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Prince Huan Yu Mall, also known as Prince Mall, is situated in the heart of Sihanoukville, Cambodia, on Street 2 Thnou, Sangkat Buon, less than 400 meters from Sokha Beach. This 50,000 square meter gross floor area shopping center, with 30,000 square meters of net leasable area across five floors and 161 units, opened in 2020 as the first one-stop shopping mall in the city. It forms part of the Prince Golden Bay complex, developed by Prince Huan Yu Real Estate Cambodia Group Co Ltd, a subsidiary of Prince Holding Group.
The tenant mix includes retail, food and beverage, entertainment, supermarket, cinema, and health services, with anchors like Prince Supermarket on the ground floor and Legend Cinema on the fourth floor. Other tenants encompass international and domestic brands such as KFC, KOI, Adidas, Nature Republic, Xiaomi, BYSI, YAMI, Yolomama, Panda Bank, Korean buffet, Barbecue Shop, WOJIA, K Salon, Hong Qiu Communication, Armani Facial, and CB Insurance.
Sihanoukville retail market in 2025 features 92,718 square meters of net leasable area, with an additional 62,933 square meters expected in coming years.
Occupancy rates for retail spaces in the city range from 60 to 70 percent, with Prince Huan Yu Mall demonstrating strong performance amid recovery. Footfall benefits from local population of around 250,000, supplemented by expats, business travelers, and tourists drawn to the citys beaches, casinos, and emerging industrial zones.
Accessibility is enhanced by the Phnom Penh-Sihanoukville Expressway, reducing travel time to about two hours from the capital, and proximity to Sihanoukville Autonomous Port and special economic zones.
Market position leverages the citys shift toward logistics, manufacturing, and sustainable tourism, though challenges include subdued residential demand due to smaller population, oversupply from past boom periods, geopolitical tensions, and slow land market recovery.
Leasing advantages stem from central location near high-end communities, office buildings, residences, and entertainment venues, but potential drawbacks involve competition from new retail supply and uncertainty in long-term economic stability.
Rent levels are available upon request, with lease terms starting from three years.
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Hours of Operation
Hours
| Monday | 10:00 AM — 10:00 PM |
| Tuesday | 10:00 AM — 10:00 PM |
| Wednesday | 10:00 AM — 10:00 PM |
| Thursday | 10:00 AM — 10:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 10:00 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Customer Profile
Sihanoukville has a population of approximately 250,000, characterized by a mix of local Cambodians, expatriates from Asia and beyond, and seasonal tourists. The demographic profile includes middle-income locals employed in tourism, port operations, and manufacturing within special economic zones, alongside higher-income expats and business visitors tied to industrial and logistics sectors. Tourism recovery post-COVID has increased footfall from international visitors seeking beaches and islands, with government initiatives like beautification projects and infrastructure upgrades supporting influx. However, limited new residential demand due to smaller regional population poses risks for consistent local patronage, potentially leading to reliance on transient crowds and seasonal variations in traffic.
Competition and Market Saturation
The retail market in Sihanoukville shows increased activity but remains relatively small compared to Phnom Penh, with Prince Huan Yu Mall facing competition from Furi Time Square Mall and upcoming developments adding over 62,000 square meters of net leasable area. Market saturation risks arise from past oversupply during the 2016-2021 boom driven by Chinese investments, which led to abandoned projects and subdued demand. While the city positions as a logistics and tourism hub mitigates some issues, geopolitical tensions and slow recovery could intensify competition for tenants, potentially pressuring occupancy and rent stability.
Accessibility and Operational Quality
Accessibility benefits from central location near beaches, casinos, and business centers, with enhanced connectivity via the Phnom Penh-Sihanoukville Expressway and renovated urban roads. Operational quality includes modern facilities like ample parking for 1,200 cars and 2,000 motorcycles, diverse tenant offerings, and entertainment options such as cinema and KTV. However, potential challenges encompass aging infrastructure in surrounding areas, pollution concerns from past developments, and operational risks from market volatility, including fluctuating tourism and industrial activity impacting maintenance and service levels.
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Sihanoukville
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City Snapshot
Sihanoukville
Comprehensive market intelligence for retail expansion in this city