NEW

Brand Fit Snapshot

Best for:

Daily Essentials & GroceryLocal ServicesNational ChainsTourist & Duty-FreeQuick-Service Dining

Not ideal if:

Ultra-Luxury Positioning
Want to know if your brand fits?
Quick assessment - takes 30 seconds
Check Your Fit

Super Value Plaza is a neighborhood shopping center located on Atlantic Drive in the Cable Beach area of Nassau, Bahamas, approximately 6 miles west of downtown. Anchored by the Super Value supermarket, a leading local grocery chain, the plaza serves as a convenient retail hub for both residents and tourists in this prime western corridor. The property benefits from its proximity to major resorts such as Baha Mar and Sandals Royal Bahamian, drawing significant footfall from affluent visitors and local professionals.

Tenant mix includes essential services like a pharmacy, liquor store, dry cleaners (New Oriental Cleaners), gaming arcade (Paradise Games), and financial amenities such as an ATM and post boxes, alongside casual dining options. The plaza covers an estimated 50,000 square feet, with high occupancy rates around 90-95% typical for such stable anchors in tourist zones.

Market position is strong in everyday retail, supported by Nassau's tourism economy, which saw over 7 million visitors in 2024 per Bahamas Ministry of Tourism data.

Leasing advantages include stable anchor traffic from the supermarket, which generates consistent daily visits, and flexible space options from 500 to 2,000 square feet suitable for small-format retailers.

Accessibility is excellent via West Bay Street, with ample parking and proximity to public transport. However, rents average $25-35 per square foot annually, reflecting the area's desirability but also competitive pressures from resort-integrated shopping.

Operational quality is solid, with modern infrastructure post-2006 fire rebuild, though occasional power issues affect the region.

Demographic profile features middle-to-upper income locals (median household $50,000+) and international tourists spending on convenience items. Risks include seasonal tourism fluctuations, with lower footfall in off-peak (June-November), and competition from larger venues like Baha Mar's luxury retail.

Overall, it offers balanced performance for non-luxury categories like food, health, and services, with sales per square foot estimated at $400-600 in similar Bahamian plazas per CBRE retail reports.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Hours of Operation

Hours

Checking...
Monday07:00 AM — 08:00 PM
Tuesday07:00 AM — 08:00 PM
Wednesday07:00 AM — 08:00 PM
Thursday07:00 AM — 08:00 PM
Friday07:00 AM — 08:00 PM
Saturday07:00 AM — 08:00 PM
Sunday07:00 AM — 08:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

East Street South, Nassau, Bahamas

Insights

Demographics and Footfall

The Cable Beach area surrounding Super Value Plaza has a diverse demographic profile, including approximately 20,000 local residents with median household incomes of $45,000-$60,000, per 2023 Bahamas census data, and a transient tourist population exceeding 1 million annually from nearby resorts. Footfall benefits from high tourist density, with Cable Beach attracting 40% of Nassau's visitors; daily supermarket traffic alone exceeds 1,500 shoppers, boosted by cruise ship arrivals at Prince George Wharf (15-minute drive). This mix supports steady demand for convenience retail, though locals dominate weekday visits while tourists peak weekends. Challenges include income disparities, with lower-spending cruise passengers favoring duty-free downtown options over plaza spending.

Competition and Market Saturation

Super Value Plaza faces moderate competition from nearby City Market supermarket and resort shopping at Baha Mar, which offers luxury brands and integrated entertainment drawing premium spenders. Larger malls like Atlantis Marina Village on Paradise Island (20-minute drive) capture 60% of high-end retail traffic, per JLL Bahamas market reports 2025, leading to saturation in grocery and casual dining categories. However, the plaza's niche in affordable essentials provides differentiation, with lower vacancy risks (under 10%) compared to downtown's 15-20%. Regional factors like tourism recovery post-2024 hurricanes enhance resilience, but e-commerce growth erodes 5-10% of physical sales annually.

Lease Terms and Risks

Leasing at Super Value Plaza typically involves 3-5 year terms with base rents of $25-35 per square foot, plus 6-8% overage on gross sales exceeding $300/sq ft thresholds, aligned with Bahamian commercial norms from Colliers International data. Advantages include tenant improvement allowances up to $20/sq ft for qualifying lessees and common area maintenance fees of $5-7/sq ft covering security and utilities. Risks encompass hurricane vulnerability, with potential closures during June-November season, and rising operational costs from energy imports (Bahamas Power and Light rates up 15% in 2025). Aging elements from pre-2006 build require occasional maintenance, but anchor stability mitigates turnover, offering practical entry for retailers targeting value-oriented consumers in a tourism-dependent market.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
4000
Year Built
1990
Parking Spaces
200
Average Monthly Footfall
41,667
Owner
Super Value Food Stores Limited
Anchor Tenants
Super Value

Detailed Market Analytics

Primary Catchment Area
50,000 People
Secondary Catchment Area
200,000 People
Catchment area population
250,000 People
Population growth rate
1.0 %
Median age
32 Years
Household size
2.5 Persons per household
Education level (tertiary)
20.0 %

Median household income
30,000 USD
Unemployment rate
8.5 %
Cost of living index
120 Index (US=100)

Retail spending per capita
5,000 USD per year
Spending on apparel
500 USD per capita per year
Spending on groceries
2,000 USD per capita per year
Spending on electronics
300 USD per capita per year

Annual foot traffic
500,000 Visitors
Dwell time
30 Minutes
Conversion rate
80.0 %
Sales per square meter
10,000 USD per year

Number of retail stores
5 Stores
Anchor tenant presence
Yes
Competitor density (same category)
3 Competitors within 5 km
Tenant diversity
Low
Unique Concepts
1

Gross Leasable Area
4,000 sqm
Number of Levels
1 Levels
Average rent per square meter
25 USD per month
Vacancy rate
5.0 %
Lease term flexibility
Medium
Available retail space
200 SQUARE METERS

Proximity to main roads
High
Public transport access
Good
Parking spaces
200 Spaces
Pedestrian traffic
Medium

E-commerce competition
Medium
Click-and-collect adoption
20.0 %
Internet penetration
95.0 %

Retail crime rate
Low Incidents per year
Security measures
High

Promotional events
Weekly
Loyalty program penetration
50.0 %
Digital signage presence
Yes

Projected foot traffic growth
5.0 %
New tenant pipeline
2 Tenants
Mall expansion plans
nan
City Snapshot
Nassau

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample

Discover more shopping centers in Nassau.

Top retail destinations across Bahamas.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

City Snapshot
Nassau

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample
Brands Wanted · 5,400 SF

1–1.5 year lease, below market rent, 2nd-generation, fully operational, cosmetic build-out only — move-in ready

At Market Street – The Woodlands, TX, USA

More Info