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Brand Fit Snapshot

Best for:

Luxury Fashion HousesHigh-End Flagship StoresDesigner BoutiquesPremium Dining & LifestyleTourist & Duty-Free

Not ideal if:

Discount RetailValue PositioningBudget Brands

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Prestigia Mall, located in the heart of Marrakech, is an upscale shopping destination offering a mix of luxury and premium brands, catering to both local and international clientele.

The mall spans over 50,000 square meters and houses more than 100 retail outlets, including fashion, electronics, and dining options. The architecture is modern, with a focus on open spaces and natural light, creating an inviting shopping experience. With a high foot traffic from tourists and residents alike, it is positioned as a premium retail hub in the region. However, the mall faces challenges in terms of limited parking space and traffic congestion during peak hours.

Additionally, the reliance on high-end brands could limit appeal to budget-conscious consumers. The mall does feature a high-quality security system and offers a safe, controlled environment for both retailers and customers.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Boulevard Mohamed VI, Marrakech, Morocco

Insights

Foot Traffic

The mall enjoys high foot traffic, particularly due to its prime location in Marrakech and the presence of luxury brands, drawing affluent customers.

Parking and Accessibility

The mall suffers from limited parking spaces, making it less accessible during peak hours, potentially deterring customers who rely on personal vehicles.

Market Segment

The focus on premium and luxury brands might alienate middle-income consumers, potentially narrowing the customer base and impacting long-term viability.

Building Details

Property Type
Community
Gross Leasable Area
12,000
Year Built
2018
Parking Spaces
200
Average Monthly Footfall
208,333
Owner
Prestigia Luxury Homes - Addoha Group
Anchor Tenants
Main Anchors and notable tenants are expected in different retail categories fashion, beauty & consmetics, accessories, culture retail, kids, leisure and entertainment, catering

Detailed Market Analytics

Primary Catchment Area
5 Kilometers
Secondary Catchment Area
15 Kilometers
Catchment area population
500,000 People
Population growth rate
1.5 %
Median age
30 Years
Household size
4.5 People
Education level (tertiary)
25.0 %

Median household income
6,000 USD
Unemployment rate
7.5 %
Cost of living index
65 Index

Retail spending per capita
1,200 USD
Spending on apparel
300 USD
Spending on groceries
500 USD
Spending on electronics
200 USD

Annual foot traffic
2,500,000 Visitors
Dwell time
90 Minutes
Conversion rate
20.0 %
Sales per square meter
3,500 USD

Number of retail stores
60 Stores
Anchor tenant presence
Yes
Competitor density (same category)
10 Stores
Tenant diversity
70.0 %
Unique Concepts
15 Stores

Number of Levels
2 Levels
Average rent per square meter
30 USD
Vacancy rate
5.0 %
Lease term flexibility
Medium
Available retail space
600 SQUARE METERS
Gross Leasable Area
12,000 Square meters

Proximity to main roads
0.5 Kilometers
Public transport access
Yes
Parking spaces
200 Spaces
Pedestrian traffic
High

E-commerce competition
Moderate
Click-and-collect adoption
30.0 %
Internet penetration
80.0 %

Retail crime rate
Low
Security measures
High

Promotional events
20 Events
Loyalty program penetration
40.0 %
Digital signage presence
Yes

Projected foot traffic growth
3.0 %
New tenant pipeline
10 Stores
Mall expansion plans
No
City Snapshot
Marrakech

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Top retail destinations across Morocco.

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Marrakech

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