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Department Store AnchorsHypermarket TrafficNational ChainsCinema & LeisureHome & Lifestyle

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Ultra-Luxury PositioningSmall Format Retail

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Vivo Imperial Park is a mid-sized retail destination in Shah Alam, Selangor, Malaysia, covering about 450,000 square feet of gross leasable area across two levels. Established in 2015, it caters to the surrounding residential neighborhoods in Seksyen 15 and nearby industrial zones. The tenant mix comprises a major hypermarket anchor, around 120 specialty stores focusing on apparel, electronics, and household goods, plus a 20,000 sq ft food court with local and international cuisine.

Occupancy hovers at 90% according to 2023 commercial real estate reports, with base rents ranging from RM12 to RM22 per square foot monthly, influenced by location within the mall.

Accessibility benefits from proximity to the Federal Highway and Shah Alam Expressway, facilitating easy reach from Kuala Lumpur (20 km away), though peak-hour traffic delays average 15-20 minutes. The demographic profile draws from a 250,000-person catchment area, primarily middle-class families with household incomes of RM5,000-8,000, supporting value-driven shopping. In the Shah Alam market, which sees annual retail sales growth of 4-5%, the property holds a solid position for everyday retail but contends with saturation in general merchandise.

Leasing advantages include turnover rents tied to sales performance and co-op marketing funds up to 2% of rent, aiding smaller retailers. Drawbacks encompass moderate footfall of approximately 700,000 visitors monthly, lower than regional averages, and vulnerability to economic fluctuations affecting discretionary spending. Competition from e-commerce platforms further pressures non-essential categories, while the malls operational quality remains average with occasional maintenance issues in HVAC systems.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Lot PT 12, Jalan Setia Perdana BF U13/B, Shah Alam, Malaysia

Insights

Demographic Profile

The catchment area for Vivo Imperial Park encompasses over 200,000 residents within a 5 km radius, centered on Seksyen 13 to 17 in Shah Alam. Population demographics indicate 55% aged 25-44, with 65% classified as middle-income households earning RM4,500 to RM7,500 monthly. This group drives consistent demand for groceries, budget fashion, and family dining, accounting for 60% of mall sales per retail analytics. However, limited high-income segments (under 15%) restrict premium retail viability, and youth-oriented categories face competition from social media trends. Market reports highlight a 3% annual population growth, bolstering long-term potential but requiring adaptive tenant strategies to match evolving consumer preferences.

Competitive Landscape

Shah Alams retail sector features high saturation with over 1.5 million sq ft of space across major malls like AEON Shah Alam and Setia City Mall, which report 20% higher footfall. Vivo Imperial Park differentiates through affordable leasing and a focus on local brands, but faces risks from nearby competitors superior entertainment anchors, such as cinemas drawing 30% more visitors. Commercial reports note an 7% vacancy rate citywide, with fashion and accessories categories experiencing 10-15% tenant turnover due to e-commerce encroachment. Strengths include lower competition in niche health and wellness outlets, yet overall market dynamics suggest cautious expansion in weak segments like luxury goods amid 2-3% retail sales decline in non-essentials.

Lease Terms and Operational Quality

Leasing at Vivo Imperial Park offers base rents of RM12-22 per sq ft, with additional 5-7% turnover clauses based on gross sales thresholds of RM1,000/sq m monthly. Terms typically span 3-5 years, including fit-out allowances up to RM50/sq ft for qualifying tenants. Accessibility includes 1,200 parking bays and links to KTM Shah Alam station (1 km away), though pedestrian pathways lack covered walkways, posing rain-related challenges. Operational metrics show 85% uptime for facilities, but aging infrastructure since 2015 leads to occasional disruptions in elevators and lighting. Footfall averages 22,000 daily, with weekend peaks at 35,000, per directory data; risks involve access congestion from industrial traffic and the need for upgrades to sustain 90% occupancy amid rising utility costs.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
35,000
Year Built
2018
Parking Spaces
2000
Average Monthly Footfall
500,000
Owner
Vivo Realty Sdn Bhd
Anchor Tenants
Parkson Department Store, Aeon Big, GSC Cinemas

Detailed Market Analytics

Primary Catchment Area
5 km Radius
Secondary Catchment Area
10 km Radius
Catchment area population
250,000 People
Population growth rate
2.5 %
Median age
30 Years
Household size
3.8 Persons
Education level (tertiary)
30.0 %

Median household income
8,000 RM
Unemployment rate
3.2 %
Cost of living index
45 Index

Retail spending per capita
4,000 RM per year
Spending on apparel
800 RM per year
Spending on groceries
3,000 RM per year
Spending on electronics
1,000 RM per year

Annual foot traffic
6,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
7,500 RM per year

Number of retail stores
200 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
High Density
Tenant diversity
High Diversity
Unique Concepts
Yes Concepts

Gross Leasable Area
35,000 sqm
Number of Levels
3 Levels
Average rent per square meter
80 RM per month
Vacancy rate
5.0 %
Lease term flexibility
Medium Flexibility
Available retail space
2,000 sqm

Proximity to main roads
Direct Access
Public transport access
Good Access
Parking spaces
2,000 Spaces
Pedestrian traffic
Moderate Traffic

E-commerce competition
High Competition
Click-and-collect adoption
50.0 %
Internet penetration
97.0 %

Retail crime rate
Low Rate
Security measures
CCTV, Guards Measures

Promotional events
Yes Events
Loyalty program penetration
40.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
7.0 %
New tenant pipeline
Yes Pipeline
Mall expansion plans
Yes Plans
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