NEW

Brand Fit Snapshot

Best for:

Luxury Fashion HousesHigh-End Flagship StoresDesigner BoutiquesPremium Dining & LifestyleSpecialty Retail

Not ideal if:

Budget BrandsMass Market
Want to know if your brand fits?
Quick assessment - takes 30 seconds
Check Your Fit

Galleria Department Store, operated by Hanwha Group, is a premier luxury retail destination in Seoul's affluent Apgujeong-dong neighborhood within Gangnam-gu. Established in the 1970s, it features two flagship Luxury Halls: West and East, spanning approximately 50,000 square meters combined, focusing on high-end fashion, jewelry, and gourmet offerings. The tenant mix is dominated by international luxury brands such as Hermes, Chanel, Louis Vuitton, Dior, Gucci, and Fendi, alongside premium watchmakers like Patek Philippe and Vacheron Constantin.

Gourmet 494 in the basement provides artisanal food and beverage options. Positioned as a trendsetter for young, affluent consumers, it benefits from Gangnam's high-income demographics, with average household incomes exceeding 100 million KRW annually. Annual sales reach around 3 trillion KRW, reflecting strong performance in the luxury segment amid Seoul's retail market, which saw 5% growth in 2024.

Occupancy rates in prime Gangnam locations hover at 95%, supported by low vacancy in luxury retail.

Rent levels for prime spaces range from 800,000 to 1,500,000 KRW per pyeong per month (approximately 200-380 USD per sq ft annually), making it suitable for high-margin retailers.

Accessibility is excellent via Apgujeong Rodeo Station (Line 3) and major roads, though parking can be limited. The property's market position is bolstered by its role in attracting domestic high-net-worth individuals and international tourists, contributing to footfall estimates of over 5 million visitors yearly.

Leasing advantages include targeted exposure to upscale shoppers and collaborative marketing with Hanwha. However, challenges include intense competition from nearby Hyundai and Lotte department stores, potential economic sensitivity in luxury sales, and rising operational costs due to premium location maintenance.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Hours of Operation

Hours

Checking...
Monday10:30 AM — 08:00 PM
Tuesday10:30 AM — 08:00 PM
Wednesday10:30 AM — 08:00 PM
Thursday10:30 AM — 08:00 PM
Friday10:30 AM — 08:30 PM
Saturday10:30 AM — 08:30 PM
Sunday10:30 AM — 08:30 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

343 Apgujeong-ro, Seoul, South Korea

Insights

Demographics and Footfall

Gangnam-gu, home to Galleria, has a population of about 550,000 with a median age of 38 and high education levels, over 60% holding university degrees. Household incomes average 120 million KRW yearly, far above Seoul's 70 million KRW, supporting luxury spending. The area draws young professionals and families from across Seoul, with footfall at Galleria estimated at 15,000-20,000 daily visitors, peaking during weekends and holidays. Proximity to trendy cafes and offices enhances dwell time, but seasonal fluctuations tied to tourism impact consistency.

Competition and Market Saturation

Galleria faces direct competition from Hyundai Department Store and Lotte World Tower's luxury outlets within 2 km, as well as Shinsegae in nearby areas, all vying for the same affluent clientele. Seoul's luxury retail market shows saturation in fashion categories, with 20% of space dedicated to international brands, leading to promotional pressures. Online luxury platforms like Farfetch erode physical sales by 15-20% annually. Despite this, Galleria's curated tenant mix differentiates it, maintaining 98% occupancy versus citywide 85% for department stores, though new entrants like duty-free shops in Myeongdong divert tourist traffic.

Lease Terms and Risks

Lease terms at Galleria typically span 3-5 years with base rents of 1,000,000 KRW per pyeong monthly, plus 10-15% turnover rent and common area maintenance fees around 200,000 KRW. Incentives include rent abatements for first 6 months and fixturing contributions up to 500 million KRW for qualifying tenants. Risks involve high entry barriers for mid-tier retailers due to luxury positioning, vulnerability to KRW fluctuations affecting import costs, and infrastructure challenges like aging building elements in the original structure, requiring potential capex. Market reports note 5-7% annual rent escalations, pressuring margins amid 2-3% retail sales growth in luxury segment.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
25,000
Year Built
1985
Parking Spaces
1200
Average Monthly Footfall
500,000
Owner
Hanwha Group
Anchor Tenants
Louis Vuitton,Gucci,Chanel,Prada

Detailed Market Analytics

Primary Catchment Area
Apgujeong-dong, Gangnam-gu Neighborhood
Secondary Catchment Area
Greater Gangnam and southern Seoul Neighborhood
Catchment area population
200,000 People
Population growth rate
0.5 %
Median age
42 Years
Household size
2.5 Persons
Education level (tertiary)
75.0 %

Median household income
70,000,000 KRW
Unemployment rate
3.0 %
Cost of living index
120 Index (100=national avg)

Retail spending per capita
5,000,000 KRW
Spending on apparel
1,500,000 KRW
Spending on groceries
2,000,000 KRW
Spending on electronics
800,000 KRW

Annual foot traffic
6,000,000 Visitors
Dwell time
2.5 Hours
Conversion rate
25.0 %
Sales per square meter
60,000,000 KRW

Number of retail stores
250 Stores
Anchor tenant presence
Yes
Competitor density (same category)
4 Per sq km
Tenant diversity
High
Unique Concepts
40.0 %

Gross Leasable Area
25,000 sqm
Number of Levels
8 Levels
Average rent per square meter
150,000 KRW per month
Vacancy rate
4.0 %
Lease term flexibility
Medium
Available retail space
2,000 sqm

Proximity to main roads
0.2 km
Public transport access
Excellent
Parking spaces
1,200 Spaces
Pedestrian traffic
High

E-commerce competition
High
Click-and-collect adoption
35.0 %
Internet penetration
96.0 %

Retail crime rate
2.0 %
Security measures
Advanced

Promotional events
60 Per year
Loyalty program penetration
50.0 %
Digital signage presence
Yes

Projected foot traffic growth
4.0 %
New tenant pipeline
15 New tenants
Mall expansion plans
Renovations
City Snapshot
Seoul

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample

Discover more shopping centers in Seoul.

Top retail destinations across South Korea.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

City Snapshot
Seoul

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample
Brands Wanted · 5,400 SF

1–1.5 year lease, below market rent, 2nd-generation, fully operational, cosmetic build-out only — move-in ready

At Market Street – The Woodlands, TX, USA

More Info