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Xichen Paradise Walk is a retail component of a mixed-use development in the heart of western Chengdu's Jinniu District, completed in 2019 by Longfor Group as part of their third-generation Paradise Walk series.

Spanning approximately 60,000 square meters of gross leasable area across multiple levels, it integrates shopping, dining, and leisure spaces within an iconic architectural design featuring geometric facades and multi-level access points. The property benefits from its position adjacent to office towers, serviced apartments, and growing residential neighborhoods, drawing a catchment of middle-income families and young professionals in an area with over 500,000 residents within a 3-km radius.

Tenant mix emphasizes lifestyle retail, with anchors including international brands like Swarovski for fashion and accessories, alongside domestic players in F&B such as Haidilao hotpot and local eateries like Kao Jiang, comprising about 40% dining, 35% fashion and lifestyle, 15% entertainment, and 10% services. Occupancy stands at 97-99%, above the Chengdu average of 90.4%, supported by strong local demand in a market where retail sales grew 8% year-over-year in 2024.

Rent levels average RMB 350-450 per sqm per month on prime floors, competitive within Jinniu District's mid-tier segment.

Accessibility is enhanced by proximity to Metro Line 2 (Xipu Station, 800m walk) and major roads like Xishun Street, with 1,200 parking spaces onsite.

Market position as a community-focused hub offers leasing advantages like flexible spaces (50-5,000 sqm) and promotional tie-ins with residential amenities, though challenges include seasonal footfall dips and competition from larger regional malls.

Overall, it suits mid-market retailers targeting everyday consumers in a stabilizing post-pandemic retail environment with projected 5-7% annual growth in western Chengdu.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

339 Xishun Street, Chengdu, China

Insights

Demographics and Catchment

Jinniu District features a diverse demographic profile with a population exceeding 2.5 million, including 40% aged 25-44 young professionals and families, supported by average household incomes of RMB 120,000 annually. The immediate 3-km trade area around Xichen Paradise Walk encompasses 500,000 residents in emerging residential clusters, with high density of white-collar workers from nearby tech and finance offices. Educational institutions and family-oriented communities drive consistent daytime traffic, while evening draws from local diners. Data from Chengdu municipal reports indicate 65% middle-class consumers preferring value-driven retail, aligning with the mall's tenant offerings. However, aging population segments (15% over 60) may limit appeal for trendy youth brands, and income disparities could affect premium category performance amid economic slowdowns.

Competition and Market Saturation

Western Chengdu's retail landscape is competitive with over 20 malls within 10 km, including CapitaMall Jinniu (1.3 km away, 95% occupancy, family-focused) and larger venues like New Century Global Center (15 km, high footfall but saturated). Xichen Paradise Walk differentiates through integrated lifestyle experiences but faces risks from market saturation, where Chengdu's 150+ malls yield an average vacancy of 9.6% per Savills Q2 2024 report. Footfall estimates at 30,000-50,000 daily visitors, bolstered by events in the rooftop piazza, yet competition erodes share in F&B (45% of space) due to nearby street food options. Retailers should assess category overlaps, as apparel sees 10-15% lower sales in mid-tier properties versus prime districts like Chunxi Road.

Lease Terms and Operational Quality

Leasing terms offer base rents of RMB 350-450/sqm/month for first-floor spaces, with turnover rents at 8-12% of sales and incentives like 3-6 months rent-free for long-term commitments (5+ years). Operational quality is high, with modern infrastructure including energy-efficient systems and 24/7 security, though some reports note minor maintenance issues in common areas post-2019 opening. Accessibility via public transit (Metro Line 2) and 1,200 parking spots supports logistics, but traffic congestion on Xishun Street poses delivery risks. Potential challenges include rising utility costs (RMB 20-30/sqm/month) and anchor tenant dependencies, where Haidilao's performance influences overall traffic. Balanced against strengths like 97% occupancy, it provides stable opportunities for retailers in dining and lifestyle categories.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
105,000
Year Built
2019
Parking Spaces
1000
Average Monthly Footfall
183,333
Owner
Longfor Group
Anchor Tenants
Uniqlo, H&M, Wanda Cinema, RT-Mart

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
20 km
Catchment area population
1,500,000 People
Population growth rate
1.8 %
Median age
38 Years
Household size
2.6 Persons
Education level (tertiary)
30.0 %

Median household income
137,000 RMB per year
Unemployment rate
5.0 %
Cost of living index
80 Index (Beijing=100)

Retail spending per capita
35,000 RMB per year
Spending on apparel
7,000 RMB per capita per year
Spending on groceries
10,500 RMB per capita per year
Spending on electronics
5,250 RMB per capita per year

Annual foot traffic
2,200,000 Visitors
Dwell time
120 Minutes
Conversion rate
25.0 %
Sales per square meter
925 RMB per sqm per year

Number of retail stores
180 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
8,520,000 sqm in Chengdu
Tenant diversity
High Qualitative
Unique Concepts
Flower theme and multi-ground floors Description

Gross Leasable Area
105,000 sqm
Number of Levels
5 Levels
Average rent per square meter
414 RMB per sqm per month
Vacancy rate
3.1 %
Lease term flexibility
3-5 years with options Years
Available retail space
2,800 sqm

Proximity to main roads
Direct access to major intersections Description
Public transport access
High, near Metro Line 2 Qualitative
Parking spaces
1,000 Spaces
Pedestrian traffic
High Qualitative

E-commerce competition
High Qualitative
Click-and-collect adoption
50.0 %
Internet penetration
75.0 %

Retail crime rate
Low Qualitative
Security measures
CCTV, guards, access control Description

Promotional events
Regular Frequency
Loyalty program penetration
40.0 %
Digital signage presence
Yes Boolean

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing Status
Mall expansion plans
nan Status
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