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International ChainsNational ChainsDepartment Store AnchorsPremium Dining & LifestyleTourist & Duty-Free

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Budget BrandsHyper-Local Concepts

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Anfaplace Mall is a high-end retail center located in the bustling city of Casablanca, Morocco. With its prime location near the oceanfront, it attracts both local shoppers and international tourists. The mall boasts over 100 stores, including luxury brands and fashion retailers, along with a selection of dining options and entertainment facilities. It also hosts a number of cultural events and has been an iconic destination for shopping in Casablanca.

Despite its popularity, competition from newer, more modern malls is increasing. The facility has been praised for its customer service and high-end amenities, but some have criticized its older infrastructure and limited parking space, which can detract from the overall shopping experience, especially during peak hours. For retailers, the prime location and affluent customer base offer excellent potential for sales, but the aging facilities and space limitations could pose challenges for some brands.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 09:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

20000 Boulevard de la Corniche, Casablanca, Morocco

Insights

Location and Accessibility

The mall's prime location in Casablanca's busy city center provides access to both high-income local shoppers and international tourists. However, the nearby competition from newer malls with better infrastructure might draw some potential customers away.

Brand Mix

Anfaplace Mall's brand mix features luxury and mid-range fashion retailers, with a focus on international brands. While the mall's high-end positioning is a strength, it limits the appeal to certain customer segments, particularly those seeking more affordable or local options.

Parking and Infrastructure

Despite being a popular destination, Anfaplace Mall has struggled with parking space limitations and older infrastructure. This can negatively impact the shopping experience, especially during peak hours. Brands may need to consider how the mall’s physical limitations could affect their foot traffic and logistics.

Building Details

Property Type
Regional
Gross Leasable Area
32,000
Year Built
2013
Parking Spaces
1200
Average Monthly Footfall
416,667
Owner
Grit Real Estate Income Group
Anchor Tenants
Carrefour, Virgin Megastore, Mark & Spencer, Alpha 55, Paul, Go Sport

Detailed Market Analytics

Primary Catchment Area
10 Kilometers
Secondary Catchment Area
25 Kilometers
Catchment area population
800,000 People
Population growth rate
1.5 %
Median age
32 Years
Household size
4.2 People
Education level (tertiary)
25.0 %

Median household income
36,000 USD
Unemployment rate
7.8 %
Cost of living index
65 Index

Retail spending per capita
2,500 USD
Spending on apparel
600 USD
Spending on groceries
1,200 USD
Spending on electronics
400 USD

Annual foot traffic
5,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
30.0 %
Sales per square meter
4,000 USD

Number of retail stores
100 Stores
Anchor tenant presence
Yes
Competitor density (same category)
15.0 %
Tenant diversity
70.0 %
Unique Concepts
10 Stores

Number of Levels
3 Levels
Average rent per square meter
35 USD
Vacancy rate
5.0 %
Lease term flexibility
Medium
Available retail space
1,600 Square Meters
Gross Leasable Area
32,000 Square meters

Proximity to main roads
0.5 Kilometers
Public transport access
Yes
Parking spaces
1,200 Spaces
Pedestrian traffic
High

E-commerce competition
Moderate
Click-and-collect adoption
40.0 %
Internet penetration
85.0 %

Retail crime rate
2.0 %
Security measures
High

Promotional events
50 Events
Loyalty program penetration
25.0 %
Digital signage presence
Yes

Projected foot traffic growth
3.0 %
New tenant pipeline
5 Stores
Mall expansion plans
No
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Casablanca

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Casablanca

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