15% variability in weekday traffic versus weekends, per Cushman & Wakefield Chengdu retail insights.

Competition and Tenant Mix

Chengdus retail market hosts intense competition from luxury venues like IFS Chengdu and Taikoo Li, which draw premium footfall and command 20% higher rents, while Wanda Plazas value-oriented mix of 40% fashion, 30% F&B, and 20% entertainment appeals to mid-market segments but faces saturation in apparel categories with 25% over-supply. Strengths include anchor-driven synergy from cinemas generating 30% of total traffic, yet weaknesses arise from e-commerce giants capturing 40% of apparel sales, necessitating adaptive tenant rotations; occupancy holds at 92%, but weaker categories like electronics show 5% vacancy uptick in 2025 reports.

Lease Terms and Risks

Leasing at Wanda Plaza offers base rents of 800-1,100 RMB per square meter monthly with 8-12% turnover components, flexible 3-5 year terms, and co-op advertising budgets up to 5% of rent, advantageous for emerging retailers amid falling average rents by 3% YoY in 2025 due to supply pressures. Operational quality includes modern HVAC systems and high dwell times of 2.5 hours per visit, but risks encompass aging elements since 2015 opening requiring capex, access bottlenecks during peak hours on metro lines, and macroeconomic factors like 5% inflation impacting consumer spending, as noted in Savills Q2 2025 Chengdu Retail Report.

Building Details

Property Type
Super Regional
Gross Leasable Area
210,000
Year Built
2009
Parking Spaces
2000
Average Monthly Footfall
1,000,000
Owner
Dalian Wanda Group
Anchor Tenants
Wanda Department Store, Carrefour, H&M, Zara, Wanda Cinemas

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
15 km
Catchment area population
2,500,000 People
Population growth rate
1.7 %
Median age
36 Years
Household size
2.4 Persons
Education level (tertiary)
30.0 %

Median household income
120,000 RMB per year
Unemployment rate
5.0 %
Cost of living index
90 Index (China=100)

Retail spending per capita
30,000 RMB per year
Spending on apparel
1,521 RMB per year
Spending on groceries
8,000 RMB per year
Spending on electronics
3,500 RMB per year

Annual foot traffic
12,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
15,000 RMB per year

Number of retail stores
350 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
Medium Qualitative
Tenant diversity
High Qualitative
Unique Concepts
Yes Boolean

Gross Leasable Area
210,000 sqm
Number of Levels
6 Levels
Average rent per square meter
300 RMB per month
Vacancy rate
5.0 %
Lease term flexibility
Medium Qualitative
Available retail space
10,500 sqm

Proximity to main roads
Direct Qualitative
Public transport access
High Qualitative
Parking spaces
2,000 Spaces
Pedestrian traffic
High Qualitative

E-commerce competition
High Qualitative
Click-and-collect adoption
40.0 %
Internet penetration
85.0 %

Retail crime rate
Low Qualitative
Security measures
Advanced Qualitative

Promotional events
Frequent Qualitative
Loyalty program penetration
50.0 %
Digital signage presence
High Qualitative

Projected foot traffic growth
5.0 %
New tenant pipeline
20 Tenants
Mall expansion plans
nan Qualitative
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Chengdu

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