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Department Store AnchorsInternational ChainsPremium Dining & LifestyleCinema & LeisureMixed-Use & Office Traffic

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Value PositioningBudget BrandsSmall Format Retail

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Times Square is a prominent hybrid shopping and lifestyle complex located in Yeongdeungpo-gu, Seoul, South Korea, spanning approximately 420,000 square meters across 16 floors above ground and 5 below. Opened in 2009, it integrates retail, entertainment, office, hotel, and residential spaces, anchored by Shinsegae Department Store and E-Mart hypermarket.

The mall features over 300 specialty stores, a vast food court with diverse dining options, and entertainment venues including the CGV Starium cinema with the world's largest permanent 35mm screen (34.5m x 22.4m) and Lotte Cinema. It serves as a key destination for urban consumers in southwestern Seoul, benefiting from direct connectivity to Yeongdeungpo Station on subway Lines 1 and 5, facilitating high accessibility for commuters and visitors.

In the broader Seoul retail market, Times Square holds a strong position as one of the largest multipurpose malls, contributing to the area's commercial vibrancy amid a citywide high street vacancy rate of 15.2% in Q2 2025 and retail sales growth of 15.2% year-over-year. The tenant mix emphasizes fashion, beauty, electronics, and lifestyle brands, complemented by experiential elements like a spa, wedding hall, and urban entertainment cultural space, which drive footfall estimated at millions annually due to its entertainment anchors.

Leasing opportunities are supported by stable market conditions, with advantages including diverse customer draw from local residents, office workers, and tourists, potentially offering competitive rent structures in non-prime zones. However, challenges include competition from nearby IFC Mall and broader economic pressures on domestic spending, as indicated by a Consumer Composite Sentiment Index of 108.7 in June 2025.

Operational quality is maintained through modern infrastructure, though aging aspects in high-traffic areas may require attention.

Overall, it provides balanced potential for retailers seeking integrated urban exposure, with occupancy influenced by Seoul's recovering tourism and K-culture appeal.

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Hours of Operation

Hours

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Monday10:30 AM — 10:00 PM
Tuesday10:30 AM — 10:00 PM
Wednesday10:30 AM — 10:00 PM
Thursday10:30 AM — 10:00 PM
Friday10:30 AM — 10:00 PM
Saturday10:30 AM — 10:00 PM
Sunday10:30 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

15 Yeongjung-ro, Seoul, South Korea

Insights

Footfall and Accessibility

Times Square benefits from robust footfall, drawing an estimated 20-25 million visitors annually, bolstered by its central location in Yeongdeungpo-gu and seamless subway integration via Lines 1 and 5 at Yeongdeungpo Station, which sees over 100,000 daily passengers. This accessibility enhances visibility for tenants, particularly in entertainment and dining categories, where weekend peaks contribute to higher conversion rates. Proximity to business districts supports weekday traffic from office professionals, aligning with Seoul's urban demographic trends. However, traffic congestion on surrounding roads like Yeongdeungpo-ro can pose access challenges during rush hours, potentially impacting delivery logistics and peak-hour customer flow.

Tenant Mix and Occupancy

The tenant mix at Times Square features a balanced composition with anchors like Shinsegae (high-end fashion and luxury goods) and E-Mart (groceries and daily essentials), alongside mid-tier brands in apparel, cosmetics, and electronics, occupying about 70% of retail space. Entertainment venues such as CGV and Lotte Cinema account for significant draw, while F&B outlets represent 20% of leasable area, fostering synergy for complementary retail. Citywide retail vacancy stabilized at 15.2% in Q2 2025, suggesting solid occupancy around 85% for major malls like this, supported by active leasing in lifestyle and beauty segments. Drawbacks include potential oversaturation in fashion categories due to similar offerings in adjacent IFC Mall, which may pressure smaller tenants' performance metrics.

Market Risks and Competition

Times Square operates in a competitive Seoul retail landscape, facing rivalry from proximate developments like IFC Mall (luxury-focused) and broader threats from Lotte World Mall in Jamsil, which reported higher tourist footfall in 2025. Local demographics include a middle-income urban population aged 25-45, with household incomes averaging 60-80 million KRW annually in Yeongdeungpo-gu, but subdued domestic consumption amid 0.0% GDP growth in Q2 2025 poses risks to non-essential retail. Rent levels for prime spaces hover at 300,000-500,000 KRW per square meter monthly, with incentives possible in secondary areas; however, economic uncertainty and rising operational costs from inflation (2.2% CPI) could elevate vacancy risks if tourist recovery slows. Strengths lie in the mall's hybrid model, mitigating pure retail downturns through office and hotel synergies.

Building Details

Property Type
Regional
Gross Leasable Area
150,000
Year Built
2009
Parking Spaces
3000
Average Monthly Footfall
6,387,500
Owner
Kyungbang
Anchor Tenants
Shinsegae Department Store, CGV Cinemas, Kyobo Book Centre, Emart, Courtyard by Marriott

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
20 km
Catchment area population
2,500,000 People
Population growth rate
0.2 %
Median age
44 Years
Household size
2.3 Persons
Education level (tertiary)
70.0 %

Median household income
50,000,000 KRW
Unemployment rate
2.6 %
Cost of living index
85 Index (US=100)

Retail spending per capita
3,028 USD
Spending on apparel
704 USD
Spending on groceries
3,200 USD
Spending on electronics
550 USD

Annual foot traffic
76,650,000 Visitors
Dwell time
2 Hours
Conversion rate
20.0 %
Sales per square meter
15,000,000 KRW

Number of retail stores
300 Stores
Anchor tenant presence
Yes
Competitor density (same category)
Medium
Tenant diversity
High
Unique Concepts
Yes

Gross Leasable Area
150,000 sqm
Number of Levels
15 Levels
Average rent per square meter
20,000 KRW/month
Vacancy rate
5.0 %
Lease term flexibility
Medium
Available retail space
10,000 m²

Proximity to main roads
Direct
Public transport access
High
Parking spaces
3,000 Spaces
Pedestrian traffic
High

E-commerce competition
High
Click-and-collect adoption
60.0 %
Internet penetration
96.0 %

Retail crime rate
Low
Security measures
Advanced

Promotional events
Frequent
Loyalty program penetration
50.0 %
Digital signage presence
High

Projected foot traffic growth
3.0 %
New tenant pipeline
Ongoing
Mall expansion plans
Limited
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