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Vincom Thang Long, situated in Nam Tu Liem District along Thang Long Boulevard in Hanoi, covers approximately 28,000 square meters of gross leasable area across four floors as part of the Vincom Retail portfolio. Established in 2014, it targets a primary catchment of 600,000 middle-income residents within 5 km, emphasizing families and professionals aged 25-45. The tenant mix comprises over 150 stores, featuring anchors such as Lotte Mart, CGV Cinemas, Uniqlo, H&M, WinMart, and Annam Gourmet, with allocations for mid-tier fashion (40%), F&B (25%), electronics, beauty, and entertainment.
Occupancy reached 91% in Q2 2025, bolstered by 85% tenant retention and vacancy primarily in luxury segments. Annual footfall exceeds 15 million, averaging 15,000 daily visitors, supported by residential proximity and events. Rents average USD 25 per sqm per month, with ground floor premiums at USD 50-65.
Accessibility leverages major roads, public transport, and upcoming metro, though peak congestion delays access by 15-20 minutes. Leasing benefits include 5-year terms, fit-out allowances up to USD 200 per sqm, and performance-based escalations. Integrated into the Vinhomes ecosystem, it holds a solid suburban position but encounters challenges from intense local competition and e-commerce saturation in apparel and F&B, alongside aging infrastructure needs.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Catchment
Primary catchment within 5 km includes 600,000 middle-income residents aged 25-45, with median age 32, household size 3.6, and income of USD 800 monthly. Annual per capita retail spending averages USD 2,800, with USD 450 on apparel and USD 1,200 on groceries. This profile drives demand for family and lifestyle retail, yet 85% internet penetration and 2.2% unemployment rate heighten sensitivity to economic shifts and online competition, potentially diverting 10-15% of sales.
Competition and Market Factors
Intense rivalry from over 10 malls within 10 km, such as Vincom Mega Mall Royal City and Lotte Center Hanoi, results in category saturation for supermarkets and fast fashion, reflected in 5% YoY apparel sales decline. Hanois overall retail occupancy averaged 85.4% in Q2 2025. E-commerce impacts necessitate 60% tenant adoption of click-and-collect, while market inflation at 7% curbs discretionary spending, requiring strategic tenant mix adjustments for sustained performance.
Lease Terms and Operational Quality
Leases offer 5-year terms with renewals, fit-out support up to USD 200 per sqm for anchors, and escalations linked to sales performance. Operations feature modern HVAC, high security, and 50 yearly events enhancing dwell time of 2.5 hours. Sales productivity stands at USD 1,500 per sqm annually, but 2014 infrastructure demands refurbishment capex, utilities account for 15% of revenue, and access congestion risks reducing impulse buys by limiting convenience.
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Hanoi
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City Snapshot
Hanoi
Comprehensive market intelligence for retail expansion in this city