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Figtree Grove Shopping Centre is a sub-regional retail destination in Wollongong, New South Wales, established in 1965 and covering approximately 22,000 square meters of gross leasable area. Anchored by Coles, Woolworths supermarkets, and a 24-hour Kmart, it hosts over 80 specialty stores emphasizing convenience, everyday essentials, and non-discretionary categories. The centre draws 4.04 million annual visitors, achieving a moving annual turnover of $220 million, with specialty sales reaching $9,910 per square meter—above regional benchmarks.
Positioned 4.5 kilometers from Wollongong city center and 85 kilometers south of Sydney, it serves a primary catchment of 206,414 residents in the northern Illawarra region, projected to grow by 1.1% annually to 251,104 by 2041. Demographics feature Australian-born professionals with household incomes 20% higher than the non-metropolitan New South Wales average, supporting stable consumer spending.
As the only dual-supermarket center in the area, it holds a strong market position for resilient, recession-proof leasing. Advantages include high footfall, diverse tenant mix fostering cross-shopping, and management by Fawkner Property Group, which provides maintenance and rent support. Drawbacks encompass competition from larger venues like Wollongong Central and Stockland Shellharbour, potential access limitations via road dependency, and exposure to regional economic volatility in manufacturing sectors.
Occupancy rates are typically high, reflecting demand, though rent levels for specialties range from $400 to $800 per square meter annually, influenced by location and category performance.
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Hours of Operation
Hours
| Monday | 09:00 AM — 05:30 PM |
| Tuesday | 09:00 AM — 05:30 PM |
| Wednesday | 09:00 AM — 05:30 PM |
| Thursday | 09:00 AM — 09:00 PM |
| Friday | 09:00 AM — 05:30 PM |
| Saturday | 09:00 AM — 04:00 PM |
| Sunday | 09:00 AM — 04:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Catchment
The trade area encompasses 206,414 residents within a fast-growing Illawarra region, with projections indicating a 22% population increase to 251,104 by 2041 at 1.1% annual growth. Shopper profiles include professionals and families with incomes 20% above non-metro NSW averages, driving demand for value retail and essentials. 57.1% of traffic originates from the main trade area, underscoring local reliance, though broader appeal is tempered by the regions semi-urban character and competition for discretionary spend.
Footfall and Sales Metrics
Annual footfall stands at 4.04 million visitors, supporting $220 million in total sales and specialty performance of $9,910 per square meter, outperforming many sub-regional peers. The non-discretionary heavy mix ensures steady traffic even in downturns, but online retail encroachment and seasonal variations pose risks to conversion rates. High household incomes bolster spending power, yet dependency on anchors for draw may limit specialty growth without targeted promotions.
Competition and Operational Risks
Figtree Grove competes with Wollongong Central for premium retail and Stockland Shellharbour for southern catchment overlap, potentially saturating the Illawarra market. Accessibility relies on the Princes Highway, offering good vehicular access but limited public transport options that could restrict elderly or non-driving demographics. Infrastructure, while updated through developments, dates to 1965 origins, risking higher maintenance costs; lease terms favor long-term commitments with turnover rents, but economic sensitivity in local industries like steel may elevate vacancy risks during slowdowns.
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Wollongong, NSW
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City Snapshot
Wollongong, NSW
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