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Brand Fit Snapshot

Best for:

High-End Flagship StoresPremium Dining & LifestyleDesigner BoutiquesInternational ChainsTourist & Duty-Free

Not ideal if:

Discount RetailValue PositioningMass Market

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M Avenue is a premium shopping center located in the heart of Marrakech, offering a blend of international retail brands, dining options, and entertainment. The mall has a modern architectural design with spacious walkways and a luxurious atmosphere, making it a key destination for both tourists and locals. It boasts a variety of high-end fashion stores, tech outlets, and fine dining establishments.

With ample parking and excellent connectivity to public transport, M Avenue attracts a diverse crowd, from upscale shoppers to families looking for a complete leisure experience. However, its high-end positioning may limit its appeal to only higher-income demographics, and its exclusivity could reduce foot traffic in comparison to other more diverse retail spaces.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 09:00 PM
Saturday10:00 AM — 09:00 PM
Sunday10:00 AM — 09:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

2 Avenue de la Ménara, Marrakech, Morocco

Insights

Retail Demographics

The primary customer base consists of high-income individuals and tourists visiting Marrakech for luxury shopping experiences.

Foot Traffic

The mall enjoys a steady flow of visitors, though the traffic volume may fluctuate based on tourist seasons, which could impact year-round sales for retailers.

Competition

There are other luxury shopping options in the area, making M Avenue a competitive choice for brands that want to position themselves in the upper-tier market.

Building Details

Property Type
Community
Gross Leasable Area
14,000
Year Built
2021
Parking Spaces
600
Average Monthly Footfall
208,333
Owner
Downtown Hotel Corporation
Anchor Tenants
M Clinic, Meyden, M art Studio, Rochebobois

Detailed Market Analytics

Primary Catchment Area
5 Kilometers
Secondary Catchment Area
15 Kilometers
Catchment area population
500,000 People
Population growth rate
1.5 %
Median age
28 Years
Household size
4.2 People
Education level (tertiary)
25.0 %

Median household income
6,000 USD
Unemployment rate
8.0 %
Cost of living index
60 Index

Retail spending per capita
1,200 USD
Spending on apparel
300 USD
Spending on groceries
400 USD
Spending on electronics
200 USD

Annual foot traffic
2,500,000 Visitors
Dwell time
90 Minutes
Conversion rate
30.0 %
Sales per square meter
4,000 USD

Number of retail stores
120 Stores
Anchor tenant presence
Yes
Competitor density (same category)
10.0 %
Tenant diversity
80.0 %
Unique Concepts
15.0 %

Number of Levels
1 Levels
Average rent per square meter
30 USD
Vacancy rate
5.0 %
Lease term flexibility
Medium
Available retail space
700 SQUARE METERS
Gross Leasable Area
14,000 Square meters

Proximity to main roads
0.5 Kilometers
Public transport access
Yes
Parking spaces
600 Spaces
Pedestrian traffic
High

E-commerce competition
Moderate
Click-and-collect adoption
20.0 %
Internet penetration
70.0 %

Retail crime rate
2.0 %
Security measures
High

Promotional events
50 Events
Loyalty program penetration
40.0 %
Digital signage presence
Yes

Projected foot traffic growth
3.0 %
New tenant pipeline
10 Stores
Mall expansion plans
Yes
City Snapshot
Marrakech

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Marrakech

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