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Stonestown Galleria is a 476,000-square-foot regional shopping center located in San Francisco's Sunset District at 3251 20th Avenue, immediately north of San Francisco State University. Opened in 1952 and renovated multiple times, it currently hosts over 90 tenants across retail, dining, and entertainment categories. Anchor stores include Target, Whole Foods Market, Trader Joe's, and Regal Cinemas, with prominent retailers such as Apple, Zara, H&M, Uniqlo, Sephora, and Victoria's Secret.

The tenant mix emphasizes fashion, beauty, and a robust selection of Asian-inspired food options like Kura Revolving Sushi Bar, Marugame Udon, and Shake Shack, alongside entertainment venues including Round1 Bowling & Arcade and Immersive Gamebox. Serving as a community anchor for the west side neighborhoods, the mall benefits from a demographic profile featuring a diverse population with a high proportion of Asian Americans (over 40% in the Sunset area), university students, young professionals, and families in households with median incomes around $126,000 citywide.

Footfall has risen 25.9% from 2019 to 2024, contrasting with declines at downtown centers, supported by citywide retail vacancy rates of 6-8% in 2025 and strong consumer spending.

Accessibility is facilitated by Muni bus lines (28, 29, 91), proximity to 19th Avenue for vehicular access, and over 3,000 parking spaces, though the area remains somewhat car-dependent.

Operational quality is maintained by Brookfield Properties, with average asking rents estimated at $40-60 per square foot NNN, competitive for suburban locations.

Leasing advantages include stable occupancy above 95% and redevelopment plans approved in 2024 to add 3,491 housing units, a 6-acre park, and mixed-use elements, potentially boosting long-term foot traffic but introducing construction-related disruptions starting in 2026.

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Hours of Operation

Hours

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Monday11:00 AM — 08:00 PM
Tuesday11:00 AM — 08:00 PM
Wednesday11:00 AM — 08:00 PM
Thursday11:00 AM — 08:00 PM
Friday11:00 AM — 09:00 PM
Saturday11:00 AM — 09:00 PM
Sunday11:00 AM — 07:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

3251 20th Ave, San Francisco, United States

Insights

Demographic Profile and Footfall Metrics

The surrounding Sunset District and Parkmerced areas have a population exceeding 50,000, characterized by ethnic diversity with Asian Americans comprising over 40%, alongside students from nearby San Francisco State University (enrollment ~30,000) and middle-to-upper-income families (median household income ~$110,000-$140,000 locally). This mix drives consistent demand for varied retail and dining. Footfall data indicates a 25.9% increase in visitors from 2019 to 2024, with annual gains of 6-18%, outperforming city averages amid post-pandemic recovery, attributed to the center's community-oriented positioning and entertainment offerings that attract local and regional shoppers.

Tenant Mix and Operational Quality

The tenant composition balances national anchors and specialty stores, with strong representation in apparel (25% of space), groceries (20%), and food/beverage (15%), including niche Asian cuisine that aligns with local demographics. Occupancy remains high at approximately 95-98%, reflecting effective management by Brookfield Properties, which has invested in updates like expanded dining areas. However, some infrastructure dates to the 1950s, potentially requiring future capital for maintenance. The mix supports cross-shopping, with entertainment drawing families, though saturation in fashion categories could challenge smaller tenants amid e-commerce competition.

Leasing Terms, Competition, and Risks

Average base rents range from $40-60 per square foot NNN, with escalations tied to sales performance, offering value compared to downtown rates exceeding $100 psf. High occupancy and footfall provide leasing stability, but competition from nearby centers like Westlake or online platforms poses risks to non-essential retail. Redevelopment into a mixed-use neighborhood with thousands of housing units promises enhanced accessibility and demographics but may cause temporary disruptions from construction, traffic congestion, and phased leasing changes through 2030, advising lessees to negotiate flexibility clauses.

Building Details

Property Type
Regional
Gross Leasable Area
74,678
Year Built
1952
Parking Spaces
4475
Average Monthly Footfall
1,000,000
Owner
Brookfield Properties
Anchor Tenants
Target, Whole Foods Market, Regal Cinemas, Round1

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
15 km
Catchment area population
150,000 people
Population growth rate
1 %
Median age
38 years
Household size
2.5 people/household
Education level (tertiary)
60 percent

Median household income
142,200 USD/year
Unemployment rate
3.8 %
Cost of living index
200 index (US=100)

Retail spending per capita
5,000 USD/year
Spending on apparel
1,500 USD/year/person
Spending on groceries
4,000 USD/year/person
Spending on electronics
1,000 USD/year/person

Annual foot traffic
12,000,000 visitors/year
Dwell time
90 minutes
Conversion rate
25 %
Sales per square meter
8,000 USD/sqm/year

Number of retail stores
109 stores
Anchor tenant presence
4 anchors
Competitor density (same category)
0.02 malls/sq km
Tenant diversity
High qualitative
Unique Concepts
Asian-focused stores qualitative

Gross Leasable Area
74,678 sqm
Number of Levels
1 levels
Average rent per square meter
50 USD/sqm/month
Vacancy rate
5 %
Lease term flexibility
5-10 years
Available retail space
10,000 sqm

Proximity to main roads
0 km
Public transport access
7 lines
Parking spaces
4,475 spaces
Pedestrian traffic
Moderate qualitative

E-commerce competition
High qualitative
Click-and-collect adoption
30 %
Internet penetration
95 %

Retail crime rate
5 incidents/1,000 visitors
Security measures
Patrols and cameras qualitative

Promotional events
Frequent qualitative
Loyalty program penetration
Medium-High qualitative
Digital signage presence
Yes qualitative

Projected foot traffic growth
10 percent/year
New tenant pipeline
Yes qualitative
Mall expansion plans
3,500 residential units
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