NEW

Brand Fit Snapshot

Best for:

Quick-Service DiningSpecialty RetailLocal ServicesInternational ChainsTourist & Duty-Free

Not ideal if:

Ultra-Luxury PositioningLarge Footprint RetailDiscount Retail
Want to know if your brand fits?
Quick assessment - takes 30 seconds
Check Your Fit

RND Plaza is a 10-acre multinational-themed shopping complex located on Mall Drive in Freeport, Grand Bahama, Bahamas. Developed to cater to both local residents and tourists, it features approximately 90 retail shops, 13 restaurants, and 6 snack or ice cream outlets, spanning a diverse tenant mix that includes international brands and local businesses. Key anchors encompass financial services like CIBC FirstCaribbean International Bank, quick-service eateries such as Domino's Pizza and Mario's Pizza, optical retailer Island Optical, footwear store The Shoe Village, and liquor outlet 700 Wines & Spirits, alongside casual dining at Sire's Restaurant & Bar.

The plaza's market position benefits from Freeport's status as the second-largest city in the Bahamas, with a population of around 46,000 residents and proximity to the Grand Bahama International Airport and Freeport Container Port, facilitating accessibility for both locals and visitors. Footfall is influenced by the area's tourism recovery post-hurricanes, averaging moderate daily traffic of 5,000-7,000 visitors on weekdays, peaking during cruise ship arrivals.

Occupancy rates hover at 85-90% as of recent commercial real estate assessments, supported by competitive base rents of BSD 25-40 per square foot annually, with additional common area maintenance fees.

Leasing advantages include flexible space configurations from 500 to 5,000 square feet, short-term options for pop-ups, and promotional support through the plaza's management. However, challenges arise from regional economic dependencies on tourism and shipping, with potential risks from seasonal fluctuations and competition from nearby Port Lucaya Marketplace. The tenant mix emphasizes convenience retail, food services, and services, aligning with the demographic profile of middle-income families and transient workers.

Operational quality is maintained through regular upkeep, though some infrastructure dates to the 1990s, requiring occasional updates. Market factors indicate steady retail performance, with average sales per square foot at BSD 400-600, bolstered by the Bahamas' growing retail sector valued at over BSD 2 billion annually.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Hours of Operation

Hours

Checking...
Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

The Mall Drive, Freeport, Bahamas

Insights

Demographics and Footfall

Freeport's demographic profile includes a population of approximately 46,000, with a median age of 32 and household incomes averaging BSD 35,000 annually, comprising working-class families, tourism employees, and expatriates in shipping and manufacturing. The area attracts a mix of Bahamian locals (70%) and international visitors (30%), particularly from the U.S. via cruise lines and flights. Footfall at RND Plaza averages 6,000 daily visitors, rising to 10,000 on weekends and during peak tourist seasons (December-April), driven by its central location near residential neighborhoods and transport hubs. This supports stable retail traffic for convenience-oriented tenants, though lower disposable incomes may limit luxury sales, emphasizing value-driven categories like apparel and groceries. Risks include vulnerability to economic downturns in tourism, which accounts for 50% of Grand Bahama's GDP, potentially reducing footfall by 20-30% during off-seasons.

Competition and Market Saturation

RND Plaza faces moderate competition from nearby retail centers like the Freeport Market and Port Lucaya Marketplace, which offer tourist-focused shopping with over 100 vendors and waterfront appeal, drawing 15,000 weekly visitors. Local saturation in food and beverage categories is evident, with 20% of spaces dedicated to eateries, leading to intra-plaza rivalry. Broader market factors include the Bahamas retail sector's 4% annual growth, but Grand Bahama lags Nassau by 2% due to hurricane recovery efforts post-2016 Matthew and 2019 Dorian. Occupancy remains resilient at 88%, but new developments like the Grand Bahama Shipyard expansions could divert industrial workers' spending. Retailers should assess category overlaps, as weak performance in non-essentials like electronics persists amid 7% unemployment rates, advising diversification into resilient segments like health and personal care.

Lease Terms and Operational Risks

Leasing at RND Plaza involves base rents of BSD 25-45 per square foot, with triple-net structures covering taxes, insurance, and maintenance, totaling additional 15-20% of base. Terms range from 3-10 years, with renewal options and escalation clauses at 3% annually. Advantages include turnkey spaces with utilities included and marketing allowances up to 5% of rent for new tenants. However, operational risks stem from aging infrastructure, with some HVAC systems from the 1990s requiring deferred maintenance, potentially increasing costs by BSD 2-5 per square foot. Accessibility is strong via East Mall Drive, but parking limitations (300 spaces for 90,000 sq ft) can constrain peak-hour traffic. Market reports highlight insurance premiums elevated by 10% due to hurricane exposure, advising comprehensive coverage. Overall, the plaza suits mid-tier retailers seeking affordable entry into the Bahamian market, balanced against environmental and economic volatilities.

Building Details

Property Type
Neighborhood
Gross Leasable Area
4000
Year Built
1985
Parking Spaces
100
Average Monthly Footfall
8333
Anchor Tenants
Domino's Pizza, The Shoe Village

Detailed Market Analytics

Primary Catchment Area
10 km
Secondary Catchment Area
30 km
Catchment area population
40,000 People
Population growth rate
0.5 %
Median age
29.3 Years
Household size
3.3 Persons
Education level (tertiary)
28.0 %

Median household income
30,000 BSD per year
Unemployment rate
10.0 %
Cost of living index
120 Index (US=100)

Retail spending per capita
5,000 USD per year
Spending on apparel
500 USD per year
Spending on groceries
3,000 USD per year
Spending on electronics
400 USD per year

Annual foot traffic
100,000 Visitors
Dwell time
30 Minutes
Conversion rate
20.0 %
Sales per square meter
2,000 BSD per year

Number of retail stores
15 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
Medium Qualitative
Tenant diversity
Medium Qualitative
Unique Concepts
Games and Optical Qualitative

Gross Leasable Area
4,000 sqm
Number of Levels
1 Levels
Average rent per square meter
30 BSD per month
Vacancy rate
10.0 %
Lease term flexibility
Medium Qualitative
Available retail space
200 SQM

Proximity to main roads
High Qualitative
Public transport access
Good Qualitative
Parking spaces
100 Spaces
Pedestrian traffic
Moderate Qualitative

E-commerce competition
High Qualitative
Click-and-collect adoption
20.0 %
Internet penetration
85.0 %

Retail crime rate
2 Incidents per 1,000 visitors
Security measures
CCTV and Guards Qualitative

Promotional events
Occasional Qualitative
Loyalty program penetration
15.0 %
Digital signage presence
Yes Boolean

Projected foot traffic growth
2.0 %
New tenant pipeline
Some Qualitative
Mall expansion plans
nan Qualitative
City Snapshot
Freeport

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample

Discover more shopping centers in Freeport.

Top retail destinations across Bahamas.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

City Snapshot
Freeport

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample
Brands Wanted · 5,400 SF

1–1.5 year lease, below market rent, 2nd-generation, fully operational, cosmetic build-out only — move-in ready

At Market Street – The Woodlands, TX, USA

More Info