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Thekwini Centre, situated in Overport, Durban, was originally constructed in 1975 and underwent a R250 million refurbishment in 2015, rebranding to The Atrium with 18,000 square meters of gross leasable area across three interlinked levels featuring a central 17.8-meter-high atrium, plus a seven-story office tower adding 7,000 square meters of premium office space. Owned by Terrafirmanet Investments and managed by JHI Properties, it is positioned on Peter Mokaba Ridge in the affluent Essenwood area of Berea, offering strong accessibility via major roads and public transport routes to the city center, though urban traffic congestion presents challenges.

The primary catchment encompasses upmarket suburbs including Berea, Overport, Morningside, Greyville, and Glenwood within a 10 km radius, serving over 150,000 residents with middle-to-upper income households averaging R40,000 monthly income, a median age of 28, and 12.3% tertiary education rate.

Tenant mix comprises 50 stores emphasizing convenience and lifestyle: anchor tenants like 4,000 square meter Checkers supermarket (40% of GLA, driving 60% traffic), Dis-Chem pharmacy, Virgin Active gym, four national banks, post office, fashion outlets (25% mix including Pepkor and Pick n Pay Clothing), dining options like Spur and John Dorys (15%), and services such as cellular stores and medical facilities (20%).

Occupancy stands at 95%, with average monthly rents of R200-R300 per square meter, reflecting stable demand in Durban's retail market where annualized trading growth is 4.5% per SAPOA Q4 2024 reports. Daily footfall ranges from 5,000-7,000 visitors, peaking at 10,000 on weekends, with annual traffic of 1,000,000 and average dwell time of 45 minutes.

Market position is central and resilient due to essential retail focus and mixed-use diversification, providing leasing advantages like flexible medium-term terms, pop-up spaces, and event hosting in the atrium. However, drawbacks include competition from larger regional malls, e-commerce penetration at 15%, high retail crime rates, and KZN economic volatility with 6% business confidence decline in Q2 2025 per UKZN reports, alongside infrastructure risks like load-shedding and aging pre-refurb elements requiring ongoing capital expenditure.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

15 Victoria Street, Durban, South Africa

Insights

Demographic Profile

The primary 10 km catchment area covers affluent Durban suburbs such as Berea, Morningside, and Glenwood, with a population exceeding 150,000 within 5 km, growing at 1.2% annually. Demographics feature middle-to-upper income households with median monthly income of R40,000, median age of 28 years, average household size of 3.4, and 12.3% tertiary education attainment, though unemployment stands at 35%. Retail spending per capita is R25,000 yearly, including R8,000 on groceries and R1,600 on apparel, supporting strong demand for convenience and essential retail. Proximity to private schools, universities like UKZN, and business districts attracts professionals, families, and students, fostering consistent footfall; however, high unemployment may constrain discretionary spending in non-essential categories amid Durban's cost of living index of 70 (NY=100).

Competitive Landscape

In Durban's saturated retail sector, Thekwini Centre competes with larger regional malls like The Pavilion and Gateway Theatre of Shopping, which draw 20,000+ daily visitors and offer broader entertainment, located 5 km away, alongside nearby centers such as Musgrave Centre (2 km). E-commerce holds 15% market share with 20% click-and-collect adoption, pressuring non-food categories and causing 10-15% sales declines in fashion per SAPOA trends. KZN retail vacancy averages 5-7% per Growthpoint 2024 reports, with high competitor density in similar convenience formats. The centre's essential retail anchors provide resilience and stable performance, bolstered by mixed-use office revenue diversification, but market saturation and 70% internet penetration heighten risks for weaker categories; secondary catchment of 30 km radius aids broader draw, though economic factors like 6-7% business confidence dip in Q2 2025 per UKZN limit growth potential.

Leasing Considerations

Leasing terms offer medium flexibility with average rents of R250 per square meter monthly, supported by 95% occupancy and low 5% vacancy risk, aligned with Durban's retail average from JLL 2024 data. Advantages include 1,000 square meters of available retail space suitable for pop-ups, events in the central atrium, and secure parking for 1,500 vehicles, enhancing operational quality post-2015 refurbishment. The essential tenant mix ensures steady turnover, with sales per square meter at R10,000 annually and 50% conversion rate. Challenges encompass inflation outpacing 3.8% year-on-year sales growth, ongoing capex for pre-refurb infrastructure, high retail crime rates, and urban density limiting parking expansion. Public transport accessibility and digital signage aid visibility, but peak-hour congestion and load-shedding risks could impact dwell time and tenant performance in a market with 4.5% projected footfall growth.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
4000
Year Built
1990
Parking Spaces
2500
Average Monthly Footfall
1,250,000
Owner
Private
Anchor Tenants
Local retailers, BASA

Detailed Market Analytics

Primary Catchment Area
5 km Radius
Secondary Catchment Area
20 km Radius
Catchment area population
1,200,000 People
Population growth rate
1.2 %
Median age
28 Years
Household size
3.3 Persons per household
Education level (tertiary)
20.0 %

Median household income
22,000 ZAR per month
Unemployment rate
25.0 %
Cost of living index
75 Index (US=100)

Retail spending per capita
30,000 ZAR per year
Spending on apparel
3,000 ZAR per year
Spending on groceries
12,000 ZAR per year
Spending on electronics
2,500 ZAR per year

Annual foot traffic
15,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
7,000 ZAR per month

Number of retail stores
150 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density
Tenant diversity
High Diversity
Unique Concepts
10 Concepts

Gross Leasable Area
4,000 sqm
Number of Levels
2 Levels
Average rent per square meter
300 ZAR per month
Vacancy rate
5.0 %
Lease term flexibility
5 years standard Terms
Available retail space
4,000 Square meters

Proximity to main roads
Direct access Access
Public transport access
High Access
Parking spaces
2,500 Spaces
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
20.0 %
Internet penetration
70.0 %

Retail crime rate
Medium Rate
Security measures
CCTV and guards Measures

Promotional events
Monthly Events
Loyalty program penetration
30.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
15 Tenants
Mall expansion plans
Phase 1: 10,000 sqm addition Plans
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