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Warrawong Plaza, formerly Westfield Warrawong, is a sub-regional shopping centre situated at the corner of King Street and Northcote Drive in Warrawong, a suburb of Wollongong, New South Wales, Australia.
Spanning 57,582 square metres of gross leasable area across two levels, it houses 140 stores and services, with 2,167 parking spaces available. The tenant mix prioritizes convenience and non-discretionary retailing, featuring anchor supermarkets Coles, Woolworths, and Aldi, alongside Big W discount department store; key specialties include Hoyts cinema, TK Maxx, JB Hi-Fi, and Rebel Sport. Target closed in January 2023 owing to poor sales performance.
Serving a primary catchment of 246,680 residents within a 10-15 minute drive radius in the Illawarra region, the demographic profile reflects a working-class population with median household income of $1,682 weekly in Wollongong LGA, and lower $902 in Warrawong suburb (population 4,659 in 2021). Occupancy rate is 95.2 percent, with weighted average lease expiry of 5.1 years; annual sales totaled approximately $191 million as of 2021.
As the third largest centre in the Illawarra, it enjoys prominent exposure to 45,000 daily vehicles on arterial roads and public bus services via Premier Illawarra. February 2025 rezoning approval facilitates a mixed-use redevelopment incorporating 1,300 new homes and commercial spaces up to 22 storeys, staged to maintain operations and potentially elevate future footfall through increased density.
Leasing advantages encompass a defensive 75 percent non-discretionary tenant composition resilient to economic shifts, though challenges include competition from larger regional malls, historical anti-social behavior, and potential infrastructure aging from 1988 origins.
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Hours of Operation
Hours
| Monday | 09:00 AM — 05:30 PM |
| Tuesday | 09:00 AM — 05:30 PM |
| Wednesday | 09:00 AM — 05:30 PM |
| Thursday | 09:00 AM — 09:00 PM |
| Friday | 09:00 AM — 05:30 PM |
| Saturday | 09:00 AM — 04:00 PM |
| Sunday | 10:00 AM — 04:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Catchment
The catchment area includes 246,680 residents in the Illawarra region, featuring a working-class demographic with Wollongong LGA median age of 39 years and household income of $1,682 weekly; Warrawong suburb has 4,659 people, median income $902 weekly, and diverse ancestries such as Australian, English, and Macedonian. This supports value-driven convenience shopping but constrains discretionary spending. Upcoming redevelopment may boost local population by 25 percent, enhancing footfall potential while addressing market saturation in basic retail categories.
Competition and Market Position
Ranked third largest in Illawarra with 57,582 m² GLA, Warrawong Plaza competes with higher-order regional centres like Stockland Shellharbour (over 100,000 m²) and Wollongong Central for fashion and entertainment draw, alongside local neighbourhood strips. Supermarket saturation is evident, yet 75 percent non-discretionary mix offers stability. Target closure underscores vulnerabilities in discretionary segments amid e-commerce growth and economic pressures, with rent levels at $400-600 per m² for specialties reflecting sub-regional norms.
Operational Quality and Risks
Occupancy at 95.2 percent and WALE of 5.1 years signal robust operations, bolstered by arterial road access (45,000 vehicles daily) and bus connectivity. However, past anti-social issues from 1999-2005 and infrastructure dating to 1988 redevelopment pose maintenance risks. Rezoning-driven mixed-use expansion promises long-term vitality but carries short-term disruption hazards during construction. Footfall is estimated at 6-8 million visitors annually, comparable to similar sub-regionals, with parking adequacy supporting peak traffic.
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Wollongong, NSW
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City Snapshot
Wollongong, NSW
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