Brand Fit Snapshot
Best for:
Not ideal if:
Similar properties you might like:
Quick assessment - takes 30 seconds
The Hyundai Seoul, situated at 108 Yeouidae-ro in Yeongdeungpo-gu, Seoul's Yeouido financial district, opened in February 2021 as the largest department store in the city at 89,100 square meters across eight floors from B2 to 6F, equivalent to 13 football fields. Positioned near high-income residential areas, office towers, and the Han River park, it benefits from strong accessibility via subway Lines 5 and 9 at Yeouido Station and multiple bus routes.
The tenant mix emphasizes experiential retail targeting the MZ generation (millennials and Gen Z in their 20s and 30s), featuring luxury boutiques and cosmetics on 1F with a Waterfall Garden atrium, women's and men's fashion plus shoes on 3F, sportswear and lifestyle on 4F, indoor garden with children's clothing and home appliances on 5F, kids and baby sections on 8F, a vast food hall on B1 called Tasty Seoul with over 50 eateries, and B2 Creative Ground for pop-up shops and cultural events.
International brands like Bottega Veneta, Coach, and Golden Goose mix with Korean labels, alongside CGV cinema and cafes.
Market position is robust, having attracted over 100 million visitors in its first 30 months and achieving 1 trillion won in annual sales by late 2023, the fastest for any Hyundai store, driven by 72.8% of foreign sales from young demographics.
Leasing advantages include high footfall exceeding 100,000 daily on average, near-100% occupancy in prime spaces, and synergy with Yeouido's professional workforce of over 200,000. However, challenges encompass Seoul's competitive retail landscape with saturation from malls like Lotte World Mall and Shinsegae, prevalent online shopping reducing physical visits, and potential access issues during peak hours in the business district.
Rent levels in Yeouido prime retail hover around 20-30 million won per pyeong annually, reflecting premium positioning but exposing lessees to economic sensitivity in finance sector fluctuations.
Interested in this property?
Choose how you'd like to proceed
Advertise at this property?
Reach high-intent shoppers across digital screens, atria, and experiential placements.
Hours of Operation
Hours
| Monday | 10:30 AM — 08:00 PM |
| Tuesday | 10:30 AM — 08:00 PM |
| Wednesday | 10:30 AM — 08:00 PM |
| Thursday | 10:30 AM — 08:00 PM |
| Friday | 10:30 AM — 08:30 PM |
| Saturday | 10:30 AM — 08:30 PM |
| Sunday | 10:30 AM — 08:30 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
The Hyundai Seoul draws a primary demographic of MZ generation consumers aged 20-39, comprising about 75% of pop-up store buyers and 72.8% of foreign sales from young internationals, supported by Yeouido's affluent professionals and nearby residents with average household incomes over 100 million won. Footfall has surpassed 100 million cumulative visitors since opening, averaging over 100,000 daily, boosted by events and the Han River proximity, though seasonal dips occur during summer heat or winter cold, and competition from Gangnam malls may divert tourist traffic.
Tenant Mix and Competition
Tenant mix balances luxury fashion (e.g., international designers on upper floors), lifestyle and sports on mid-levels, family-oriented kids sections, and experiential food/entertainment on lower levels, fostering a diverse appeal that achieved record sales. Competition in Seoul's retail market includes dominant players like Lotte Department Store and COEX Mall, with citywide vacancy at 15.2% in Q2 2025 indicating moderate saturation; however, The Hyundai Seoul's unique urban landmark status and pop-up curation provide differentiation, albeit risking category overlap in fashion and food amid broader market growth projected at 5% CAGR through 2030.
Lease Terms and Risks
Lease terms in Yeouido prime spaces typically feature base rents of 20-30 million won per pyeong (3.3 sqm) annually, with turnover rents tied to sales performance, offering flexibility for high-traffic retailers but exposing to volatility from economic slowdowns affecting finance workers. Risks include aging infrastructure unlikely given recent build, but access congestion from office commutes, market saturation in luxury segments, and external factors like Korea's high online retail penetration at 30% of total sales, potentially pressuring occupancy if footfall growth stalls below 5% annually.
Building Details
Detailed Market Analytics
City Snapshot
Seoul
Comprehensive market intelligence for retail expansion in this city
Other Retail Destinations in Seoul
Discover more shopping centers in Seoul.
Popular in South Korea
Top retail destinations across South Korea.
Interested in this property?
Choose how you'd like to proceed
Advertise at this property?
Reach high-intent shoppers across digital screens, atria, and experiential placements.
City Snapshot
Seoul
Comprehensive market intelligence for retail expansion in this city
