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Hypermarket TrafficDaily Essentials & GroceryNational ChainsSpecialty RetailLocal Services

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Ultra-Luxury Positioning

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Bin Mahmoud Retail Complex, situated in the Bin Mahmoud district of Doha, Qatar, serves as a key neighborhood shopping destination in a densely populated urban area. The property encompasses a mix of retail spaces anchored by major hypermarkets such as Lulu Hypermarket and Quality Hypermarket, complemented by independent shops specializing in groceries, apparel, electronics, household goods, and basic services.

Its strategic location near Salwa Road, Hamad General Hospital, and the Doha Corniche provides excellent accessibility, with the Bin Mahmoud Metro Station just minutes away, facilitating high commuter traffic. The tenant mix focuses on value-driven and essential retail categories, appealing to everyday shoppers rather than luxury or entertainment seekers. Demographically, the area draws from a diverse population of over 30,000 residents within a 2 km radius, including a significant expatriate community from South Asia, Southeast Asia, and the Arab world, alongside local Qatari families in the middle-income bracket.

Occupancy rates hover around 92-95%, supported by steady demand for convenience-oriented retail amid Dohas expanding metro network. In the broader market context, Qatar retail sector shows resilience post-2022 FIFA World Cup, with neighborhood centers like this maintaining stable performance despite softer rents in secondary locations. Leasing opportunities here offer competitive rates of QAR 120-180 per square meter per month, lower than prime malls QAR 250-400, with flexible terms including 3-5 year leases and potential incentives like fit-out contributions.

Advantages include reliable footfall from residential density and public transport, but drawbacks encompass competition from larger destinations like Doha Festival City and potential saturation in grocery segments.

Operational quality is adequate, with modern facilities in hypermarkets but varying standards in smaller units; parking availability is sufficient for 500+ vehicles, though congestion occurs during peak hours.

Overall, this complex suits retailers in essential goods categories seeking cost-effective entry into Dohas dynamic market, balanced against risks from economic volatility and evolving consumer preferences toward e-commerce.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Street 27, Doha, Qatar

Insights

Demographics and Footfall

The Bin Mahmoud area features a diverse demographic profile with approximately 25,000-35,000 residents in the immediate vicinity, comprising 70% expatriates primarily from India, Philippines, Nepal, and other South Asian countries, alongside 20% Qatari nationals and 10% other Arabs and Westerners. This middle to lower-middle income group drives demand for affordable retail. Daily footfall at the complex is estimated at 12,000-18,000 visitors, significantly enhanced by the proximity to the Doha Metro Red Line station (under 500m), which serves over 5,000 passengers daily, and major employers like Hamad Medical Corporation. This supports strong performance for grocery, pharmacy, and quick-service food tenants, with average dwell times of 45-60 minutes focused on essential purchases.

Rent Levels and Lease Terms

Retail lease rates in Bin Mahmoud Retail Complex average QAR 130-170 per square meter per month for ground-floor units, reflecting its neighborhood positioning compared to central Doha averages of QAR 200+. Smaller spaces (50-200 sqm) command premiums for hypermarket adjacency, while upper floors offer discounts up to 20%. Standard lease durations are 3-5 years with renewal options, often incorporating percentage rent (5-8% of sales above thresholds) to align landlord-tenant interests. Occupancy stands at 94%, indicating robust demand, and new lessees may negotiate 1-3 months rent-free plus tenant improvement allowances up to QAR 500/sqm. Market reports note downward pressure on rents due to post-pandemic recovery, providing bargaining leverage for established retailers.

Competition and Market Risks

Bin Mahmoud faces moderate competition from adjacent retail strips in Al Sadd and Al Waab, offering similar convenience formats, and stronger rivalry from mega-malls like Villaggio Mall (4km away) and The Gate (6km), which attract higher-spending leisure shoppers with superior tenant mixes including international brands. Local saturation in hypermarkets and supermarkets poses challenges for new entrants in those categories, with e-commerce growth eroding 10-15% of physical sales annually. Risks include traffic access issues on Salwa Road during rush hours, limited parking expansion potential, and vulnerability to expatriate workforce fluctuations tied to oil prices. Infrastructure is generally functional but shows signs of wear in older sections, potentially requiring capex for modernizations; overall, viability depends on niche positioning in underserved segments like ethnic foods or health products.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
7000
Year Built
2015
Parking Spaces
200
Average Monthly Footfall
41,667
Owner
Quality Group of Companies
Anchor Tenants
Quality Hypermarket

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
20 km
Catchment area population
50,000 People
Population growth rate
3.0 %
Median age
33.8 Years
Household size
3.5 Persons
Education level (tertiary)
40.0 %

Median household income
120,000 USD per year
Unemployment rate
0.5 %
Cost of living index
85 (US=100)

Retail spending per capita
6,500 USD per year
Spending on apparel
1,300 USD per capita
Spending on groceries
2,000 USD per capita
Spending on electronics
650 USD per capita

Annual foot traffic
500,000 Visitors
Dwell time
45 Minutes
Conversion rate
25.0 %
Sales per square meter
5,000 USD per year

Number of retail stores
80 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
High Density
Tenant diversity
Medium Diversity
Unique Concepts
Local shops and hypermarkets Concepts

Gross Leasable Area
7,000 sqm
Number of Levels
2 Levels
Average rent per square meter
150 QAR per month
Vacancy rate
15.0 %
Lease term flexibility
Medium Flexibility
Available retail space
1,500 sqm

Proximity to main roads
High Proximity
Public transport access
Good Access
Parking spaces
200 Spaces
Pedestrian traffic
Medium Traffic

E-commerce competition
High Competition
Click-and-collect adoption
30.0 %
Internet penetration
99.0 %

Retail crime rate
1 Incidents per 1,000 visitors
Security measures
CCTV and guards Measures

Promotional events
Monthly Frequency
Loyalty program penetration
20.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
Yes Pipeline
Mall expansion plans
No Plans
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