Ashta District 8 Photo Gallery

The core demographic includes affluent professionals, expats, and high-income households in SCBD, with average monthly incomes surpassing IDR 50 million. This supports premium spending on fashion and dining. Footfall estimates reach 10,000-15,000 visitors daily, driven by office proximity generating strong weekday traffic, though weekends rely on residential draw. Accessibility via MRT and highways aids convenience, but peak-hour congestion poses access risks, potentially reducing impulse visits and affecting sales in non-essential categories.

Premium CBD malls like ASHTA maintain occupancy rates of 80-85 percent, outperforming the Jakarta average of 74.7 percent in 2024. Base rents average IDR 834,900 per square meter per month, with additional service charges of IDR 100,000-150,000 annually. Lease terms often incorporate percentage rents tied to sales performance, providing flexibility. Challenges include upward pressure on costs from inflation and new supply in Greater Jakarta, which could soften rates by 5 percent in saturated segments, alongside operational risks from economic slowdowns impacting discretionary spending.

The tenant mix allocates roughly 60 percent to retail and lifestyle brands, 30 percent to F&B, and 10 percent to entertainment and services, emphasizing curated premium experiences without mass-market anchors. Strengths lie in unique gourmet and cinema offerings attracting niche affluent customers. However, weaknesses include limited category diversity, exposing to shifts in luxury demand. Competition from established venues like Pacific Place and Plaza Senayan, within 2-3 km, risks sales overlap in fashion and dining, with market saturation in SCBD potentially leading to higher vacancy if tenant relocations occur.